CBDbies: Wellbeing with immediate delivery!
Estimated reading time:9 Min
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)CBDbieswas born as a brand in Tulum in 2018 under the umbrella of The Redheaded Mexican company, a company dedicated to the world ofandfitnessand Jeffrey Daubney.
Both with extensive experience atworld ofwellness as with the use of compounds derived from industrial hemp. That's how CBD or cannabidiol gets its name.
In fact, Jeffrie has more than 25 years of experience in the Cannabic industry and Janis has decades of experience in the world ofwellnessandfitness. And as they both knew about this compound and its benefits, we gave ourselves the perfect combination for CBDbies to be born.
From that happy meeting to date, the brand has experienced three years of explosive growth offering a product ofwellnesssureSmart and effective for a few times of a pandemic and at times they seem to have been far but far from date: cannabidiol.
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To know how this brand has been built, what challenges have been faced and howCubbohas become an indispensable partner and ally forCBDbieswe have the pleasure of talking with Gabriela Ruiz Duran, operations manager ofCBDbies
Is cannabidiol marijuana?
Frank:Hey Gabriela, we're gonna get out of the elephant in the room from the start... I figure they'll ask you this a thousand times but is this marijuana?
Gabriela:No, it's not marijuana. We produce products with products from industrial hemp. That's how the cannabidiol comes from. That's part of the cannabis family. But it's important to make differentiation so that people understand that cannabis is a family of plants and that as every family of plants as it has different variants and hemp is one of them.
We do the same with the citrus family: in citrus we have oranges, grapefruits and lemons, and they all have different properties and characteristics. They're part of the same family. But they're not all the same.
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Projected by the pandemic
CBDbieswas born as aecommerce. When she first started she operated exclusively at Tulum with hotels and spas. It was distributed at points of sale at Tulum. But the web was not the fort. And it wasn't the fort till it broke out of the crisis ofThe Covid pandemic.
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I mean, this isn't marijuana. What's referred to as marijuana isTHCand is one of hundreds of existing cannabinoids. He's best known and best researched, but that's not what we use.
That's what we use.CBDThat has no psychoactive effects and that's a natural compound, that doesn't generate addiction and that's used to improve quality of life and well-being, that's why we identify withwellness industry.
Frank:And how sure about using?
Gabriela:The WHO catalogs cannabidiol as a secure compound that doesn't cause dependence and can be consumed by older adults or children. It's true, however, that most people don't know about this issue and there's a very strong stigma against marijuana that greatly affects the whole Cannabic family.
Frank:I figure selling this product has been quite a challenge at the legal and social level. Can we have a little talk about this?
Gabriela:On the legal issue we have had no problem because the General Health Act, which is the norm applying to us, allows the marketing of products made with industrial hemp as long as they have less than 1% THC and in that sense our products have less than 0.01% THC.
And we have always operated under the law. That way we have never had a problem with the social issue you were asking about. Just as I say if there's a very strong stigma associated with cannabis.
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Educating about cannabidiol
CBDbiesIt mainly sells food, balms and oils with cannabidiol. And this has been a first challenge for the brand: to educate the population to understand the differences between cannabidiol and marijuana and to know and prove the benefits that this natural compound brings.
That's the first great barrier thatCBDbiesThat proudly declares itself the first Mexican brand to offer cannabidiol, has to be overcome. And that's an easy task.
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Frank:I understand that educating potential buyer is a key to you, right?
GabrielaThat's right. It's a product that currently isn't fully understood. Since the company was established we have dedicated ourselves to research and have at their hands all the possible sources of medical studies and all the information and educational environment from which to give this information to people.
Studies, articles and user guides with health care professionals, such as psychiatrists who prescribe them. That's what we distribute through multiple channels and formats to give people truthful information, to help them make an informed decision.
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Multicanal communication
A multicanal strategy of content marketing - videos, podcast, articles, memes and lives - is howCBDbiesIt educates the market and solves the stigma associated with the cannabic industry.
Frank:What channels do they use?
Gabriela:Instagram's where we have more traffic. withpostsinformation we offer and incredibly with the memes - Gabriela laughs - work super well.
Plus we doliveswith Medical Team to Treat Questions That People constantly Do To them, About Whether It's Safe, About Doses, etc.
But we also use Youtube with some infamo-drops, that are tipple clips we get fromlives. And we also have a podcast Wellness Report and we put information on Facebook.
