By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
–41% in order preparation times after optimizing Hawkers' omnichannel logistics with Cubbo
Hawkers is a global sunglasses brand born in the digital environment, recognized for its ability to generate trends and scale quickly in multiple markets.
Ecommerce/DTC
+200
Spain (Alicante)
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Hawkers' accelerated growth began to generate friction in its operations. Order management was becoming increasingly complex as it operated across multiple channels and markets, with a fragmented infrastructure that made it difficult to maintain consistency in processes.
As volume increased, a lack of real-time visibility and reliance on manual flows limited their ability to scale without compromising the customer experience.
Cubbo designed a connected logistics infrastructure that made it possible to centralize the operation and unify the management of orders, stock and shipments in a single layer.
This gave rise to a more structured operation, with greater traceability and control at each stage of the process, from preparation to final delivery.
- –41% in order preparation times
- Mayor visibilidad operativa en tiempo real
- Reduction of incidents and errors in the process
- Scalable logistics infrastructure ready for growth
An operation more prepared to grow
The challenge was not only to manage more volume, but to do it with consistency. As Hawkers grew, it needed an operational base that would allow it to coordinate orders, reduce friction and maintain control across all its channels.
With a more structured infrastructure, the team went from a reactive operation to a more predictable one, capable of sustaining growth without compromising the quality of service.
Growing also implies ordering the operation
The increase in the number of orders brought with it greater operational complexity. Without a clear foundation, each new channel added friction and made it more difficult to maintain efficiency.
Centralizing the information made it possible to give coherence to the entire operation, facilitating order tracking and improving coordination between systems and teams.
A connected infrastructure to gain visibility and consistency
Cubbo helped structure a more connected operation, where all key elements—orders, stock, and statuses—are managed from the same system.
This provided clear real-time insight and reduced fragmentation, allowing for greater consistency of execution and better operational decisions.
More control over each stage of the process
With a more orderly operation, Hawkers gained context and the ability to anticipate. The team began to work on reliable information, reducing dependence on manual processes.
This translated into more efficient execution, with fewer errors and greater speed in preparing and shipping orders.
A more solid foundation to continue growing
Beyond operational improvement, the biggest impact was the construction of an infrastructure ready to scale.
Hawkers can now grow in volume, channels and markets while maintaining control, relying on a more robust, traceable operation aligned with its business rhythm.
