Fulfillment and e-Commerce in the Sex Toys Industry

Estimated reading time: 6 Min

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Fulfillment and e-Commerce are two concepts that have been gaining momentum in the world of e-commerce, where market categories such as sex toys have found in this duo an important driver of growth.

The e-Commerce landscape represents a world of opportunities for different productive sectors. It is so diverse and dynamic that we could say virtually any industry can offer its products or services through this sales channel; however, only the most efficient businesses—with better delivery services, quality, and customer service—will stand out.

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Fulfillment, e-Commerce, and sex toys

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Today we will talk about an industry that has been growing significantly in recent years across Latin America and the world: sex toys, a market where, in Mexico alone, consumers spend nearly 80 million pesos per year on these products.

The use of sex toys is on the rise worldwide. According to Statista projections, global sales of these products will reach $52.7 billion by 2026, with Fulfillment as an essential component for e-Commerce in this growth—we will see why later.  

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Sex toy e-Commerce has fueled the growth of this industry, making it easier to purchase from the comfort of home and helping break down taboos around acquiring and using these products.

Thanks to the privacy and variety of categories users can find in these online stores, the number of customers for this industry grows every day.

Other facts about the sex toy market:

* The sex toy industry was one of the most favored during the pandemic; lockdowns drove online purchases of these products.

* In 2020, 35.6 million sex toys with built-in technology were purchased worldwide; the sextech industry will continue to grow (Juniper Research).

* The Asian region ranks as the world's leading buyer of connected sex toys. In Latin America, sales of more than 6 million internet-connected sexual products are projected for 2025.  

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Sex toys and fulfillment: Why choose a good provider?

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In every e-Commerce business, logistics is one of the most important business variables. Online shoppers' expectations are increasingly demanding, and their purchase preferences will lean toward whoever offers the best service and delivery differentiators.

Beyond receiving, storing, picking, packing, and delivering orders, customer service, and managing exchanges and returns, Fulfillment providers that work with sex toy e-Commerce have an additional responsibility: protecting customer privacy, ensuring the entire process is handled with the utmost discretion—variables that do not apply in other sectors.

Receiving a vibrator is not the same as receiving a television. Most sex toy buyers prefer to keep their purchase completely private, and this is where the provider of Fulfillment must be fully capable of meeting that need—doing it quickly and with every guarantee, so the customer feels no fear or embarrassment when receiving the product.

According to AMVO studies, 38% of online shoppers will not buy from a company again after a poor delivery experience. If you do not want to lose customers, make sure you find a logistics partner you can grow with over the long term.   

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To choose the best Fulfillment provider, keep in mind the following differentiators they should offer your e-Commerce:

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Discreet shipping:

In the erotic market, privacy is essential and is a feature customers look for in sex toy e-Commerce stores. Beyond general criteria such as security, free shipping, and fast delivery, discretion plays a decisive role. No buyer wants their neighbors or family members to identify what they purchased!

e-Commerce saves people from having to travel to a physical location to buy a sex toy, giving them greater comfort and freedom to shop online. During order preparation, labeling, buyer contact, and product delivery, Fulfillment must guarantee that the entire process is carried out with complete security and discretion from start to finish.

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Flexible delivery location options:

Reiterating the previous point, the office or home is often not the most suitable place to receive orders from a sex toy e-Commerce store. Even if the packaging does not reveal its contents, anyone could open it, creating an uncomfortable situation for the buyer.

⚡#CubboHack: Fulfillment should offer the option to pick up the product at delivery locations other than the customer's address, so they can collect it privately whenever they choose.  

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👉 You might also like: Smart lockers: new logistics solutions for eCommerce

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Order tracking:

‍This point is part of the shopping experience that e-Commerce businesses offer their customers. Allowing the buyer to know the real-time status of their order—so they know when it will arrive and can take steps to protect their privacy—has a highly positive impact on the consumer's perception of service.

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Other features your logistics provider should have:

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✅ Be an e-Commerce specialist: these are known as Fulfillment providers. Their core business should be e-commerce, not traditional retail. If that is not the case, they will not be the best fit to manage your operation efficiently.

✅ Offer competitive rates: if you run an e-Commerce business, ask yourself: How much does your operation cost per month? Compare options and choose the most efficient one. If your provider is a Fulfillment specialist, they will likely offer much more competitive rates, generating operational savings.

✅ Do not impose fixed fees: your monthly spend should be proportional to your operation and sales volume.

✅ Easy integration and tools: your e-Commerce platform should be able to integrate with their technology quickly, simply, and without integration fees. If not, watch out! They are probably not an e-Commerce specialist—choose another option.

✅ Offer instant visibility: at all times you should be able to know the status of your operation, the status of your orders, raise tickets, and access inventories, reports, and billing in real time—all autonomously.

✅ Do not impose mandatory contract terms: if you are not satisfied with the service offered by the Fulfillment provider for your e-Commerce, you should be able to end the relationship at any time, without any negative impact on your business.

If your Fulfillment provider does not guarantee the service levels above, it can affect your operation and your brand's reputation. If you run an e-Commerce business and are looking for a strategic partner that offers efficient solutions for your logistics service, Fulfillment specialists like Cubbo, which works with leading brands in the sex toy industry in Mexico and Latin America, can help you scale your operation and customer retention while reducing operational costs.  

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👉 You might also like: Platanomelón and Cubbo: opening the market for sex toys in Mexico

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Certain taboos about sexuality still exist in Latin America; however, the sex toy industry will continue to grow, as will the leading brands in this category. In addition to the important work of educating consumers to keep breaking down prejudices and stereotypes around the topic, they must pay special attention to their logistics service—only then will they earn consumer trust and remain competitive.

Looking to improve your delivery process, boost fulfillment, and increase customer satisfaction? Do not hesitate to contact us. At Cubbo we store, pack, and deliver for you—with the speed, security, and discretion your buyers need, just click here.

Sources:

Statista / Semana.com / Tiendaonlineguru /