Sersana Wellness Ecommerce Logistics | Cubbo

Estimated reading time: 7 Min

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Betzabet Alvarez, ecommerce manager at Sersana, has seen the transformative power of the Sersana Method first-hand: it was a source of hope and encouragement for families, couples and individuals throughout Mexico during the pandemic and is a daily positive force in the lives of many Mexicans who enjoy the classes created by Leticia Román and Ana Jimena, both in virtual format and in the Sersana studios.

But in addition to being an example of a successful sports entrepreneurship, Sersana is also an e-commerce and a wellness brand; an innovative concept that found its logistical ally and operational arm in Cubbo. This is your story!

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Let's start at the beginning. How and where was Sersana born?

Betzabet: Sersana was founded eight years ago, the founders are Leticia Román and Ana Jimena Ramirez, Leti Román comes from New York, is a professional dancer and worked with stars such as Mariah Carey or Ricky Martin among others.

Leticia developed her own form of training. Then he met Ana Jimena and they decided to give private classes with this new method, which had nothing similar in Mexico and they called it SBM: Sersana Body Method.

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What makes Sersana so different?

Betzabet: What is special about it is that previously in Mexico what was seen were aerobics and weight classes. With this method they brought a way of training that combines exercises designed to create a work function very different from what was normally worked with aerobics.

Literally, this method moves muscles you don't even know you have and it hurts places you didn't even know you had. They are truly comprehensive exercises that help you lose weight and at the same time, tone your entire body, because they reach all muscle groups.

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It sounds great. Plus I imagine the classes are very lively?

Betzabet: Mind you, yes because Leti Román has incredible energy and is a person who makes you feel super, super good. And there was such a boom here in Mexico with all the people who wanted private classes, that they reached a point where they could no longer cope and decided to open a studio in Polanco.

And also to the extent that we have seen the support and interest of the public, we have been expanding more class models, more training formats and more specialized routines.

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How many studios do you currently have?

Betzabet: Polanco, Arcos and Pedregal, outside of Mexico City we have studios in Monterrey, Guadalajara and Valle del Bravo, which is the most recent.

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And if I want to take a Sersana class, do I have to go to the studio?

Betzabet: No. In fact, we can boast that when the pandemic started we were one of the first studios to offer online classes. And in fact Sersana was the first studio to give the first online class on Instagram during the pandemic. And then, when it was clear that the pandemic was going to last, we switched to having our coaches teach classes via Zoom.

We liked this so much that we created a platform called Sersana Home, which is what we are currently using. There we upload the videos that our coaches prepare every week. This is ideal for people who do not feel confident coming to take a class at the studio, as they can try it from home.

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I imagine that during the pandemic this was very successful

Betzabet: Lot. In fact, it happened many times that the mother or father was doing the exercise routine on Zoom and the daughter or son would imitate them and it was very fun. People got together to do their Sersana and were motivated. I remember a couple of grandparents who did their session together every day at 10:00 in the morning. It was very nice.

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Read also: MioWifi: Connected to the internet no matter where you are

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But I understand that you also have a traditional ecommerce too?

Betzabet: Of course, when we began to see what was happening with the pandemic and that people needed to take the classes at home, we thought that they were going to need the material to train and that it would also be the closest to what we use in the studio. So that the class experience was as similar to what classes are here.

For example, in the studio we work with a material that is special wooden boxes that are used to develop the exercises. These boxes are called Sersana Box and they have specific specifications and measurements.

We also use weights, weight balls, leggings, etc. So what we started doing was offering that product to clients who were receiving online classes. This way they had materials to be able to train with a greater variety of exercises and at the same time, we could do the classes as we gave them in the studio: working with boxes, with balls, with leggings.

And that was when we started selling the products, that we realized that people loved consuming those products because that way they felt like they were in the class, because they could do it with the same material as if they were here.

There we had to learn how to build an ecommerce, that is, to connect with suppliers, to manage orders, the warehouse and sales. And today you can buy everything in the Sersana ecommerce and set up your house as if you were in the studio.

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And was Sersana Home something you had planned or was it something that was born from the pandemic?

Betzabet: It was really something that we had already planned, but it is true that the pandemic gave us the push to accelerate this and launch it faster. It ended up pushing us to give shape to the idea.

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Overflowing with success

The reason why Sersana reaches Cubbo is the perfect definition of ahappy problem: Their online sales increased so much that it was not possible for them to keep up at the logistics and packaging level.

At that point, Sersana seeks help. A partner that not only helps them level up, but also goes a little further and serves as a guide, advisor and ally in the world of ecommerce, where they were just starting out. They found that partner in Cubbo.

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And how do they get to Cubbo?

Betzabet:When we began to realize that we could no longer cope with the shipments, because there was an enormous amount of shipments and we could not assemble, load and package everything, they contacted us with a person from Cubbo and that person explained to us what Cubbo could provide us.

At that time we had no experience with ecommerce. And it was in the interview with Cubbo when they told us what it was and what they could do for us, that we made the decision to have them as allies, because they were just what we needed.

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And what exactly was it that Cubbo solved for them?

Betzabet: to do the packaging for us, to help us send everything correctly, because many times we were not able to make the packaging as beautiful and as professional as it should be and furthermore, we felt that everything was chaos. With Cubbo that was over: They greatly simplified the entire delivery and inventory part, they took care of the logistics and all the management. And that was a relief.

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And do they only sell in Mexico?

Betzabet: No. Precisely with Cubbo we were able to start selling in Mexico, throughout Mexico, and also in the United States. That was another cool thing about Cubbo.

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Read also: Sofía: she found a solution in fulfillment to get closer to her customers

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Was there anything exceptional that was asked of Cubbo?

Betzabet: Well, notice that at the beginning we knew so little about ecommerce that we didn't even know how to get the barcodes. In Cubbo they talked to me about SKU and I didn't even know what they were talking about. I told them “Hey Marco, I have no idea what a SKU is.” Marco is the person who helps us at Cubbo, and he always answered me: “Don't worry, I'll help you” and he has really relieved us with that until today, when we send him the products without SKU and they assemble them and have them.

Marco also, I have to say, always responds to me instantly. Cubbo has always worked very well for us, I think we only had problems with some sliders a couple of times and they solved it the same day. In addition, we then give all customers a questionnaire to see how the delivery of their orders was, and they always speak highly of Cubbo. So we hope to continue counting on them and with this same quality of service.

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What's coming in the coming months?

Betzabet: From the beginning, the concept of Sersana is to generate a comprehensive method to tone your body. And now we are preparing proteins, probiotics and supplements, everything your body needs so that the Sersana Body Method can help you tone up and transform your life through exercise, nutrition and awareness to establish healthy habits.

This method is designed to work with the body in an intelligent, effective, comprehensive and fun way to avoid injuries. Sersana literally means that it changes your life completely, that you learn to love yourself as you are, but that you have a healthy life exercising and having fun.

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Are you looking for an ally that enhances your delivery process, compliance and customer satisfaction? Do not hesitate to contact us, we are the best fulfillment center for ecommerce in Mexico, Colombia and Brazil, you just have to clickhere.

During 2021 in Cubbo:

Our clients recorded savings of 21% in operating costs

97.1% of the products received were processed and ready to sell within 24 hours.

We had a shipment compliance of 99.7%

We record an order preparation accuracy of 99.9875%, that is, 1 error every 8,000 shipments.

60% of our deliveries in CDMX were made on the same day

We deliver nationwide in 1.3 days promedio