Burbuxa vs. Revie: All-in-one platform or review app
If you are comparing Burbuxa vs. Revie You likely want more reviews for your store and have discovered that requesting them via WhatsApp works better than email. Both platforms do this. The difference lies in everything else.
Revie started as a tool for requesting WhatsApp reviews and displaying them on your site. Over time, it added order notifications, abandoned cart recovery, campaigns, and a chatbot in its highest tier. Burbuxa is an ecommerce sales and support platform where reviews are just one module, alongside an AI assistant, automations, and exchanges and returns.
Making the right choice depends on one simple question: Are you looking for a review tool, or are you looking for a single platform to handle your entire WhatsApp presence? Here, we review how each platform requests and uses reviews, what else they do, how much they cost based on store metrics, and what you should test before installing.
Where they overlap
In an online store, a review is proof that other people have purchased and had a good experience. For the Mexican shopper, who often hesitates before paying a brand they don't know, that proof carries a lot of weight. Lack of trust remains one of themost common challenges for ecommerce adoption in Latin America..
Revie and Burbuxa tackle this problem the same way: they message the customer via WhatsApp after the purchase, ask for a rating, collect the feedback within the same conversation, and publish the approved reviews on your store.
That is where they diverge.
Revie stays focused on reviews. It has more options to leverage them: discounts in exchange for photos or videos, sending reviews to Google Shopping, data to display stars on Google, and images ready for social media. Other features, such as notifications, carts, and campaigns, are included in higher-tier plans.
Burbuxa stays focused on the conversation. Its assistant answers questions using your catalog, sends payment links, processes exchanges and returns, notifies customers when a product is back in stock, and recommends products in your store. Reviews share the same credit balance as everything else.
Before choosing, check if your problem is truly a lack of reviews. Thereasons why an ecommerce store isn't selling often lie in traffic, pricing, or product descriptions, and neither platform will solve that.
Quick comparison
This table summarizes public information for each company. The features available to you depend on your plan and your store platform.
How each requests a review
When the message is sent
With Revie, you choose the trigger: after payment or after shipping, plus the number of days you configure. If you choose shipping and five days, the request goes out five days after the order is marked as shipped. Also, if a customer makes another purchase within 30 days of a request, they won't receive another one. This prevents your best customers from feeling hounded.
In Burbuxa, the request begins when the order is delivered, based on the delivery status, your plan, the wait time, and your review settings. It also organizes requests when an order contains multiple products, so you don't send the customer five questions at the same time.
The practical difference: Burbuxa waits for delivery by design. With Revie, if you choose payment and a short timeframe, you might ask for feedback before the product even arrives. If your shipping takes a while, set the trigger by shipping and leave a buffer. The right moment depends on when the customer has actually used the product, not when they received it. Be mindful ofunboxing experience and wait a few extra days for products that require time to test, such as skincare or supplements.
Which number it comes from
This detail changes the experience more than it seems.
Revie sends requests from its own number, authorized by Meta. Their argument is that people reply more often, and more honestly, when a third party asks for the rating. On the Plus plan, you can connect your company's number so the message arrives under your brand's name.
Burbuxa sends messages from the WhatsApp account you connect and choose for each flow. The request arrives under your brand's name and stays in the same chat history where the customer asks about their order or requests an exchange.
Neither option is better in every case. If you want the review to feel independent, the Revie number makes sense. If you want every customer response, including complaints, to arrive in your inbox with the context of their order, your own number is better for you.
Photo, video, and audio
Both collect more than just text. Revie accepts reviews with photos, videos, and audio starting from the $9 Lite plan. Burbuxa collects ratings, comments, and compatible files within the conversation, and their site states that it includes photo, video, and audio.
Revie adds something that Burbuxa doesn't advertise: starting from the Pro plan, you can offer a discount in exchange for a review with a photo or video. When the customer sends the content, the coupon is generated automatically and sent to them via WhatsApp. It's a direct way to get customer content for your product pages and social media, but that discount comes out of your margin. Before activating it, check howyou calculate the selling price of a product and how much you can afford to give away per review.
If the customer no longer wants messages
In Revie, the customer replies "STOP" to the request and stops receiving review prompts. It's simple and clear.
Burbuxa does not detail on its pages how a customer can opt out of review requests. Ask about this during the demo, along with how they separate service messages from marketing ones.
What happens once the review arrives
Moderation and publishing
Both let you decide what gets published. Revie includes moderation starting from the most basic plan and automatic publishing from the Pro plan. You can choose which reviews to display, edit or reassign reviews to another product, and import feedback from other apps or networks like Facebook, Instagram, or Google.
