Burbuxa pricing: plans, credits, and monthly cost

Burbuxa publishes plans starting at US$20 per month, but the initial subscription does not necessarily represent the cost of running your store. The bill depends on the plan, credits consumed, additional packages, and applicable messaging charges.

Its three monthly plans are:

1. Takeoff
2. Orbit
3. Infinity

The main difference lies in how many credits you receive each month and how much you pay when you exceed that balance. A conversation can consume several credits because it includes agent responses, follow-up messages, and, in certain cases, actions involving orders.

That is why, before choosing, you should answer three questions: what do you want to automate, how much usage does that work generate, and what outcome do you need to achieve?

In this article, you will find the published prices, how usage works, examples for estimating a monthly bill, and what to review when comparing Burbuxa with an option such as Cubbo Engage.

Burbuxa’s plans and prices

These are the published monthly rates, reviewed on October 8, 2026. Amounts are expressed in US dollars.

Burbuxa also offers six-month and annual options. Included credits are added month by month; subscribing for a longer term does not mean receiving all the credits for that period at the outset. Confirm the price and conditions for the term you are considering.

1. Takeoff

Takeoff has the lowest entry-level subscription fee. It includes 200 credits and charges US$0.06 for each additional credit.

It can be useful for starting with a limited scope and observing usage before expanding automation. However, 200 credits do not equal 200 customers assisted or 200 complete conversations.

If an exchange requires five Economy responses, it consumes five credits. If those responses use Standard mode, it consumes ten. Follow-ups and any actions carried out may add further usage.

The useful question is how much work you can cover with that balance. A business with few inquiries may keep spending low; one with daily customer service and frequent campaigns may quickly exceed the included credits.

2. Orbit

Orbit costs US100permonth,includes1,600credits,andreducesthepriceofeachadditionalcredittoUS0.04.

The initial fee is higher than Takeoff’s, but it can result in a lower bill as your usage increases. This happens because some of the volume you would pay for as overage on Takeoff is included in Orbit, and additional usage has a lower rate.

You do not need to assume that a more expensive plan will be more economical for your store. You can check by applying the same monthly usage to both plans, as we will see in the examples.

3. Infinity

Infinity costs US200permonth,includes4,000credits,andchargesUS0.03 per additional credit.

It may be relevant to an operation with more responses, campaigns, or order-related actions. The larger included balance allows it to absorb more activity before incurring overages.

Infinity does not mean unlimited usage for US$200. The plan’s name and its availability for different volumes do not eliminate charges for additional credits.

How to interpret the indicative ranges

The pricing page presents Takeoff for up to 3,000 credits per month, Orbit for up to 8,000, and Infinity for any monthly volume. These ranges describe the plans’ commercial positioning; they do not guarantee that each one will produce the lowest bill within that range.

In this article’s calculations, Orbit is cheaper than Takeoff at 2,830 credits, and Infinity is cheaper than Orbit at 6,000. The decision should come from your complete calculation, including any packages you can purchase.

💡 #CubboTip: compare all three plans using the same credit volume. The entry price helps you establish a budget range, but the included balance and additional-credit rate determine how much you will pay as you grow.

What Burbuxa includes beyond the price

Burbuxa is a sales and customer service platform for ecommerce. Its offering connects conversations with product data, availability, orders, and customer history.

It presents integrations with Shopify, VTEX, Tiendanube, and WooCommerce, as well as customer service through channels such as WhatsApp and Instagram. The connection available for your store determines what information it can access and which actions it can perform.

Its advertised features include a shared inbox, CRM, automations, broadcasts, product recommendations, restock notifications, and management of certain exchange, return, or address-change requests.

To understand the value of those features, divide the journey into specific tasks:

• Before the purchase: answering questions, checking availability, and helping the shopper choose a product.
• When the purchase remains incomplete: sending follow-ups and handling the customer’s replies.
• After the order: checking information and managing requests according to the store’s rules.
• For future purchases: segmenting customers, contacting them again, and requesting reviews.

