Burbuxa vs. Cubbo Engage for your WhatsApp
If you are looking for Burbuxa vs. Cubbo Engage, you already know your store is losing sales on WhatsApp. People message you at night, ask about sizes that no one confirms, leave their carts half-finished, and message again to find out where their order is. Both tools tackle this problem with an AI agent, and at first glance, they do almost the same thing.
The difference lies in how they are contracted, how they are operated, and how deep each one goes into the conversation. Burbuxa is a self-service platform with many modules and a very low entry price. Engage is an agent that is set in motion by a team, designed for brands that already have volume and want to know what was sold.
Here, we review both in the most common scenarios for a store, how each one charges, what type of brand gets the most out of each, and how to test them with your own chats.
Cubbo Engage in a nutshell
Cubbo Engage is an AI agent forsales and support via WhatsAppdesigned for D2C brands in Mexico. It was built by handling real conversations for thousands of orders andworks with your current operations: your store, your warehouse, and your shipping carriers. Today, it serves brands in Mexico and Brazil and manages over 100,000 contacts per month.
It works with four components that share the same conversation: an agent that advises and sells, automations connected to your store, campaigns that can be replied to, and support that resolves tracking, exchanges, and returns. On top of that, it tags every conversation, remembers each customer, and records what sales it closed and where.
It is a better fit for brands that are already selling consistently: from about 500 orders per month, with many support conversations and abandoned carts. About 60% of the conversations Engage handles arrive outside of business hours, and more than 85% of tickets are resolved without human intervention.
Two ways to solve the same WhatsApp
Burbuxa is a toolbox. You connect your store, choose a plan, and activate what you need: AI assistant, automations, campaigns, shared inbox, reviews, cross-selling in the store, back-in-stock alerts, exchanges and returns, and influencer tracking. Everything is paid for with a credit balance. You start on your own, with a seven-day trial.
Engage is an agent with support. Their team connects your catalog and your orders, uploads your policies, and lets the agent respond in your brand's tone. On your end, you need access to Meta Business Suite and a dedicated number, which the Engage team provides. It focuses on WhatsApp and what happens within each conversation.
Both approaches make sense. The question is which one is more like your store: do you have someone who can configure and manage a platform, or do you need the agent to arrive ready and have someone adjust it with you? Volume also matters. With 50 orders a month, a cheap toolbox gives you a lot. With 2,000 orders a month, what matters most is that no one goes unanswered and that you know what the agent sold.
Before deciding, also check if your problem is with customer service. Sometimes sales are slowed down by traffic, price, or the product page, and in that case, it is better to start with these tactics to increase your sales.
Burbuxa and Cubbo Engage head-to-head
This table summarizes public information about Burbuxa and the Engage product. What is available to you depends on your plan, your store platform, and your integrations.
A typical day on your WhatsApp
The best way to compare two agents is to put them up against the messages your store receives every day.
In the morning, product questions
A customer asks if the perfume she saw on Instagram comes in a small size and if it will arrive before Friday.
Burbuxa responds using your live catalog and customer context, and can send the checkout link within the conversation. Its assistant works on two levels: an Economy response consumes one credit, and a Standard response consumes two. Test both with your toughest questions, because the difference in quality and cost can be significant.
Engage provides guidance using your catalog, recommends the correct variant, builds the cart, and sends the payment link in the same chat, all in your brand's voice. If the customer has purchased from you before, it recognizes them by their number and can take their previous order history into account.
In both cases, the quality of the response depends on your catalog. If your product listings don't include measurements, shades, or shipping times, the agent won't have them either.
At noon, the unpaid cart
A customer builds a 1,800-peso cart and leaves it at the checkout screen.
Burbuxa builds the reminder using its automations: you choose the event, the wait time, the conditions, and when to stop the flow if the customer has already paid. Each template message consumes one credit.
Engage resolves this with an abandoned cart or pending payment flow, built in its visual builder with triggers, conditions, and wait times. Brands that use it recover between 15% and 30% of their abandoned carts.
What separates a good reminder from a bad one is the response. If the customer asks, "Do you offer interest-free installments?" or "How much is shipping to Mérida?", the agent has to resolve it right there. Before testing either, check themost common reasons for cart abandonment and build a test case for each one.
