4 emerging eCommerce trends you should keep in mind
The world of ecommerce is constantly evolving, and it is very important to stay up to date with the latest developments. In this article, we explore the most relevant trends transforming the way we buy and sell online.
Headless commerce
In this model, the "head" or front end of eCommerce is separated from the back end, which handles business logic and order processing.
It revolutionizes shopping because users can now browse and buy through Internet of Things devices, such as speakers or smart devices.
#CubboInsights:
- Unifies all shopping experiences
- Increases flexibility
- Boosts omnichannel capabilities and sales opportunities
Augmented and virtual reality
Augmented reality combines the real world with computer-generated images, sounds, or other stimuli. Virtual reality, on the other hand, is a simulated experience that places the user in an apparently real environment created by a computer using special lenses.
#CubboInsights:
- 71% of users would buy more if a company used augmented reality
- You can increase your conversion rate by up to 17%
Direct to Consumer
It allows companies to adapt quickly to market demands and trends because they can launch new products faster, collect direct customer feedback, and make adjustments based on customer needs and preferences.
#CubboInsights:
- Companies have a higher profit margin by removing intermediary-related costs
- It helps create a close relationship with customers
Live Shopping
This consists of running a live broadcast through a platform or social network so buyers can see products, resolve questions, and build confidence before purchasing.
#CubboInsights:
- Sellers showcase products in real time
- It creates a sense of urgency
- Instant purchases in one click
These trends can only be fully leveraged if your logistics operation supports growth. For example, having a partner specialized in fulfillment in Mexico City allows you to respond quickly to demand generated by strategies such as Live Shopping, ensuring fast delivery and a positive customer experience.
👉 If you want to learn more about how Live Shopping can work for your online business, check out this article.
