By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
CBDBies Immediate Delivery for Ecommerce | Cubbo
CBDbies is a Mexican wellness brand founded in Tulum in 2018 under The Redheaded Mexican, specializing in products with cannabidiol (CBD) derived from industrial hemp. With more than 25 years of cannabis experience from its founders—Janis White and Jeffrey Daubney—and explosive growth during the pandemic, CBDbies brings smart and safe wellness to all of Mexico from its e-commerce.
Suplementos
+10
Mexico (Tulum)
Operating in the CBD wellness industry in Mexico meant navigating an ingrained social stigma around cannabis, severe restrictions on digital marketing, and the need to constantly educate the consumer about the difference between cannabidiol and THC.
At an operational level, the jump from physical points of sale in Tulum to a national e-commerce required logistics that guaranteed fast deliveries throughout the republic.
Cubbo allowed CBDbies to operate with immediate deliveries nationwide, aligned with the wellness value proposition: well-being that cannot wait. Logistics outsourcing freed the team to focus on consumer education, product quality, and community growth.
- Immediate ecommerce deliveries throughout Mexico
- Successful jump from physical points in Tulum to national digital channel
- Three years of explosive growth with outsourced logistics
- Team focused on education and wellness community
Estimated reading time: 9 Min
CBDbies was born as a brand in Tulum in 2018 under the umbrella of The Redheaded Mexican, a company dedicated to the world ofwell-being andfitness founded by Janis White and Jeffrey Daubney.
Both with extensive experience both in themundo del wellness as in the use of compounds derived from industrial hemp. From there comes the CBD or cannabidiol that gives the brand its name.
In fact, Jeffrie has over 25 years of experience in the cannabis industry and Janis has decades of experience in the world of cannabis.wellness y del fitness. And since they both knew this compound and its benefits, the perfect combination was created for CBDbies to be born.
Since that happy meeting to date, the brand has experienced three years of explosive growth offering a product ofwellness seguro, intelligent and effective for times of pandemic in which at times it seems that it is very, very missing: cannabidiol.CBDbies was born in Tulum in 2018 under the umbrella of The Redheaded Mexican, a company dedicated to the world of wellbeing and fitness, founded by Janis White and Jeffrey Daubney.
Both had extensive experience in the wellness world and in the use of compounds derived from industrial hemp, which is where CBD, or cannabidiol, the compound that gives the brand its name, comes from.
In fact, Jeffrey has more than 25 years of experience in the cannabis industry, while Janis has decades of experience in wellness and fitness. Since they both knew the compound and its benefits well, the perfect combination was created for CBDbies to be born.
Since that happy meeting, the brand has experienced three years of explosive growth, offering a safe, intelligent, and effective wellness product for pandemic times, when it often feels like something is very, very much needed: cannabidiol.
To understand how this brand was built, the challenges it has faced, and how Cubbo became an indispensable partner and ally for CBDbies, we spoke with Gabriela Ruiz Durán, Operations Manager at CBDbies.
Is cannabidiol marijuana?
Frank: Gabriela, let’s address the elephant in the room from the beginning. I imagine you get asked this a thousand times, but is this marijuana?
Gabriela: No, it is not marijuana. We make products with derivatives from industrial hemp, which is where cannabidiol comes from.
It is part of the cannabis family, but it is important to make that distinction so people understand that cannabis is a family of plants. And, like any plant family, it has different varieties. Hemp is one of them.
We compare it to the citrus family. Within citrus fruits, you have oranges, grapefruits, and lemons. They all have different properties and characteristics. They are part of the same family, but they are not all the same.
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Driven by the pandemic
CBDbies was born as an ecommerce business. When it started, it operated exclusively in Tulum, working with hotels and spas, and distributing its products through physical points of sale in the area.
However, the website was not its strongest channel at first. That changed with the Covid pandemic.
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In other words, this is not marijuana. What is commonly known as marijuana is THC, one of the hundreds of cannabinoids that exist. It is the best known and most researched, but it is not the one we use.
The compound we use is CBD, which has no psychoactive effects. It is a natural compound that does not generate addiction and is used to improve quality of life and wellbeing, which is why we identify with the wellness industry.
Frank: And how safe is it to use?
Gabriela: The WHO classifies cannabidiol as a safe compound that does not cause dependence and can be consumed by older adults or children.
However, it is true that most people do not know much about this topic, and there is still a very strong stigma around marijuana that affects the entire cannabis family.
Frank: I imagine selling this product has been quite a challenge, both legally and socially. Can you tell us a little about that?
Gabriela: On the legal side, we have not had any problems because the General Health Law, which is the regulation that applies to us, allows the sale of products made with industrial hemp as long as they contain less than 1% THC.
In that sense, our products contain less than 0.01% THC. We have always operated within the framework of the law, so we have never had any problems on that side.
Now, regarding the social issue you mentioned, as I said, there is still a very strong stigma associated with cannabis.
Educating about cannabidiol
CBDbies mainly sells edibles, balms, and oils with cannabidiol. This has represented one of the brand’s first major challenges: educating people so they understand the difference between cannabidiol and marijuana, while also learning about and trying the benefits this natural compound can offer.
That is the first major barrier CBDbies, which proudly defines itself as the first Mexican brand to offer cannabidiol, has had to overcome. And it is not an easy task.
Frank: I understand that educating the potential buyer is key for you, right?
Gabriela: Yes. It is a product that is still not fully understood.
