Wizybot vs. Cubbo Engage: what your team gets
When you schedule two demos on the same day, the second one starts to sound just like the first. In Wizybot vs. Cubbo Engage something similar happens: both use an AI agent to answer WhatsApp, both talk about carts, tracking, and campaigns, and both show you a chat where everything goes perfectly.
What’s useful is separating what each one tells you from what that actually means for your team. Wizybot was built around the people providing support: an inbox with unlimited agents, departments, and rules for routing chats. Engage was built so the agent finishes the conversation, and your team only receives the cases that actually require a human.
That’s why this comparison goes phrase by phrase. We take what you’ll hear in each demo, contrast it with what each company publishes, and give you the right question to ask in each case.
Wizybot and Cubbo Engage in two paragraphs
Wizybot is an AI-powered support and sales platform for online stores. It connects your catalog, answers via WhatsApp, Instagram, Facebook, Messenger, Telegram, and email, responds to social media comments, and routes whatever the AI can't resolve to your team. You pay for messages answered by the AI; agents, campaigns, and automations are unlimited.
Cubbo Engage is an AI agent for sales and customer service on WhatsAppdesigned for D2C brands in Mexico. It was built by handling real conversations for thousands of orders andworks with your current operations: your store, your warehouse, and your shipping carriers. In the same chat, it provides advice and sells, sends reminders and campaigns that the customer can reply to, and handles tracking, exchanges, and returns. It serves brands in Mexico and Brazil, manages over 100,000 contacts per month, and has been in production for about a year and a half. It’s a better fit for stores with around 500 orders per month or more.
The chat the AI doesn't finish
Before getting into the demos, it’s worth being clear about one single difference, because almost everything else stems from it.
Every AI leaves some conversations unfinished: an upset customer, an exchange that needs authorization, a question the catalog doesn't answer. In Wizybot, that conversation is passed to your team with the full history, routed to the appropriate department or agent based on your rules, and becomes a ticket with a tracked response time. Since agent messages aren't billed, you can have as many people providing support as you want without increasing your bill.
In Engage, the focus is on ensuring fewer conversations reach that point. The agent is designed to resolve the most common D2C brand inquiries from start to finish, and when a case does need a person, it arrives with a tag explaining why and the exact moment in the chat where things got complicated.
The question for your brand is how many people you want answering WhatsApp a year from now. If the answer is "the same or more," a good inbox is what you need. If it's "fewer than I would need if I keep growing," you should measure how many cases each agent closes without help.
What you’ll hear in the Wizybot demo
"Your agents are unlimited"
It’s true, and it’s one of their clearest advantages. You can create unlimited departments, set up rules that send each chat to the right area, and view open, assigned, and closed tickets, along with each agent's response time. For a store with several people providing support, this brings order to a WhatsApp account that used to be a shared phone.
What it means for you: the cost of the chats that reach your team doesn't appear on the Wizybot invoice; it appears in hours. If 3 out of every 10 conversations end up with an agent and you receive 1,200 per month, that’s 360 chats that someone has to answer, many of them outside of business hours.
What to ask: In a store like yours, what percentage of conversations ends up with a person?
"We also answer social media comments"
That is also true, and this is where Engage does not compete. The Wizybot plan includes 5,000 AI-powered comments per month on Instagram and Facebook, and charges five cents for each additional comment. Their page on channel centralization explains how it brings WhatsApp, Instagram, Facebook, Messenger, Telegram, and email together into a single inbox.
What this means for you: if your brand posts frequently and every post is flooded with "price?", automatically replying to comments saves hours. If your sales are shifting toward formats like those described in these emerging ecommerce trends, that line item carries more weight every year.
What to ask: if a sale starts in a comment and continues on WhatsApp, is the customer's history kept together?
"You only pay for what the AI answers"
Wizybot lists a Basic plan for $149.99 per month with 2,750 AI messages and 5,000 comments. After that, it charges seven cents for each additional AI message. An AI message is one where the artificial intelligence responds to the customer; initial messages, those from human agents, and outgoing messages do not count. If you exceed the plan's volume, they offer a custom plan with a discount, with no published price. The details are on their pricing page.
