Hot Sale 2023: Get Ready for the Year's Most Anticipated Online Shopping Event
Do you have everything ready for your company to stand out during one of the strongest seasons in the e-Commerce world? Hot Sale is getting closer and many online stores are joining this season's hottest promotions and discounts event.
In this article you'll find the most relevant information about Hot Sale, such as the dates, Hot Sale 2022 results and metrics, and tips to help your company reach its full potential.
What is Hot Sale?
Hot Sale is an initiative organized by the Asociación Mexicana de Venta Online (AMVO) that seeks to promote e-commerce in Mexico, offering consumers discounts and promotions on a wide variety of products and services, with the goal of increasing sales and online visibility.
When is Hot Sale 2023?
This year, the event will take place from May 29 to June 6, 2023
Hot Sale 2022 Results
Since its launch in 2014, Hot Sale has experienced sustained growth and has consolidated its position as one of the most important events for e-commerce in the country.
Below we share the most relevant results from Hot Sale 2022
- In the 2022 edition, Hot Sale Mexico generated revenue of more than 23.24 billion pesos, representing a 25% increase compared to the previous edition
- More than 560 million unique visitors were recorded on participating online store websites.
- The fashion sector was the most in demand by consumers, followed by electronics, beauty, and personal care
- The average order value during Hot Sale Mexico was 1,600 MXN pesos
4 reasons your business should participate in Hot Sale
1. Greater visibility:
By participating in Hot Sale, your business will be promoted on the official event page and on the organizers' social media, which can generate greater visibility and reach
2. Increased sales:
Many people are looking for deals and promotions online, which can increase the likelihood that they will make purchases on your website. In addition, the special discounts and promotions you offer can encourage customers to buy from your business
3. Customer loyalty:
Hot Sale can be an opportunity to thank your regular customers with special promotions and discounts. This can not only increase the likelihood that they will buy from your website, but also help you retain them as long-term customers
4. Competitiveness:
If your competitors are participating in Hot Sale, you may fall behind if you don't. Participating in the event can help you stay competitive and attract customers who are looking for deals and promotions online.
How to register for this edition of Hot Sale?
It's very simple! Here we explain the step-by-step process to register your business for Hot Sale:
- Go to the official Hot Sale website
- Fill out the form with your personal and company information
- Indicate whether you have AMVO membership
- Select the sponsorship type or whether you need additional space
- Click submit form and you're done! Your company is ready to succeed
5 things you should review before Hot Sale
Keep these recommendations in mind before kicking off this wave of big promotions and discounts that will take your e-Commerce to new heights:
1. Review and optimize your website:
Make sure your company's website is optimized to handle higher traffic from visitors and buyers during the event. It's also important that the site is easy to navigate, loads quickly, and is mobile-friendly
2. Prepare inventory and plan promotions:
It's important to prepare the inventory in advance that will be on sale during Hot Sale. It's also recommended to plan the promotions you'll offer and how they'll be promoted on your website and social media
👉 In this video we share the basics your company needs to stand out
3. Make sure prices are competitive:
During Hot Sale, consumers are looking for attractive discounts and promotions. Make sure the prices you offer are competitive and that the promotions are attractive enough to catch buyers' attention
4. Increase customer support capacity:
There may be a higher number of inquiries and questions from customers. Make sure to increase your customer support capacity so you can respond to inquiries and resolve any issues that may arise
5. Promote the event on social media:
Social media is an excellent tool to promote the event and the promotions your company will offer during Hot Sale. Use social media to inform your followers about promotions, discounts, and how they can make the most of the event
Voilà! Now you're ready for more people to discover your company and make the most of the big sales season. At Cubbo, our mission is for your online store to leave logistics behind and focus on growing its business during seasons like these.
