Guide to Selling on the Liverpool Marketplace in 2026
Guide to selling on the Liverpool marketplace is not just another tutorial: it is the roadmap to put your products in front of millions of customers who are already ready to buy and trust one of Mexico's strongest brands.
If you currently sell only on your own e-commerce store or on one or two marketplaces, staying off Liverpool is, basically, leaving money on the table.
This marketplace brings together massive audiences, brand trust, events like Buen Fin, Hot Sale and Ventas Nocturnas, plus a digital ecosystem that includes web, apps and physical stores.
The challenge is not whether it is worth joining, but how to do it right without getting lost in requirements, documents and onboarding processes.
In this guide you will see, step by step, what you need to sell on Liverpool, which documents they will ask for, how to register your products and what costs you should consider.
The goal is that by the time you finish reading you can decide clearly whether this channel fits your business… and, if it does, that you have everything ready to start selling there as soon as possible with the least friction possible.
Liverpool as an e-commerce platform
Marketplaces have become an important online growth tool in recent years because they have allowed more entrepreneurs and companies to expand their sales channels across different platforms and increase revenue.
According to a report from Forbes México, Liverpool is estimated to have grown more than 60% in sellers and more than 80% in buyers in recent years, recording a 9% increase in its digital channel. It has become very popular in the e-commerce world and is now among consumers' favorite shopping sites and essential for sellers looking to expand sales.
El Puerto de Liverpool is an online marketplace where entrepreneurs and companies can sell their products on Liverpool's main digital platforms, which include the following digital spaces:
- Liverpool.com.mx
- Suburbia.com.mx
- Liverpool Pocket (iOS and Android)
- Suburbia App (iOS and Android)
- Seller App through our physical stores
According to a report on the Liverpool website, all these spaces already add up to more than 34 million active users per month and more than 10 million downloads, making them an attractive space for e-commerce sellers looking to expand.
Now that you know Liverpool's main focus and some numbers that can help you understand this channel better, let's talk about some benefits you can get from expanding to this sales channel.
5 benefits of selling on Liverpool in Mexico
Liverpool is known as a company with a long track record in the Mexican market, having established itself as one of Mexico's most valuable brands in recent years, not only for its market value but also for its valuable contribution to innovation.
Below we share the reasons why your company should enter the Liverpool marketplace and expand your online sales channels:
Trust and reputation
Liverpool is one of Mexico's leading retail chains with a broad customer base. By selling on Liverpool, you can access a large number of potential buyers who already trust the brand and are familiar with the platform. This gives you the opportunity to reach a wide audience and increase your sales potential.
Reach and growth
According to a report from Similarweb, Liverpool ranks in the Top 5 in the e-commerce and shopping category, which can translate into increased product exposure, access to a broad audience and greater sales potential.
Additionally, if your strategy includes cross-border sales, you can leverage brand trust to drive conversions in international markets.
Promotion and sales tools
Liverpool offers promotion tools and programs to help sellers stand out. You can take advantage of options such as special discounts, exclusive promotions and participation in popular sales events like "Buen Fin", "Hot Sale" or the famous "Ventas Nocturnas". These tools and programs can help you increase product visibility and generate greater buyer interest.
To improve conversion and positive review rates on Liverpool, take care of the delivery experience with memorable packaging. Here is a practical guide on customer unboxing with ideas to surprise the buyer and reinforce your brand perception.
Customer service and support
Liverpool provides support and assistance to sellers through its customer service team. You can get help with issues or questions related to your sales and transactions. This gives you additional backing and helps you deliver excellent customer service to your buyers.
Logistics
Liverpool has strategic partnerships with DHL, UPS and Estafeta for product deliveries, so you can worry less about logistics. It also allows you to use your own shipping labels or integrators like Cubbo and rely on logistics software to optimize processes, control inventory and deliver a unique shopping experience.
These are some of the benefits of selling on this channel; now it is important to know the prices and fees you will need to consider to sell on this important channel.
Fees and pricing on Liverpool
Marketplace fees and selling prices are an important factor for your e-commerce, and Liverpool has some costs you will need to take into account when you start selling with them.