A customer loyalty strategy needs coordination between those stages. If several tools contact the same shopper, define which will handle each message to avoid repeated follow-ups.

The evaluation should also cover approvals and human intervention. Ask what the agent can execute, what requires authorization, and what context your team receives when taking over a conversation.

Do not assume that every feature has the same scope in every configuration. Request a proposal identifying the channels, integrations, and actions included for your store.

How Burbuxa credits are consumed

A credit is a unit of platform usage. It is used to count different activities, so it should not be confused with a WhatsApp message charged by Meta or with a complete conversation.

The published structure distinguishes three main types of usage:

• An AI response uses 1 credit in Economy or 2 in Standard.
• Each template message uses 1 credit, including those sent through automations, broadcasts, and review requests.
• An exchange, a return, or an address change for the entire order before shipment uses 30 credits, after the promised outcome has been verified.

A conversation can consume several credits

Imagine that a shopper receives a reminder and asks about a size, the delivery timeframe, and the payment method. That journey may include a template and several agent responses.

If the shopper receives one template and four Economy responses, those activities total five credits. If the four responses are Standard, they total nine. This is a calculation example, not an average usage figure for Burbuxa customers.

To estimate your operation, you need to know how many responses each exchange typically generates and how they are distributed between the two modes.

Template usage grows with campaigns

A broadcast to 1,000 recipients may represent 1,000 template credits if 1,000 messages of that type are counted. Subsequent agent responses would add the corresponding usage.

Within your ecommerce digital marketing strategy, separate the sending budget from the customer service budget. The campaign may generate conversations that continue after the first message.

Also ask how failed messages, retries, and templates that are not delivered are counted. You should not assume that credit billing criteria are identical to Meta’s.

Order-related actions need their own calculation

Ten completed actions using 30 credits each total 300 credits. That volume may change during a season with more orders, exchanges, or returns.

Confirm whether responses and templates within the journey are counted additionally and which verification triggers the charge for an action. You also need to know what happens if the request is canceled, requires human intervention, or cannot be completed.

💡 #CubboHack: take one week of conversations and classify AI responses, templates, and completed actions. Project each category over a month and add scheduled campaigns separately. This allows you to estimate usage without treating every chat as though it costs the same.

How to estimate your monthly bill using examples

To calculate the cost without packages, use this formula:

Platform cost = subscription + excess credits × additional-credit rate.

Excess credits are those consumed beyond the included balance. If your usage stays within that balance, there is no overage in this calculation.

The following examples use the published monthly plans. They exclude packages, Meta charges, taxes, currency conversion, and any additional services. They are illustrative scenarios, not quotations.

Example 1: usage of 500 credits

With Takeoff, 200 credits are included and 300 are charged at US$0.06:

US20+300×US0.06 = US$38.

Orbit would cost US100andInfinityUS200, because usage falls within the credits included in both.

For this limited scenario, Takeoff produces the lowest platform cost among the three plans. The result would change if you activated more follow-ups or the number of responses increased.

Example 2: usage of 2,830 credits

Suppose the monthly activity is:

• 720 Economy responses: 720 credits.
• 480 Standard responses: 960 credits.
• 700 template messages: 700 credits.
• 15 completed actions at 30 credits each: 450 credits.

Total usage would be 2,830 credits.

With Takeoff, the overage is 2,630 credits:

US20+2,630×US0.06 = US$177.80.

With Orbit, the overage is 1,230 credits:

US100+1,230×US0.04 = US$149.20.

With Infinity, usage fits within the 4,000 included credits:

Platform cost: US$200.

In this scenario, Orbit costs US$28.60 less than Takeoff, even though its initial subscription fee is higher. This shows why choosing solely on the entry-level plan can lead to a higher bill.

Example 3: usage of 6,000 credits

Using the same method, the costs would be:

• Takeoff: US20+5,800×US0.06 = US$368.
• Orbit: US100+4,400×US0.04 = US$276.
• Infinity: US200+2,000×US0.03 = US$260.