In the afternoon, the order that hasn't arrived
The most common question in any store: "Where is my order?"
Burbuxa sends notifications based on the statuses shared by your platform, such as order prepared, shipped, or delivered, and its assistant replies with order context when the customer asks. Each notification consumes one credit.
Engage provides tracking that answers, not just notifies. It recognizes the customer by the number they used to purchase, so it doesn't have to ask for the order number, and it responds with the actual shipping status. If the case requires a human, such as a package that shows as delivered but hasn't arrived, it hands the conversation over to your team with the full context.
In both cases, the response is only as good as the information coming from your shipping provider. If you use several, check what data each one shares with you using this guide on shipping platforms in Mexico.
At night, the size exchange
It's 11 p.m. and a customer messages to say the pants are too big and she wants a smaller size.
Burbuxa has aexchanges, returns, and address changes takes the request in the conversation, applies your policy, and verifies the result against your store before confirming with the customer. If there is no connected way to complete the operation, it creates a task for your team. Each completed operation consumes 30 credits.
Engage handles exchanges and returns as part of its support. What it can execute on the order, such as managing a return or correcting an address before shipping, depends on the integrations with your store and your order system. Ask during the demo what is automated in your case and what is passed on to your team.
Remember that approving an exchange in the chat does not receive or inspect the product. If returns are frequent, therecommercecan help you recover value from what is returned.
A week later, the review and the repurchase
The order has arrived. It's a good time to ask for feedback and, later on, to sell again.
Burbuxa requests reviews via WhatsApp after delivery, collects them in the conversation, lets you moderate them, and displays them in your store with a widget. It also sets up repurchases using segments, campaigns, and product-timing automations.
Engage handles repurchases through flows and campaigns. Its flow builder is designed as a repurchase engine: a trigger, conditions, wait times, and templates. If the customer replies to the campaign, the agent stays in the same thread and can close the sale right there. Reviews with a store widget are not part of its four core features, so if you need them, ask how they connect with your current tool.
Ask for the review when the customer has already used the product, not just when they receive it. Taking care of theunboxing experience improves both the feedback and the likelihood of a repurchase.
💡#CubboTip: Write down the five most common messages you receive on WhatsApp each week and the ideal response for each one. That list will help you test both agents, and later, train the one you choose.
What each one knows about your customer
An agent that doesn't remember anything forces the customer to repeat themselves, and that is more tiring than a slow response.
Burbuxa stores history in a shared inbox, along with orders, tickets, tags, segments, and custom fields. You can import and export contacts and use that data to build audiences. Tags are assigned by your team or your automations.
Engage puts the memory into the agent. It recognizes the customer writing from the number they used to purchase and picks up the conversation where it left off, even if days have passed. While chatting, it tags each conversation based on what it detects: purchase intent, high-value ticket, complaint, checkout failure, or return. Each tag explains why it was applied and links to the exact moment in the conversation, so your team can review the criteria in seconds.
You can also create new tags by describing them in natural language, for example, "customers asking about international shipping," and use them to segment campaigns or trigger flows. For a brand that sells seasonally, those tags help separate those who buy during theBlack Friday from those who buy all year round. Understanding the shopping seasons in Mexico helps you decide which tags to create first.
How to know what the agent actually sold
This is the question every founder asks three months after hiring: how much did this really sell?
Burbuxa logs activity: messages, completed flows, reviews, impressions, and products added to the cart. Their own documentation clarifies that a completed flow does not prove a sale and recommends comparing it with your store's data. For influencers, it does attribute orders via links or coupons.
Engage records every sale based on where it was closed: a campaign, a recovered cart, or a customer-initiated conversation, without double-counting the same sale. It tells you directly within the product which sales the agent brought in.
No attributed figure is new revenue on its own. A sale closed by the agent might have happened anyway. Before celebrating, check margins, discounts, and returns, and follow the ecommerce metrics that actually move your business.
What Burbuxa brings that Engage doesn't
If you compare fairly, Burbuxa has modules that are not part of Engage:
- Reviews with WhatsApp requests, moderation, and a store widget.