To define margins clearly, review this guide on how to calculate product selling price. Within the Liverpool portal, the following concepts and costs appear:
Keep in mind that Liverpool's payment frequency is every 21 calendar days and billing is done for three different concepts: fees, shipping labels and platform rental.
Now let's look at the steps to start selling.
Step-by-step guide to selling on Liverpool
Before launching this channel you need to know that selling on Liverpool involves meeting certain requirements and documentation that allow them to evaluate your business potential, but don't worry, we are here to explain.
First you will need to validate the products that can be sold on this site. Remember that some items, due to their complexity or requirements, are not easy to sell, which is why you should verify this information. Here we share a category list where you can check, however we recommend speaking with a KAM (Key Account Manager) to help resolve any questions.
Once this information is verified, there are 4 main phases you must go through before you start listing your products on this network:
- Meet the basic requirements established by Liverpool
- Have the necessary documentation for your onboarding process
- Follow the requirements to publish your products
- Complete the registration process
Let's understand each point...
Requirements for the Liverpool registration process
- Be an individual or legal entity with operational capacity to invoice
- Ability to accept returns and handle product warranties
- Be the brand owner or, where applicable, have permission to sell (be an authorized distributor) legal, new and/or refurbished products
- Operational capacity for order tracking and fulfillment
Documentation for supplier onboarding
- Scanned official ID of the account holder, such as:
- INE / IFE
- Passport
- Professional license
- Immigration document
- Bank statement with these requirements:
- Maximum age of 2 months
- Cover page or bank letter with stamp and executive signature
- Exclusive for legal entities
- Articles of incorporation (include registration slip)
- Notarized power of attorney (only applies if the legal representative is not the same as in the articles of incorporation)
- Presentation, Rules and Electronic Signature Form (fill out on computer) with maximum age of 1 month
- Trademark registration with IMPI (completed or proof of application)
- If you are not the product owner, have brand distribution permission
- Tax status certificate for the company or individual
- Include all pages in the PDF
- Individual: Must have business activity tax regime with income through technology platforms
- Legal entity: Include any commercial activity
- SAT compliance opinion 32D
- Maximum age of 10 days
- Must be positive and include all pages
- Service agreement contract (fill out on computer) with maximum age of 1 month
- Proof of address (electricity, water, property tax or landline phone bill) with maximum age of 2 months
Important: All documents must be fully legible, in color and in PDF format.
Requirements for your products on Liverpool
- Have product images on white background sized 940 x 1,215 pixels
- Have universal codes EAN, UPC, ITF (validated by GS1)
- Know the fees and selling prices at El Puerto de Liverpool according to your product category
- Have the main attributes and descriptions of your product (color, size, weight, dimensions, etc.)
Platform registration
Once all the above documentation and requirements are complete, it will be time to complete your registration. To do this you will need to:
- Make sure you have documentation ready and in PDF format to upload to the portal
- Complete the registration form
- Once documentation is uploaded, you will receive a confirmation email with the next steps to follow
- If all previous steps are approved, you will receive a second email with approval and your Seller number
Once this process is complete, it is time to list your products and start promoting this channel so it becomes a value offer for your business.
Now that you know everything you need to start selling on this marketplace, here are 3 #CubboTips that will help you get the most out of this channel.
#CubboTips
We facilitate the integration process and advisory
With a customer base integrated with Liverpool, we can help make the Liverpool KAM assignment process fast and we accompany you throughout the process so you can integrate efficiently and without complications.
Savings and optimization in the shipping process through fulfillment
With Cubbo your shipping costs can be reduced by 20% since we give you the flexibility to have more shipping options and better rates so you achieve significant savings.
Many brands selling on marketplaces use fulfillment services to automate storage, order preparation, shipping and returns from a single operation.
You will also be able to access features that allow you to centralize your operation in one place, have visibility of your order tracking at all times through a tracking page and optimize your logistics thanks to our analytics, which will allow you to evaluate operational performance and make better decisions for your business.
Fast and easy integration
Our technology team will be focused on helping you with all the necessary connection so you can start processing your orders quickly and this will allow you to launch this sales channel as soon as possible.