What this means for you: the cost grows based on how many times the AI replies within each conversation, not how many conversations you have. A sizing conversation that requires five replies costs more than a "has my order shipped yet?" inquiry.
What to ask: on average, how many AI responses does a conversation in a store in your category require?
"We recover carts and confirm payments with no limits"
Wizybot's automations for recovering carts and confirming payments are unlimited within the plan and do not consume AI messages. The reminder goes out automatically; if the customer replies with a question, the AI can respond, and that response does count.
What this means for you: sending reminders doesn't cost you extra, so you can test timing and messaging without worrying about the counter. What determines whether the cart is recovered is what happens after the "what if it doesn't fit?" question.
What to ask: when a customer replies to a reminder with a question about sizing, can the AI resend the payment link in the same chat?
"We speak over 90 languages and sound like your brand"
Wizybot allows you to adjust the tone, accent, and style of the responses, and it replies in over 90 languages. For a brand selling to the United States or other countries in the region from the same store, this avoids needing a person for every language.
What this means for you: if almost all your customers write in Spanish from Mexico, this point matters little. If a growing portion of your orders comes from abroad, as is the case with brands working with partners to boost their ecommerce in other markets, it carries significant weight.
What to ask: Can I see the same response in Mexican Spanish and English, tailored to my brand's tone?
"Connects in minutes with no long-term commitment"
Wizybot charges no implementation fees, supports you during setup, includes an account manager on all plans, and allows you to uninstall whenever you want. The first month includes unlimited AI messages, and if the tool doesn't pay for itself that month, you get your money back.
What this means for you: The risk of trying it is low, but the results depend heavily on how you set up your departments, rules, and responses. That work is on you.
What to ask: How is "paying for itself" measured for the guarantee?
What you'll hear in the Engage demo
"Tracking that answers, not just notifies"
When a customer asks where their order is, the agent recognizes them by their order number—without needing the reference ID—and responds with the status from the carrier. If the order is stuck, it can tag the conversation as a complaint so your team sees it before the customer gets frustrated.
What this means for you: "Where is my order?" is the most common post-purchase message. If the agent resolves it, it’s no longer your team's workload. What the agent can do regarding the order, like correcting an address before shipping, depends on the integrations with your store and order management system.
What to ask: Using one of my actual orders, what does the agent answer and where does it pull the status from?
"Size exchanges are handled in the chat"
A customer receives a small hoodie and wants to exchange it. Engage explains your policy, requests the necessary details, and logs the case with a return label. Wizybot doesn't publish an exchange and returns flow, so that chat will likely end up with an agent, which is exactly what their inbox is designed for.
What this means for you: If exchanges make up a large portion of your chats, this is where you'll see the biggest difference in hours between the two. In categories like fashion, where sales strategies depend on the customer feeling confident enough to order a different size, an easy exchange is also a sale saved.
What to ask: Which part of the exchange does the agent handle, and at what point does a person step in?
"Campaigns can be replied to"
Engage sends WhatsApp campaigns to segments you create using tags: those who asked about a product but didn't buy, high-ticket buyers, or people who abandoned a cart. When someone replies, the agent continues in the same thread, answers the question, and can close the sale right there. Wizybot also includes unlimited campaigns, and if the customer replies, the AI answers, and those responses count as AI messages.
What this means for you: During a date like Buen Fin, a campaign can generate hundreds of responses in an hour. If they land in an inbox that your team has to clear out, the campaign becomes a chore; if an agent answers them with a catalog and a payment link, it becomes a sale. To gauge that peak, it helps to review the types of sales forecasts before the date.
What to ask: In a real campaign for another brand, how many responses resulted in a purchase within the same chat?
"Every tag explains why"
Engage tags every conversation based on what happened in it: purchase intent, high ticket value, complaint, checkout error, or return. Each tag explains why it was applied and takes you to the exact moment in the chat. Tags are created in natural language, without technical rules, and are used to build segments and flows, such as a cart reminder with a wait time and conditions.
What it means for you: When a case actually needs a person, your team doesn't just receive "a new chat," they receive a customer with context. If the case smells like fraud, that context helps you review it calmly; it's worth knowing the most common types of ecommerce fraud to know which tag to request.