- Cross-selling in the store, with recommendations published on the product page.
- Back-in-stock alerts via WhatsApp for the exact variant the customer wanted.
- Influencer tracking with links and coupons, a portal for each influencer, and access for agencies. If your beauty brand works heavily with creators, as is the case with TikTok Shop, this module saves you a spreadsheet.
- Email and Messenger as support channels, in addition to WhatsApp and Instagram.
- Connection with AI apps and public API, to operate Burbuxa from another tool.
If you need several of these features and don't have other tools to cover them, Burbuxa saves you from needing multiple providers. If you already have them covered, or your main problem is just not being able to keep up with WhatsApp messages, they are less of a priority.
What you see on the invoice
How Burbuxa charges
According to theBurbuxa pricing page, an Economy response consumes one credit, a Standard one consumes two, and each template message consumes one—including notifications, campaigns, and review requests. Each verified change, return, or address update consumes 30. There are also semi-annual and annual payment options, with credit bundles ranging from 500 for $30 to 100,000 for $2,000.
How Engage charges
Engage charges via packages based on the volume of conversations handled per month. Tracking notifications and marketing messages are billed separately per message sent. Large accounts, such as multi-brand groups, work with a consolidated volume-based rate. The quote depends on your volume, so request one using your actual numbers.
A brand with 1,000 orders per month
Assume a brand with 1,000 orders per month that receives 2,000 conversations, with four AI responses in each. Additionally, it sends 2,000 automated messages between cart reminders and shipping notifications, requests 300 reviews, and processes 30 changes or returns. These numbers are illustrative and use only published pricing.
With Burbuxa using Economy responses, that month consumes about 11,200 credits. With the Infinity plan, you would pay the $200 monthly fee plus about $216 for the credits exceeding the 4,000 included, totaling around $416. With Standard responses, consumption rises to about 19,200 credits, bringing the month to approximately $656.
For Engage, the bill is calculated based on conversations handled plus the notifications and marketing messages you send. Bring these same numbers to the demo to compare on an equal footing.
Beyond the monthly fee
Compare the cost against what you recover. If that brand has 600 abandoned carts per month with an average order value of $80, recovering between 15% and 30% would mean an additional 90 to 180 orders per month—that is, between $7,200 and $14,400 in sales. With those numbers, a few hundred dollars of difference in the tool matters less than the quality of each response.
Do the same math with your margins. Check howyou calculate the selling price of a product to find out how much profit each recovered order leaves you after shipping and discounts. And remember that the fees Meta charges for certain WhatsApp messages may be billed separately for either provider.
💡#CubboHack: Pull from your store how many carts were abandoned last month and what the average order value was. Multiply them, and you will have the size of the problem in dollars. Take that number to every demo and ask them to show you how they measure what is recovered.
What happens during peak season
In a normal month, almost any agent looks good. The real test is the week ofHot Sale, when messages triple, campaigns generate hundreds of responses at the same time, and customers ask about their order twice a day.
In Burbuxa, the cost rises with every message. If you send a campaign to 10,000 customers, that’s 10,000 credits just for the sends, plus the AI responses from those who reply. The Infinity plan has no cap and charges 3 cents per dollar for each extra credit, so the service doesn't cut off, but it is worth calculating that month separately and buying credits beforehand if they are cheaper in a bundle.
In Engage, volume is quoted by conversation, and marketing messages are charged separately per send. What matters most during the season is that the agent answers campaign replies in the same thread, because that is where the sale happens: the customer asking about their size ten minutes after receiving the promotion still wants to buy. Since about 60% of conversations arrive outside business hours, the night of a launch is usually when the most is lost if no one answers.
With either one, prepare for the season in advance. Review what questions came in last year, update shipping times and return policies before the peak, and define which cases should always be escalated to a person, such as declined payments or duplicate orders.
Getting started
Burbuxa starts with a seven-day trial using the credits of the plan you choose. It asks for a payment method, and the plan renews automatically at the end of the trial if you don't cancel. You connect your store and your channels, and you configure flows, policies, and tone on your end. It is quick to start and gives you control, but the adjustment work is up to you.