It is time to put this guide into practice and start expanding your sales with Liverpool and Cubbo.
If you want to take your operation to the next level, integrating fulfillment in Querétaro can help you optimize costs and delivery times while expanding your sales on marketplaces like Liverpool.
Designing a winning strategy to sell on Liverpool as a premium marketplace
Understanding Liverpool's role in your channel strategy
Selling on the Liverpool marketplace is not just "opening another sales channel"; it is entering a premium ecosystem with higher rules, expectations and standards than other mass marketplaces.
Before uploading your first product, it is worth defining clearly:
- What role Liverpool will play in your business:
- Brand positioning?
- Sales volume?
- Entry to a more aspirational segment?
- Brand positioning?
- Which catalog you will list: everything, only your top lines, exclusive products or special collections.
- How aligned you are with Liverpool's typical customer: higher average ticket, search for quality, service and trust.
This will help you avoid the most common mistake: treating Liverpool the same as other marketplaces and not leveraging its credibility, audience and value perception.
Liverpool as a trust showcase: how to use its reputation to your advantage
When you enter a marketplace like Liverpool, you are "borrowing" part of its brand trust. Many buyers assume that if a product is there, it passed quality, formality and service filters.
That is why it is key that your brand:
- Takes care of photography, descriptions, attributes and technical sheets to a high standard.
- Respects response times and customer service policies.
- Avoids negative surprises: incomplete products, confusing specifications or wrong colors/sizes loaded.
If you take care of these points, your brand not only sells more: it is also perceived as serious and reliable, which later benefits you on your other channels (own e-commerce, social media, etc.).
How to select which products to list on Liverpool (and which not to)
Not your entire catalog necessarily fits Liverpool. To make better use of the channel, choose products that:
- Have sufficient margin to absorb commissions, logistics and possible promotions.
- Easily meet warranty, return and regulatory requirements.
- Can be delivered without complications: ideally not hazardous, not extremely bulky, not hyper fragile.
- Fit the type of customer who buys on Liverpool: looking for quality, durability, style and backing.
It can also be a good idea to reserve for Liverpool:
- "Premium" lines of your brand.
- Special bundles for that channel.
- Products with presentation and packaging worthy of the Liverpool experience.
That way, the marketplace becomes an aspirational showcase, not just another window.
Financial management: commissions, fees and cash flow with payments every 21 days
A key aspect is understanding how fees and payment frequency impact your cash flow.
On Liverpool:
- You have fees, shipping labels and platform rental.
- Payments are released every 21 calendar days.
That means you need to:
- Calculate your selling price considering commissions, taxes and logistics.
- Make sure your inventory and replenishment purchases do not run out of oxygen during those 21 days.
- Have your minimum acceptable price clear so you do not squeeze margins when you enter campaigns like Buen Fin, Hot Sale or Ventas Nocturnas.
Here, working with a fulfillment partner like Cubbo, which helps you reduce logistics costs and optimize operations, can make the difference between a profitable channel and one that only "moves money" without leaving real profit.
Document compliance: more than paperwork, a professionalization filter
The list of documents Liverpool requests (RFC, tax certificate, SAT compliance opinion 32D, trademark registration, articles of incorporation, proof of address, etc.) may seem long, but it has a purpose: filter informal sellers.
If you are already up to date on tax, legal and trademark matters, you are one step ahead of many competitors.
If not, this process forces you to organize your business and that, in the medium term, is positive.
Additionally, having a registered trademark, clear distribution permissions and a positive SAT opinion allows you to:
- Open more doors on other marketplaces.
- Negotiate better conditions with partners.
- Project solidity and seriousness to B2B customers and strategic partners.
Conclusion
Selling on Liverpool can become an excellent opportunity to increase your brand visibility and access millions of buyers who already trust one of Mexico's most important retailers. However, success on the platform depends on much more than completing registration.
Having a well-organized operation, an optimized catalog, an appropriate pricing strategy and logistics capable of meeting customer expectations will be key to leveraging the full potential of the marketplace. The more prepared your operation is, the easier it will be to turn Liverpool into a profitable and scalable channel for your business.
