By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
L’Oréal Ecommerce Logistics with Cubbo | Cubbo
L'Oréal is one of the largest cosmetics companies in the world, with a broad portfolio of brands and a strong presence in retail, eCommerce and global distribution.
Belleza
+80.000
France (Paris) + global presence
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L’Oréal’s global scale means coordinating multiple channels, markets and product launches simultaneously. During campaigns and demand peaks, logistics operations had to respond quickly without losing control or consistency.
Fragmentation between systems and complexity in inventory management made it difficult to anticipate demand and execute accurately at key moments.
Cubbo implemented a connected logistics infrastructure that allowed inventory and order management to be centralized across all channels.
This facilitated greater coordination during campaigns, improving real-time visibility and allowing more agile and consistent execution in different markets.
- Greater operational efficiency in global campaigns
- Better inventory synchronization between channels
- Reduction of incidents in demand peaks
- More controlled and scalable omnichannel operation
Coordinate campaigns on a global scale
Managing launches and campaigns across multiple markets requires an operation capable of responding with precision. Each channel, region, and point of sale adds a new layer of complexity.
A more connected infrastructure allowed L’Oréal to better coordinate these key moments, reducing friction and improving execution.
Anticipate demand
The ability to anticipate demand is key in high-volume campaigns. Without clear visibility, it is difficult to adjust operations in time.
Access to real-time information allowed for better planning and a more agile response to changes in demand.
Synchronize channels without losing control
The coexistence of retail, ecommerce, and other channels requires precise inventory management. Lack of synchronization can create inefficiencies and affect the customer experience.
Centralizing the operation helped align all channels under the same operational logic.
Reduce friction at critical moments
Demand spikes put any logistics infrastructure to the test. Reducing errors and improving execution speed is key to maintaining service quality.
Process optimization allowed L’Oréal to operate more smoothly, even during the highest-pressure moments.
A more consistent global operation
Standardizing processes across different markets helped reduce variability and improve consistency.
This enabled more homogeneous execution, aligned with the brand’s global standards.
A foundation prepared for complexity
Beyond improving efficiency, the goal was to build an infrastructure capable of managing the complexity of a global operation.
L’Oréal now has a stronger foundation that allows it to scale campaigns and operations while maintaining control.