Burbuxa allows you to publish, hide, reject, or hold each review from a single moderation flow and display approved ones with a widget in your store. It also imports reviews from other systems and distinguishes them from those that came through its own flow.
A tip for both: don't hide all three-star reviews. A product page with only perfect feedback generates less trust than one with a few well-addressed critiques. Understanding theMexican consumer behavior helps you decide what type of social proof provides the most reassurance.
Google and social media
Here, Revie has a clear advantage. Starting with the Pro plan, it generates a review feed for Google Shopping, so your products can display ratings in those ads. It also provides the code for Google to show stars in search results and a tool to turn a review into an image ready for social media.
Burbuxa does not mention sending reviews to Google Shopping or data for search engine stars on its public pages. If a large part of your budget goes to Google ads, this point may weigh more than any other. Take it to yourdigital marketing strategy for ecommerce to see what it's worth.
What your customers are saying
Revie includes AI-powered sentiment analysis starting from the Pro plan to separate positive, neutral, and negative feedback.
Burbuxa has a read-only agent that groups recurring topics across conversations and reviews, providing evidence for each finding. If ten customers complain that a size runs small, whether in chat or a review, it compiles it into a single finding. It does not send messages or change anything in your store.
What you do with that information is worth more than the tool itself. If reviews repeat the same complaint, fix the product page: a goodusability of your online store prevents half of the criticism caused by misaligned expectations.
💡#CubboTip: Every Monday, separate the one- and two-star reviews from the week and classify them into three groups: product, shipping, and expectations. If the expectations group grows, the problem lies in your photos or descriptions, not the product.
Beyond reviews
Order notifications
Revie sends automatic WhatsApp notifications starting from the Pro plan: confirmation, order prepared for shipping, tracking number and link, in transit, out for delivery, and delivered. Transit and delivery statuses depend on what your platform receives from the carrier.
Burbuxa builds those notifications with its automations, based on the statuses shared by your platform. Each notification uses one credit. The difference lies in what happens next: if the customer replies "what if I'm not home?", the Burbuxa assistant can respond with the order context.
With both, the notification is only as good as the information coming from your carrier. Check how yourecommerce logistics works before promising real-time notifications.
Carts and campaigns
Revie recovers abandoned carts starting with the Pro plan and adds campaigns and flows in Plus, including segments like customers who haven't purchased in months. They recommend using a dedicated marketing number, which they assign for you.
That number has a consequence you should be aware of. According to the Revie help center, when a customer replies to a campaign, they receive an automated response stating that the number is not monitored and directing them to your brand's customer service number. The interested customer then has to start a new chat and begin the process all over again.
Burbuxa sends campaigns to segments from the WhatsApp account of your choice, with each message consuming one credit. Its cart reminders use delays, conditions, and a rule to stop if the customer has already purchased. Ask during the demo if the assistant handles campaign replies within the same thread.
For time-sensitive campaigns, such as theHot Sale, every extra step you ask the customer to take costs you sales. In any case, check themost common reasons for cart abandonment before writing the reminder: a message that simply repeats the discount doesn't resolve a shipping question.
Pre-purchase questions
Revie includes Lia, an AI chatbot connected to your store, only in the Plus plan. It answers frequently asked questions and recommends products, with a WhatsApp inbox for your team.
In Burbuxa, the assistant is included in all plans. It replies using your live catalog, sends payment links, offers out-of-stock notifications, and works across WhatsApp, Instagram, Messenger, and email. Its cross-selling module also recommends products in your store based on purchasing patterns, which adds to othertechniques to increase your conversion rate.
Exchanges and returns
Burbuxa handles exchanges, returns, and address changes directly within the conversation, verifies the result against your store, and charges 30 credits only per completed operation. Revie does not include these in their published offering.
If size exchanges make up a large portion of your conversations, this point alone could tip the scales. And if returns are a significant part of your business, therecommercecan help you recover value from what is returned.
Cubbo Engage, if what you need is to provide support and sell
If you arrived at this comparison because your campaigns are generating replies that go unanswered, or because your WhatsApp is flooded with tracking questions while you wait for reviews, there is a third option worth trying.
Cubbo Engage is an AI agent forsales and support via WhatsAppdesigned for D2C brands in Mexico. It was built by handling real conversations for thousands of orders andworks with your current operations: your store, your warehouse, and your shipping carriers.
