By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
Luna de Oriente Ecommerce Logistics | Cubbo
Luna de Oriente is a Mexican brand of herbal supplements founded by Dr. Marta Briseño, a nutrition specialist with a master's degree in herbal supplements and Chinese medicine. Their kits, focused on the immune system, anti-aging, cortisol reduction and digestion, combine traditional Chinese medicine with current science, aimed at people over 40 years of age who are looking for a holistic approach to well-being.
Suplementos
+10
Mexico
The accelerated growth of Luna de Oriente generated an operational bottleneck: its own parcel service recorded 30% of orders with incidents – lost, returned or damaged – in a single month, putting customer satisfaction and the reputation of the brand at risk.
Luna de Oriente integrated with Cubbo, connecting its Shopify store in less than 10 minutes. From there, Cubbo's platform made it possible to manage orders autonomously, access real-time performance metrics, activate an effective dispute system, and reduce dependency on support. The result: more control, fewer incidents and a better margin.
- Logistics cost reduced from 16% to 12% of turnover
- 30% of incidents with own parcels eliminated
- Shopify integration completed in less than 10 minutes
- Autonomous order and dispute management with real-time visibility
While Luna de Oriente focuses on reaching new markets and offering a life of balance between body and mind, there was an imbalance between the growth of its sales and the ability to bring its natural products to customers’ doors faster.
Discover how Luna de Oriente regained that balance by centralizing its entire fulfillment process with Cubbo and growing its sales exponentially.
About Eastern Moon
Eastern Moon was founded by Dr. Marta Briseño, a nutrition specialist with a master’s degree in herbal supplements. After realizing that most available alternatives were pharmaceutical, she wanted to take a different path and focus on a more holistic approach.
That is how she began researching Chinese medicine and ancient therapies, merging them with modern medicine to address specific discomforts. All the products they sell go through laboratory testing to ensure they comply with the required regulations.
Currently, Luna de Oriente offers herbal supplement kits focused on the immune system, anti-aging, cortisol reduction for stress, and digestive issues. These products are aimed at people over 40 and can be purchased through the brand’s Web page.
Its challenge
According to Pablo González, Operations Director at Luna de Oriente, the company was growing very quickly, and faster than expected. This created a bottleneck because the person in charge of managing orders also had other responsibilities.
At the time, they worked directly with a parcel company, through which they purchased batches of shipping labels. But after a while, they realized that this solution was no longer viable.
"We bought a batch of guides, but there was a particular month when we had a lot of delivery problems, which were lost, returned, or arrived damaged, but a lot. I think it represented 30% of the orders we sent on that occasion. So, I took on the task of looking for options and someone from sales just sent me to Cubbo."
Solution with Cubbo
Luna de Oriente joined Cubbo by connecting its Shopify online store, a process that took less than 10 minutes. However, the challenge did not end there.
They started working with Cubbo just before Buen Fin, which led to a major increase in sales and caused them to run out of inventory. As a result, customers became concerned about where their orders were.
With the support and management of Cubbo’s Customer Success team, Luna de Oriente quickly noticed an improvement in service.
"We were mostly overwhelmed by the Buen Fin, that we still had to carry many orders from November to December. That's why the poor execution continued," Pablo said.“I said okay, yes you start to notice a change in the first three months, unlike the previous months that I was working.”
Results
“The platform has improved a lot. It is much more dynamic now because we no longer need to contact support for every detail,” Pablo explains. “Now we can manage things without any problem. For specific cases, we still contact support. For example, I did not know there was also a disputes area. Before, if they told you no, then it was no and that was it. But now they told me that I can appeal and ask for it to be reviewed again, and in every case we have appealed, the result has been positive. The truth is, I am very happy with the work. I also told Sebastián that it has reduced costs for us.”
Before working with Cubbo, Luna de Oriente’s logistics costs represented 16% of revenue. Today, that figure is 12%, which means the company is saving money while continuing to grow.
In addition, Cubbo’s technology has made logistics management easier. Pablo can now see, in real time, carrier performance metrics, how many orders are being processed, and how many are being shipped.
“Before, it took a long time and consumed a lot of my schedule. We could spend two, three, or four hours on it, depending on the volume and the waiting times for each carrier. The total amount of time it took was significant. Now, the process and the platform’s response times are much faster.”
Finally, Pablo told us the following:
“Cubbo has helped us grow because we can focus mainly on sales. We know the logistics area is covered by a specialist, so it is easier to relax and keep operating.
I think the only issue has been on our side: we did not fully account for how fast we were growing. Suddenly, it was like, ‘Damn, we are going to run out of inventory,’ and we had to consider shipping times and everything else. But that is more about our internal control.”
If you also want to worry about “happy problems,” such as the growth of your company’s sales, Cubbo can become the ideal fulfillment ally for your ecommerce. Contact us to receive more information.