Infinity produces the lowest cost among these three calculations. However, you still need to review whether a package changes the comparison and how much of that usage will recur the following month.

Prepare a normal scenario and a seasonal scenario

An estimate based only on the previous month may fall short if you are about to launch a campaign. Preparing your ecommerce business for Hot Sale should also account for purchase questions, reminders, and post-order inquiries.

Build a regular budget and another for the expected peak. Distinguish recurring usage from usage associated with a one-off promotion.

💡 #CubboTip: ask for the proposal to calculate your normal month, a month with twice as many conversations, and your next campaign. Keep the conditions the same when comparing plans and platforms.

Cubbo Engage: what to compare besides price

When evaluating Burbuxa’s cost, it is advisable to include an alternative you can test against the same sales and customer service work. Cubbo Engage is an AI agent for D2C brands that primarily assist customers and sell through WhatsApp. Its AI-powered sales, campaigns, and support offering uses store information to support shoppers before and after an order.

Who Engage may be relevant for

Engage is aimed at growing stores with a steady volume of orders and conversations. It is especially relevant when the founder or ecommerce manager identifies unanswered questions outside business hours, carts without follow-up, or a team that spends much of the day handling repetitive inquiries.

For marketing, the goal may be to handle the responses generated by a campaign. For support, it may be to resolve common inquiries and hand more complex cases over to a person with the history available.

You can purchase it without using Cubbo’s fulfillment service. The scope of catalog access, orders, tracking, and actions is reviewed according to your store’s platform and integrations.

What it does and how it can help evaluate cost

Engage brings together an AI agent, automations, campaigns, and support. It allows you to configure workflows for carts, pending payments, repeat purchases, and reactivation. If a customer replies to a follow-up, the agent continues the conversation.

Smart tags classify signals from the chat and explain why a tag was applied. For the team, this helps identify the types of inquiries it receives and which workflows should be configured.

Attribution distinguishes sales coming from campaigns, recovered carts, and inbound conversations, avoiding double counting across those channels. That visibility can help you connect spending with assisted sales and customer service work.

In a strategy to improve customer retention, what happens after the first purchase also matters: who responds, what information the agent retains, and when another contact is appropriate.

Why you should test it using the same scenario

Imagine a beauty brand that sends a cart reminder. The shopper replies because they do not understand what a kit includes. They then ask how to pay and, days later, request information about their order.

That journey allows you to evaluate customer service during the purchase and after the sale: how many questions are resolved, where a person intervenes, and what information is retained.

The financial comparison needs that context. One platform may have a lower monthly fee and leave more work unresolved; another may cost more and better cover the journey you need. The trial should show what happens in your store.

As a reference for its operation, Cubbo publishes more than 100,000 contacts managed per month, more than 85% of tickets resolved without human intervention, and around 60% of conversations occurring outside business hours. These are aggregate Engage figures; they do not represent a guaranteed result for each store. The resolution percentage refers to tickets, not all conversations.

The billing model should not be confused with how results are measured. Engage’s public page indicates that its proposal depends on conversation and message volume. It does not state that it charges only for resolved conversations or that attempts are free.

Request a quotation detailing the subscription, included usage, messages, overages, and implementation. Then compare the total cost with resolved cases, assisted sales, and the time your team still spends.

If you want to evaluate that journey, request a Cubbo Engage demo using a real incomplete cart, product inquiry, and support case. Bring the same volume you used to calculate Burbuxa’s credits.

Credit packages and when they may be worthwhile

Burbuxa publishes additional packages available from certain plans upward. These are the displayed rates:

A package can reduce the unit price compared with a plan’s overage rate. However, savings depend on how many credits you use and the conditions governing validity and application.

Compare the package with the overage you need

If a store on Orbit needs 4,000 additional credits, paying for them at US0.04wouldcostUS160. The 4,000-credit package costs US150:adifferenceofUS10 for that quantity.

