How US-based D2C brands can break into Mexico market

It’s no secret that Latin America’s ecommerce sector is in the early stages of becoming a hypergrowth market. After being the second-fastest growing ecommerce market in 2020 (with 30.6% growth vs, 2019), the Latin American ecommerce market grew 37% year over year in 2021. With yearly growth estimated to be 30% until 2025 due to more buyers coming online and existing buyers shopping online more often, there is still an untapped opportunity for U.S. D2C brands to break into the market and acquire consumers in the early days of this booming market.