By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
Natura Ecommerce Logistics and Fulfillment | Cubbo
Natura is a global cosmetics brand with a strong commitment to sustainability, innovation and personal care, combining direct sales, eCommerce and physical retail in multiple markets.
Belleza
+1000
Brasil (São Paulo) + presencia global
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Natura's operational complexity increased significantly by combining multiple sales channels with high product rotation and very marked demand peaks during campaigns.
The lack of synchronization between inventories and orders made it difficult to maintain operational efficiency, generating friction in preparation and affecting response capacity at key moments.
Cubbo implemented a connected logistics infrastructure that allowed inventory and order management to be centralized across all channels.
This provided greater real-time visibility and more coordinated operations, optimizing order preparation and facilitating more efficient execution during high-demand campaigns.
- +38% in operational efficiency during peak demand
- Greater inventory synchronization between channels
- Reduction of incidents in order preparation
- More consistent and scalable omnichannel operations
Coordinate multiple channels without losing efficiency
Operating in an omnichannel environment involves managing multiple simultaneous flows. For Natura, this meant coordinating eCommerce, retail and other channels without generating imbalances in inventory or preparation.
A more connected operation allowed us to reduce fragmentation and improve coordination between all points of sale.
Prepare for frictionless demand spikes
Campaigns and moments of high demand tested operational capacity. Without a solid foundation, these spikes could create bottlenecks and affect the customer experience.
With a more structured infrastructure, Natura was able to respond with greater agility, maintaining efficiency even at times of highest volume.
Visibility as a basis for better decisions
Having access to real-time information about stock and orders was key to improving operations. This made it possible to anticipate problems and make faster and more accurate decisions.
Visibility ceased to be a limitation and became an operational advantage.
A more consistent operation at scale
As Natura operated in more markets, maintaining consistency became increasingly complex. Process standardization helped reduce variability and improve execution.
This facilitated a more controlled expansion aligned with the brand's standards.
More efficiency at every stage of the process
Optimizing order preparation allowed us to reduce times and minimize errors. The team began to work on a more organized and connected basis.
The result was a more fluid operation, with greater responsiveness and less friction.
A base prepared to continue growing
Beyond the immediate results, the implementation allowed us to build an infrastructure prepared for future growth.
Natura can now scale its operation while maintaining control, relying on more efficient, visible logistics aligned with its omnichannel complexity.