Engage starts with a demo. On your end, you need access to Meta Business Suite and the dedicated number provided by their team. There is no technical project or store migration: the team connects your catalog and orders, uploads your policies, and gets the agent ready to respond.
Burbuxa connects with Shopify, Tiendanube, WooCommerce, and VTEX. Engage connects with those same platforms, plus Mercado Pago and an API for other systems.
With either one, avoid launching during peak season. If you are going to prepare for a busy season, along with how to estimate your inventory, leave a few weeks to test responses before the volume picks up.
Which brand makes the best use of each one
Burbuxa is a good fit for if your store is just starting out or has few orders per month, if someone on your team can configure flows, if you want reviews, cross-selling, stock alerts, and influencers in the same place, or if you also provide support via email and Messenger. Their $20 entry-level plan lets you test with very little risk.
Cubbo Engage is a good fit if you are already processing about 500 orders per month, your WhatsApp has more messages than your team can handle, you are losing sales at night and on weekends, and you need to know what the agent sold. It is also for you if you manage multiple brands and want a consolidated contract. It is a premium tool: it doesn't compete on being the cheapest, but on resolving more conversations without handing them off to a person.
The brands with the most traction on Engage are in perfume, beauty, fashion, and supplements, where customers ask a lot of questions before buying and make repeat purchases frequently. Understanding Mexican consumer behavior in those categories helps you decide which conversations to automate first.
Test both with your chats from last week
Prepared demos always look good. What tells you the truth is your own WhatsApp.
- Export 20 real conversations from the last month: five product inquiries, five abandoned carts, five tracking questions, and five exchanges or complaints.
- Ask each tool to resolve them using your catalog and your policies. Note whether the response used correct data, whether it closed the case or handed it off to a person, and how long it took.
- Calculate the consumption of that material in Burbuxa credits and Engage conversations, and project it for a normal month and a peak season month.
- Ask what you will see at the end of the month. Ask for the report you would receive: which sales are attributed, how they are counted, and how you separate what is new from what would have happened anyway.
Measure yourcustomer service KPIs before you start and three months later. Also yourretention rate over time: if the tool only improves the first response but not repeat purchases, you are only getting half the value.
Entry price or resolved conversations
Burbuxa and Cubbo Engage both handle WhatsApp, but with different philosophies. Burbuxa gives you many modules for a very low entry price and lets you manage them yourself. Engage arrives pre-configured, focuses on resolving every conversation from start to finish, and tells you exactly which sales it closed.
For a store just starting out, a toolbox is usually enough. For a high-volume brand, every unanswered conversation is a lost sale, and in that case, it is better to measure results rather than price.
If your WhatsApp is already receiving more messages than your team can handle,talk to a specialist. Bring your monthly conversation volume and some real chats to review how Engage would respond using your data.
Frequently Asked Questions (FAQs)
Which is cheaper, Burbuxa or Cubbo Engage?
Burbuxa has a lower entry price: starting at $20 a month for 200 credits. Engage is a premium tool that charges by conversation packages and is designed for brands with around 500 orders per month. To compare, calculate the cost of a real month for both and contrast it with the sales you recover.
What is a credit in Burbuxa?
It is the unit Burbuxa uses to measure usage. An Economy response consumes one credit, a Standard response consumes two, each template message consumes one, and each verified change, return, or address update consumes 30.
What do I need to get started with Cubbo Engage?
Access to Meta Business Suite and a dedicated number, which the Engage team provides. There is no technical project or store migration: the team connects your catalog and orders and gets the agent ready.
Which one measures agent sales better?
Engage records every sale based on where it was closed—whether from a campaign, a recovered cart, or an incoming conversation—without double-counting. Burbuxa records message and flow activity and recommends comparing it with your store data; for influencers, it attributes orders by link or coupon.
Does Burbuxa have features that Engage doesn't?
Yes. Burbuxa includes reviews with a store widget, cross-selling on product pages, back-in-stock alerts, influencer tracking, and support via email and Messenger. Engage focuses on the agent, automations, campaigns, and WhatsApp support.
Does Cubbo Engage work with my current operation?
Yes. Engage is contracted separately and works with your current store, warehouse, and shipping carriers. What it can do with your orders depends on the available integrations.