What to ask: Can I create my own tag in the demo and see how it applies it?
"Remember every customer"
Engage's memory recognizes the number used for the purchase and picks up the conversation days later. If a customer bought sneakers in March and writes in June to ask about a different color, the agent knows what size they ordered the first time and doesn't have to ask them everything again.
What it means for you: For brands with frequent repeat purchases, the experience changes. The second purchase starts where the first one ended, and a repurchase automation can offer exactly what complements what they already have.
What to ask: What customer data does the memory use, and how long is it stored?
"You know what the agent sold"
Engage records every sale according to the channel that closed it—campaign, recovered cart, or incoming conversation—without double-counting. Among the brands that use it, between 15% and 20% of order volume goes through Engage, and between 15% and 30% of abandoned carts are recovered. About 60% of conversations arrive outside of business hours, and more than 85% of tickets are resolved without human intervention.
Wizybot shows agent metrics, an analytics dashboard, and response time per advisor. Their published offering does not include a report of sales attributed to each conversation or campaign.
What it means for you: Before calling an attributed sale new revenue, check margins, discounts, and returns. A sale with an aggressive coupon or one that is returned a week later is not worth the same as one at full price.
What to ask: How does the report distinguish between a sale the agent closed and one the customer would have made anyway?
Our team gets it up and running
Engage starts with a demo. On your end, you need access to Meta Business Suite and a dedicated number provided by the Engage team. It’s not a technical project and doesn't require migrating your store: the team connects your catalog and orders, uploads your policies, and gets the agent ready to respond.
What this means for you: less setup on your end, and your role is to review that the agent answers just like your brand would. If no one on your team has time to build rules and flows, this is a major factor.
What to ask: How long does it take to start responding to real customers, and what do you need from me each week?
What you should ask even if no one mentions it
There are topics that don't usually come up in a demo because they aren't flashy. Bring them up yourself.
- The actual order status in Wizybot. Their site mentions order tracking among their automations, but it doesn't specify if the AI checks the tracking number with the carrier when a customer asks. Test it with a real order.
- Meta charges. With both tools, marketing messages and certain conversations incur a separate cost from Meta.
- Marketplaces. Neither tool lists direct integration with Mexican marketplaces. If you also sell on Latin American marketplaces, ask what happens when those customers message your WhatsApp.
- Your history if you ever switch. Ask both what happens to your conversations, tags, and contacts if you decide to leave, and in what format they provide them to you.
- What Engage counts as a conversation. They charge by packages based on the number of conversations handled per month, with tracking notifications and marketing messages billed separately. Ask for the definition in writing.
💡#CubboTip: Before the demos, export a week's worth of chats and categorize them into product questions, carts, tracking, exchanges, and complaints. With that count, you'll know which part of each demo actually matters to you and which is just a sales pitch.
Accounts with 1,200 conversations per month
Let's assume a store with about 900 orders per month that receives 1,200 conversations, where the AI replies three times on average per conversation. That’s 3,600 AI messages. With Wizybot, you would pay for the $149.99 plan plus 850 extra messages at seven cents each—about $59.50 more—for a total of around $209 per month, plus Meta's fees.
During the Buen Fin week, if you reach 2,500 conversations that month with three replies each, that’s 7,500 AI messages. You would pay the $149.99 for the plan plus 4,750 extra messages at seven cents each—about $332.50 more—for a total of around $482. When you exceed the Basic plan, Wizybot says they can offer you a discounted Custom plan, so ask for that price before the season starts.
Engage charges by packages based on the volume of conversations handled per month, with tracking notifications and marketing messages billed separately per message sent. Large accounts, such as groups with multiple brands, work with a consolidated rate. The quote depends on your volume. Engage doesn't compete on being the cheapest option, but on resolving more complete conversations.
The table summarizes what each company publishes or communicates. What neither account includes is the time your team spends on chats that end up with a human agent.
💡#CubboHack: Add one line to your comparison: your team's hours on WhatsApp per month, multiplied by your hourly cost. This is the number that varies the most between one tool and another, and the one that never appears in a quote.
What happens during a sales spike
Demos usually show a quiet Tuesday. The real difference appears when hundreds of messages arrive in a single afternoon.