But if it only needs 1,000 additional credits, the calculation changes. The overage would cost US40,andthe1,000-creditpackagealsocostsUS40. Buying the 4,000-credit package would require paying US$150, even though its unit price is lower.

Check what happens to the balance you do not use

Before buying, ask whether package credits expire, roll over, and are used before or after the monthly balance. Also confirm whether they remain available when you change plans.

A 100,000-credit package at US0.02maylookattractivebecauseofitsunitprice,butitrequiresaUS2,000 payment for the package. That purchase needs a usage forecast compatible with its conditions.

A lower price per credit does not automatically mean lower total spending. Compare the cash you pay with the credits you can use during the applicable period.

WhatsApp costs: a separate item from credits

Burbuxa credits measure Burbuxa usage. WhatsApp Business Platform rates apply to Meta’s messaging and have their own rules.

Meta charges for delivered messages according to category and market. It distinguishes marketing, utility, authentication, and service. Service messages within the customer service window carry no Meta charge; exemptions also exist for certain utility messages sent in response to the user.

That is why you should not multiply all your operation’s messages by a single rate. A support response and a promotional template may be treated differently.

In the commercial proposal, confirm:

• Who pays for Meta messaging and from which account.
• Whether there is a separate balance or invoice.
• Which charges are included in the subscription.
• Whether the provider applies any surcharge.
• How your campaigns and follow-ups will be classified.

To reduce abandoned carts, design follow-ups around the shopper’s question and account for both the message sent and the conversation it may generate.

💡 #CubboTip: separate the subscription, platform usage, and WhatsApp messaging in your budget. That breakdown shows which spending grows with responses and which depends on campaigns.

What increases or decreases your monthly bill

The proportion of Economy and Standard responses

The same number of responses can consume more credits if the proportion using Standard increases. However, reducing that usage without evaluating quality may leave more inquiries unresolved.

Test both modes with representative questions and observe when your team needs to intervene. The goal is to find a configuration that combines cost with appropriate customer service.

The number of follow-ups per customer

Spending changes depending on whether you send one message or a sequence of several contacts. Define when the workflow should stop: after a confirmed purchase, a reply requiring attention, or a request to stop receiving messages.

Understanding the causes of cart abandonment helps you design useful follow-ups. If the problem is a failed payment, sending more reminders does not, by itself, fix that obstacle.

Review and repeat-purchase campaigns

Requesting feedback, announcing a restock, and contacting previous customers generate additional activity. Plan those actions into the monthly calculation rather than adding them after choosing a plan.

Using reviews to build trust can be part of the commercial strategy. To budget for it, define when feedback is requested and who will respond if the shopper replies with a problem.

Data quality and configuration

An incomplete catalog or unclear policy can generate more exchanges and escalations. During the trial, identify what information is missing and which rules the agent should use.

The investment also includes your team’s time: configuring, reviewing responses, updating information, and adjusting workflows. That work may exist even if it does not appear as a provider charge.

How to calculate cost per resolved case and assisted sale

In addition to usage, measure what work was completed. Customer service indicators allow you to observe resolution, service times, and the quality of the journey.

For a basic comparison, you can use:

Cost per resolved case = cost for the period ÷ cases resolved according to the agreed criterion.

As a hypothetical example, US150inspendingand500resolvedcasesgivesUS0.30 per case. With the same spending and 250 resolved cases, the result is US$0.60. Keep the same scope of costs and definition of resolution when comparing.

For sales, review assisted orders, attributed revenue, discounts, and margin. A conversion rate needs a clearly defined reference group: eligible conversations, carts whose shoppers were contacted, and store visits are different bases.

Also avoid presenting every attributed sale as incremental revenue. Some of those shoppers might have completed the order without the follow-up. To estimate the additional effect, you need an appropriate comparison, such as a test using comparable groups.

What to review during the seven-day trial

Burbuxa publishes a seven-day trial with the credits from the selected plan. It requires a payment method, and the plan renews automatically if you do not cancel before the trial ends.