It is a better fit for brands with significant volume: starting at around 500 orders per month, with high support volume and abandoned carts. About 60% of the conversations Engage handles occur outside of business hours, and more than 85% of tickets are resolved without human intervention.
4 pieces in the same conversation
- AI Agent. Answer questions using your catalog, make recommendations, build carts, and send payment links directly in the chat, all in your brand's voice.
- Automations.Workflows for abandoned carts, pending payments, shipping notifications, or repeat purchases, built in a visual builder with triggers, conditions, and delays.
- Campaigns. Send WhatsApp messages to specific segments. If a customer replies, the agent stays in the same thread and can close the sale right there, without sending them to a different number.
- Support.Tracking that answers questions rather than just sending alerts, plus exchanges and returns, with a handoff to your team when the situation requires it.
For example: a footwear brand sends out a seasonal campaign. A customer replies that she loves the style, but her last purchase was too big. The agent recognizes her number, checks her previous size, recommends a half-size smaller, and sends the link. The sale is closed in the same chat where the campaign was received.
Tags, memory, and attribution
While chatting, the agent tags each conversation based on what it detects: purchase intent, high ticket, complaint, checkout error, or return. Each tag explains why it was applied and links to the exact moment in the chat. You can create new tags by describing them in natural language and use them to segment campaigns or trigger workflows.
The memory recognizes anyone writing from the number they used to purchase and picks up the thread where it left off, even if days have passed.
Attribution records each sale based on where it was closed: a campaign, a recovered cart, or a conversation initiated by the customer, without double-counting the same sale. This way, you know what the agent sold. Before calling it new revenue, check margins, discounts, and returns.
Actions on orders, such as correcting an address before shipping, depend on integrations with your store and your order management system. To get started, you need access to Meta Business Suite and a dedicated number, which the Engage team provides.
If you want to see it with your own data, schedule a demo and bring three things: a real response to one of your campaigns, a pending cart, and a support case that repeats every week. This is how you compare Engage using the same material you used with Burbuxa and Revie.
How much each one costs
Published plans
Revie's prices come from their pricing pageand theirguide to choosing a plan. The same page also shows order-based packages, from $59 for 1,000 orders per month to $99 for 2,000, plus a custom plan. Ask which of the two options you will be signing up for.
On theBurbuxa pricing page, each template message consumes one credit, including review requests, notifications, and campaigns. A response from their assistant consumes one credit on the Economy tier or two on the Standard tier, and each verified exchange or return consumes 30.
The missing data
Revie charges "plus the cost per message by country" for Lite, Pro, and Plus, but they don't publish how much each message costs in Mexico on that page. Only the Pay-As-You-Go plan has a fixed price of 8 cents USD. Ask for this in writing before doing the math.
Something similar happens with Burbuxa regarding Meta's charges. Ask if template messages have a WhatsApp cost separate from the credits and who bills you for it.
A store with 800 orders per month
These calculations are illustrative and only use published prices.
Reviews only. If you request one review per order, that's 800 requests per month. With Revie's Pay-As-You-Go, it would cost you about $64. With Burbuxa Takeoff, you would pay a $20 monthly fee plus about $36 for the 600 credits beyond those included, totaling about $56. With Revie Lite, you would pay $9 plus the cost per message they confirm for you.
Reviews, notifications, and carts. Now add three notifications per order and 300 cart reminders. The month totals about 3,500 messages. With Burbuxa Orbit, you would pay a $100 monthly fee plus about $76 for extra credits, totaling around $176. With Revie Pro, you would pay $39 plus 3,500 messages at the Mexico rate. If that rate were similar to the 8 cents in the Pay-As-You-Go plan, the month would come to about $319, but that is an assumption: confirm the actual figure.
Support included. If you also handle 500 conversations with four AI responses each, Burbuxa adds 2,000 credits at the Economy level. The monthly cost comes out to about $245 with Infinity, or about $305 with Standard responses. To have a chatbot in Revie, you need the $99 Plus plan plus messages; ask if Lia's responses are also charged as messages.
The takeaway: if you only want reviews, the cost is similar and Revie gives you more tools centered around the review. Once you add notifications, carts, and support, Burbuxa consolidates everything into a single balance, and its cost is easier to calculate based on what it publishes.
💡#CubboHack: Before requesting a quote, pull three numbers from your last month: orders, shipping notifications sent, and unique customers who messaged you. Use the first to calculate reviews, the second for notification costs, and the third for support volume. Ask each provider to quote based on those three data points.
Trial and installation
Revie installs as an app on your store platform and offers a free trial. On the Lite plan, you can import orders from the last 60 days at no cost, which lets you request reviews from recent customers from day one. Their help center explains how to cancel your plan and avoid future charges.