In Wizybot, a spike is noticeable in two places. On the invoice, because every AI response over 2,750 messages costs seven cents, although you can negotiate a Custom plan ahead of time. And in your team, because everything the AI doesn't close hits the inbox at the same time, right when more people are writing in.
In Engage, the spike is mainly noticeable in conversations coming from campaigns. If the agent replies to responses with the catalog and the payment link, the campaign doesn't turn into a queue of pending chats. Checkout error tags are also useful for quickly detecting if a payment issue is holding up sales in the middle of the season.
With either one, prepare for the spike in advance: define which promotions you will send and what mechanics you will use to get people to respond, such as those proposed by gamification in online stores, and test the agent's responses a week before. Short seasons count too; these ideas for attracting customers in summer are useful for planning a campaign outside of the major dates and measuring how each agent responds under less pressure.
A one-week trial with your own chats
Demos use easy questions. For a fair comparison, use the same material for both and look at the result, not the presentation.
Choose 30 real conversations from the last month, including product questions, abandoned carts, tracking inquiries, exchanges, and at least two frustrated customers. Note which ones your team resolved, which went unanswered, and which ones resulted in a lost customer. Also, keep track of your monthly volume and how many people are answering WhatsApp today.
In each demo, ask the agent to answer those conversations using your catalog. With Wizybot, look at how a case is distributed between departments and what the agent sees when they receive it. With Engage, look at the tags it applies and how it attributes a recovered sale. At the end, count: how many were closed without a person, how many reached your team with enough context, and how many would have converted into a sale.
For the Engage demo, bring three of your own cases: a sizing question that your team currently answers, a real cart that was left unpaid this week, and an exchange that took days to close. This way, you can compare using the same material you used with Wizybot.
If you are still unsure after the trial, think about where your store is heading. The online shopper's behavior is shifting toward immediate responses and in-chat purchases, and ecommerce in Latin America continues to grow faster than support teams.
Order for your team or fewer chats for your team
Wizybot and Engage both answer with AI, but they envision your team differently. Wizybot provides an organized inbox with unlimited agents, departments, rules, and social media comments at a low entry price, charging only for what the AI answers. It’s a good fit if you already have several people providing support, if you sell a lot on social media or in multiple languages, or if you are just starting out and your volume fits the Basic plan.
Engage aims for the agent to close the entire conversation, from product questions to size exchanges, ensuring that only cases requiring a human reach your team, complete with the reason and context. It’s a good fit if you process more than about 500 orders per month, if WhatsApp is your primary channel, and if a large portion of your chats are post-purchase.
If your support is working but you lack organization, Wizybot may be enough. If your support is no longer keeping up and you don't want your team to grow at the same pace as your orders, the deciding number is how many cases each agent closes without help.
If you want your team to receive fewer chats with better context, talk to a specialist. Bring your monthly conversation volume and some real chats to review how Engage would respond using your data.
Frequently Asked Questions (FAQs)
How much does Wizybot cost per month?
Wizybot offers a Basic plan for $149.99 per month, which includes 2,750 AI messages and 5,000 AI comments. Afterward, it charges seven cents per additional AI message and five cents per comment. Meta's fees are separate.
Does Wizybot charge for my agents' messages?
No. According to their pricing page, agent messages, initial messages, and outbound messages do not count as AI messages. Agents, campaigns, and automations are unlimited within the plan.
How does Cubbo Engage charge?
Engage charges by packages based on the volume of conversations handled per month. Tracking notifications and marketing messages are charged separately, per message sent. The quote depends on your volume.
Which of the two responds to comments on Instagram and Facebook?
Wizybot includes 5,000 AI-powered comments per month on Instagram and Facebook. Engage focuses on WhatsApp and also works with Instagram; responding to social media comments is not a core part of its offering.
Can I try both before deciding?
Wizybot offers a free trial, a first month with unlimited AI messages, and a money-back guarantee if it doesn't pay for itself. Engage is evaluated through a demo using your own data; bring real conversations to compare using the same material.
Does Cubbo Engage work with my current operation?
Yes. Engage is contracted separately and works with your current store, warehouse, and shipping carriers. What it can do with your orders depends on the available integrations.