Before starting, prepare these journeys:

1. A question about a product and its availability.
2. An incomplete cart whose shopper replies with a question.
3. An inquiry about an existing order.
4. A request requiring approval or human intervention.
5. A sales follow-up that generates a new conversation.

Record credits consumed, response quality, completed tasks, and work that remains with your team. Separate configuration tests from the usage you expect in a typical week.

If you need to evaluate an exchange or return action, confirm the integration’s scope and use an appropriate case for the trial. Do not assume that an informational demonstration is equivalent to completing the process.

When Burbuxa’s pricing may make sense

It may be a fit when you have frequent conversations, need to automate several stages of the journey, and can estimate usage from responses, messages, and actions.

It is also relevant if your store uses a compatible platform and your team can review workflows after activating them. The credit-based model requires monitoring usage and adjusting configuration as demand changes.

The decision requires more careful evaluation if you want completely fixed spending, your volume fluctuates significantly, or you need features whose scope has not been confirmed for your integration.

If you still do not know where purchases stall, first identify why your ecommerce store is not selling. That will help you decide whether the budget should focus on customer service, follow-up, product information, or checkout improvements.

10 questions to bring to the commercial proposal discussion

1. How much would I pay with my usual usage and with my next campaign?
2. Which activities consume credits, and when is the charge recorded?
3. How are responses, templates, and actions counted within the same journey?
4. What happens with failed attempts, retries, and requests that are not completed?
5. Can I control overages or receive alerts about them?
6. Do packages expire, and which balance is consumed first?
7. How is Meta messaging billed?
8. Which channels, integrations, and implementation services does the proposal include?
9. Which conditions apply to changing plans and cancellation?
10. Which reports allow usage, resolution, and sales to be linked?

The list price is the start of the comparison

Burbuxa’s prices start at US$20 per month, but your store’s cost depends on the credits it uses. The examples show that a plan with a higher subscription fee can be more economical as volume increases.

Before purchasing, compare a typical month with a campaign month, review packages, and confirm messaging charges. Then evaluate which inquiries are resolved and which tasks still depend on your team.

If your priority is connecting sales, follow-up, and support through WhatsApp, include Cubbo Engage in the same trial. To review your store’s volume, integrations, and workflows, speak with a specialist and request a demo using your real scenarios.

Frequently Asked Questions (FAQs)

How much does Burbuxa cost per month?

The published monthly plans are Takeoff at US20,OrbitatUS100, and Infinity at US$200. The bill may increase with additional credits and other charges applicable to your configuration.

Does one credit equal one conversation?

No. A conversation can include several responses, templates, and actions. Its usage depends on the activities counted throughout the journey.

Does Infinity include unlimited credits?

No. It includes 4,000 monthly credits and publishes a rate of US$0.03 per additional credit. It also offers additional packages.

Which plan is best for 2,830 credits?

Without packages or additional charges, the calculations give US177.80withTakeoff,US149.20 with Orbit, and US$200 with Infinity. Orbit has the lowest cost in that specific scenario.

Are packages always cheaper than overages?

No. Some have the same price per credit, while others reduce it. Compare the quantity you need, the payment required, and the validity conditions before purchasing.

Does the price include WhatsApp?

Do not assume so. Confirm whether Meta messaging is included, paid from your account, or billed separately. Platform credits and WhatsApp charges are separate items.

Does Burbuxa require a card or payment method for the trial?

Yes. The published trial lasts seven days, requires a payment method, and automatically renews into the selected plan if you do not cancel before it ends.

Does Cubbo Engage work without purchasing fulfillment?

Yes. It can be purchased while keeping your current operation. The scope of catalog access, orders, tracking, and actions is reviewed according to the platform and available integrations.

Does Cubbo Engage charge only for resolved conversations?

Its public page does not establish that model. It indicates that the proposal depends on conversation volume and the messages needed. Request the quotation details and use resolution as an indicator for evaluating results.

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