Burbuxa offers a seven-day trial with the credits of the plan you choose. It requires a payment method to start, and the plan renews automatically at the end of the trial if you don't cancel. Mark the date.
With either one, avoid activating it during the busiest week of the year. Check theshopping seasons in Mexico and leave at least a few weeks to adjust messages before the peak.
Platforms and channels
Revie works with Shopify, Tiendanube, and VTEX, and operates only via WhatsApp. Burbuxa adds WooCommerce to those three platforms and handles WhatsApp, Instagram, Messenger, and email.
Some Burbuxa features change depending on the platform: its cross-selling widget, for example, is not available on WooCommerce. In Revie, transit and delivery notifications depend on what your platform receives from the carrier. Confirm with both what works in your specific case.
If you already use Revie and are thinking of switching
Many stores arrive at this comparison because they already have Revie and want to add AI support. There are two paths.
Keep both. Revie for reviews, Google Shopping, and photo discounts; Burbuxa for support, sales, and post-purchase resolution. It works if you assign each flow to a single tool. If both send shipping notifications or cart reminders, your customer receives everything twice. Also, decide which number sends what, because your customer could end up with three different chats from your brand.
Move everything to Burbuxa. Revie lets you export your reviews and Burbuxa allows you to import them, distinguishing them from new ones. Before moving, confirm what happens to your stars on Google and your Google Shopping feed, because that doesn't transfer automatically.
In any case, measure yourretention rate over time before the change and three months after. TheCustomer loyalty it depends on the entire post-purchase experience, not just the review. And if you add support, follow thecustomer service KPIs from the first week.
Which store is the best fit for each
Revie fits if your priority is reviews and you want to get the most out of them: discounts for photos or videos, Google Shopping ratings, star ratings in search results, and images for social media. It’s affordable to start with and easy to install. If your volume of questions is low, their Plus plan can cover basic support.
Burbuxa is a good fit for if you want a single platform to request reviews, answer questions, send notifications, recover abandoned carts, and resolve exchanges and returns via WhatsApp and other channels. The reviews don't have as many extras, but they live in the same history as the rest of your customer conversation.
If you are a D2C brand in Mexico with a significant volume of WhatsApp traffic and your biggest challenges are providing support, selling, and tracking which sales your agents have closed, compare us with Cubbo Engage as well.
Reviews, support, or both
Burbuxa and Revie overlap on one task: requesting reviews via WhatsApp. Revie handles that task with more surrounding tools and adds the rest via specific plans. Burbuxa treats it as just one piece of a platform that handles support, sales, and post-purchase resolution with a single balance.
Before deciding, look at your last month. If what’s missing most from your product pages is feedback, start with reviews. If what’s missing most from your WhatsApp is responses, start with support.
If you want to see how an agent can handle responses to your campaigns and customer questions in the same chat,talk to a specialist. Bring your monthly conversation volume and some real chats to review it with your own data.
Frequently Asked Questions (FAQs)
Which is cheaper, Burbuxa or Revie?
To request only reviews, the cost is similar: in the example of 800 orders per month, Revie "Per Use" costs about $64 and Burbuxa "Takeoff" about $56. When you add notifications, cart recovery, and support, Burbuxa consolidates everything into a single credit balance. Revie does not publish the cost per message in Mexico for its Lite, Pro, and Plus plans.
Do both request reviews with photos and videos?
Yes. Revie receives reviews with photos, videos, and audio starting from the Lite plan, and from the Pro plan, it can offer a discount in exchange for photos or videos. Burbuxa collects ratings, comments, and compatible files within the WhatsApp conversation.
From what number do the review requests arrive?
With Revie, they arrive from a Revie-owned number, except for the Plus plan, which allows you to connect your own business number. With Burbuxa, they arrive from the WhatsApp account you connect.
Does Revie have a chatbot?
Yes, in the $99/month Plus plan plus message fees. It’s called Lia, it’s connected to your store, answers frequently asked questions, and recommends products. In Burbuxa, the AI assistant is included in all plans.
Can I move my reviews from Revie to Burbuxa?
Revie allows you to export your reviews and Burbuxa allows you to import them, distinguishing them from those that come through its own flow. Confirm beforehand what happens with your Google Shopping feed and your Google star ratings.
Does Cubbo Engage work with my current operation?
Yes. Engage is contracted separately and works with your current store, warehouse, and shipping carriers. What it can do with your orders depends on the available integrations.