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CBDbies and Cubbo: Perfect allies forrelax
CBDbiesIt really exploded during the Covio crisis. Before that date,ecommerceas such did not have so much traffic. But the quartines - unbearable and continuous - affected many people at an amime level and anxiety became a daily part of this particular war we have been leading against the blessed virus.
That's where the immediate deliveries become a need for CBDbies and that's where Cubbo arrives to offer an efficient and efficient solution.)
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Frank:Tell us a little how they operate at a logistics level and how they reached Cubbo
)Gabriela:Well we did our own shipments, as did any small company. At first from Tulum and after his office was opened in Mexico City, from Mexico City. And with the pandemic, while ourecommerceThat's how we have beenCubbo. And they came just in time! Because they came at a time when our company was climbing and we really needed these solutions: automation and we could get rid of logistics. Because it's a super job. And the great benefit that has brought us to work with aFulfill Company as CubboI mean, we can focus on developing our business. That brings a great deal of value.
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Focus on Business
The greatCubbo's benefits for CBDbiesIt's been power to completely forget about logistics, focusing on his business. The whole logistics operation's in the hands ofCubboand CBDbiesIt can be controlled in real time from any mobile device.
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Frank:And how does that work withCubboDo they do well?
Gabriela:Yeah. We deliver the product to the distribution centre andCubbo takes care of picking up the packagingand if we have to customize the box, put a brochure or something, they do it for us following our exact indications and then they do the delivery.
And we can have a real-time check with theCubbo's applicationfrom anywhere in the world. So with my phone I can figure out how my inventory's up, what's up with my orders and anything else. That's great.
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Frank:What about them?same day? Tell me about this because I understand that they have been pioneers.
Gabriela:Yeah. When the pandemic began we thought "people are trapped at their place, they're gonna need CBD" and then we start performingshipments the same day in Mexico City. We did that ourselves with an express message. But it was something we needed thatCubboand at first, they did not have the choice of surrender the same day. So we told them: It's all good, but a necessary condition for us to work with you, is that you implement in the short term, the sending option the same day. Because it was something we had already found that was highly demand-and-demand by people and was also an added value that we already offered and we could not lose.
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Frank:AndCubboDid you fulfill that request?
Gabriela:Of course she's laughing and super good. Also that people do not understand the magnitude of what asending the same day in Mexico City. Do you know how big and complicated Mexico City is? There's always something going on. That's whylogistics to conduct a delivery on the same dayThat's a great job. That's a great challenge. To surrender from end to end, it's a great challenge but withCubboThat's good.
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CBD 100% Mexican and for the world
The productsCBDbies- and The Redhead Mexican by extension - are 100% made in Mexico. A value added that allows them to control both quality and manufacturing and packaging processes.
That brings toCBDbiesfew companies have and have them looking with hope at Mexican boundaries to expand to the rest of the world.
Frank:For the next five to three years... What can we expect fromCBDbies?
Gabriela:Well, incidentally, Janice and Jeff were atShark Tank from Mexicoand we have had a number of approaches with different commerciologists who wish to bring our products to other regions of Latin America: Colombia, Panama, Costa Rica and Venezuela.
That's our placepartnership with CubboIt's gonna make things really easier for us because they're already operating in Colombia and that's the same system we have here.
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Frank:There are other ways that you can work withCBDbiesRight?
Gabriela:Sure! I have been asked about how to start. And I'm telling them that it's best to try an established mark. That's whyCBDbiesoffers an arm of distribution and a arm of maquila. We offer our products distribution at your shop or supermarket and we can give you a wholesale price, amenities, information, materials etc. And what's the advantage? That this brand and products are already registered and that it's a brand that's proven and recognised.
And if once you have tested the concept you realize that there's a market among your customers that's very interested in CBD and you still want to develop your own brand, as welcome. We can also help you there, happy to work with people with a value proposal and we believe that there's market for all. And that's why we can put them up ourselves. We make them the product and we put them with a white label and they market them as they wish. That's a very simple process.
CBDbies and Cubbomake an ideal partnership to achieve a 100% Mexican product, that relays and brings well-being, using a logistics that in turn, liberates, brings well-being and also relays the company that uses them, enabling them to focus on what's really important: to grow their business.
Do you seek an ally to enhance your delivery, compliance and client satisfaction? Don't hesitate to contact us, we are the best performance center for ecommerce in Mexico and Colombia, just click here. with solutions such asClothing and fashion in MexicoCan you get your operation to the next level.