Since the company was founded, we have dedicated ourselves to researching and gathering as many medical studies, educational resources, and reliable sources of information as possible, so we can share that knowledge with people.
Studies, articles, and user guides created with health professionals, such as psychiatrists who prescribe it, are part of the content we distribute through multiple channels and formats.
The goal is to give people reliable information that helps them make an informed decision.
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Multichannel communication
A multichannel content marketing strategy, including videos, podcasts, articles, memes, and live sessions, is how CBDbies educates the market and helps break the stigma associated with the cannabis industry.
Frank: And what channels do you use?
Gabriela: Instagram is where we get the most traffic. The informative posts we share work very well, and incredibly, so do memes, Gabriela laughs.
We also do live sessions with the medical team to answer the questions people constantly ask, such as whether it is safe, how dosages work, and more.
We also use YouTube, where we publish info-drops, which are short clips taken from the live sessions. And we also have the Wellness Informa podcast and share information on Facebook.
CBDbies and Cubbo: Perfect allies for therelax
CBDbies really took off during the Covid crisis. Before that, the ecommerce side of the business did not have as much traffic. But the quarantines, unbearable and continuous, affected many people emotionally, and anxiety became part of daily life in this particular battle against the virus.
This is where immediate deliveries became a necessity for CBDbies, and where Cubbo came in to offer an efficient and effective solution.
Frank: Tell us a little about how you operate logistically and how you found Cubbo.
Gabriela: We used to handle our own shipments, like any small company. At first from Tulum, and then, when the Mexico City office opened, from Mexico City.
With the pandemic, when our ecommerce began to grow significantly, that was when we found Cubbo. And they arrived right on time.
They came in at a moment when our company was scaling and we really needed those solutions: automation and the ability to stop worrying about logistics.
Because logistics is a huge amount of work. And the great benefit of working with a fulfillment company like Cubbo is that we can focus on developing our business.
That adds a lot of value.
Focused on business
The great benefit Cubbo has brought to CBDbies has been the ability to completely forget about logistics and focus on the business. The entire logistics operation is now in Cubbo’s hands, while CBDbies can control it in real time from any mobile device.
Frank: And how does that work with Cubbo? Is it going well?
Gabriela: Yes. We deliver the product to the distribution center, and Cubbo is in charge of picking and packaging. If we need to personalize the box, add a brochure, or include anything else, they do it for us following our exact instructions, and then they deliver it.
We can also review everything in real time through the Cubbo app, from anywhere in the world. So, from my phone, I can see how my inventory is doing, what is happening with my orders, and any other detail. It is great.
Frank: And what about same-day deliveries? Tell me a little about that, because I understand you were pioneers in this.
Gabriela: Yes. When the pandemic started, we thought, “People are stuck at home. They are going to need CBD.” So we started offering same-day deliveries in Mexico City ourselves, through an express courier.
But it was something we needed Cubbo to solve. Initially, they did not have the same-day delivery option, so we told them: “Everything is great, but a necessary condition for us to work with you is that you implement same-day shipping in the short term.”
It was something we had already proven was in high demand, and it was also an added value we already offered and could not lose.
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Frank: And did Cubbo fulfill that request?
Gabriela: Of course, Gabriela laughs. And very well.
Also, people do not always understand the magnitude of same-day shipping in Mexico City. Do you know how large and complex Mexico City is? There is always something happening.
That is why the logistics required to make a same-day delivery are a huge job and a very big challenge. Delivering from one end of the city to the other is no small task, but with Cubbo, we are doing very well.
100% Mexican CBD and for the world
CBDbies products, and by extension those of The Redheaded Mexican, are 100% made in Mexico. This added value allows them to control both quality and the assembly and packaging processes.
This gives CBDbies capabilities that very few companies have and allows them to look beyond Mexico’s borders with optimism, with the goal of expanding to the rest of the world.
Frank: In the next three to five years, what can we expect from CBDbies?
Gabriela: Interestingly, Janis and Jeffrey were on Shark Tank from Mexico. They brought the brand there to participate, and that gave us a lot of exposure.
Since then, we have had multiple approaches from different marketers who want to take our products to other regions of Latin America, including Colombia, Panama, Costa Rica, and Venezuela.
Our partnership with Cubbo will make things much easier for us because they already operate in Colombia, and it would be the same system we already have here.
Frank: There are other ways you can work together with CBDbies, right?
Gabriela: Absolutely. People who want to get started in the world of cannabidiol often ask me how to begin. I always tell them the best option is to try an already established brand.
That is why CBDbies offers both a distribution arm and a white-label manufacturing arm. We can distribute our products in your store or supermarket, offering wholesale prices, facilities, information, materials, and more.
And what is the advantage? The brand and products are already registered. It is a proven and recognized brand.
If, after testing the concept, you realize there is strong interest in CBD among your customers and you still want to develop your own brand, then welcome. We can help you with that too.
We are happy to work with people who have a strong value proposition, and we believe there is room in the market for everyone. That is why we can manufacture for them. We make the product, deliver it with a white label, and they market it however they want. It is a very simple process.
CBDbies and Cubbo make an ideal alliance to develop a 100% Mexican product that helps people relax and improve their wellbeing, supported by logistics that also free, support, and bring peace of mind to the company using them, allowing it to focus on what truly matters: growing the business.
Are you looking for an ally that improves your delivery process, compliance, and customer satisfaction?
Contact us. Cubbo is a fulfillment center for ecommerce brands in Mexico and Colombia. With solutions like fulfillment in Mexico City, you can take your operation to the next level.
