By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
By centralizing fulfillment, distribution, and operational visibility in a single infrastructure, Hawkers optimized inventory, reduced delivery times, and gained greater control over its regional expansion.
Champion Ecommerce Logistics and Fulfillment | Cubbo
Champion is a global sportswear brand with a strong heritage in streetwear, combining distribution in physical retail, eCommerce and marketplaces internationally.
Ecommerce/DTC
+1000
Estados Unidos (Carolina del Norte) + presencia global
The combination of channels—retail, eCommerce and marketplaces—generated a complex operation where stock synchronization became critical. Store replenishments did not always arrive on time, affecting product availability at key times.
In addition, the fragmentation of systems made it difficult to have a clear view of inventory, limiting the ability to respond to changes in demand.
Cubbo implemented a connected logistics infrastructure that made it possible to centralize inventory management and coordinate distribution between channels.
This facilitated more agile replenishment in retail and better synchronization with eCommerce, improving operational efficiency and reducing friction in the supply chain.
- –29% in stock replenishment times in retail
- Greater inventory synchronization between channels
- Reduction of stockouts in store
- More efficient and scalable omnichannel operation
Coordinate retail and eCommerce without friction
The coexistence between physical and digital channels requires constant coordination. For Champion, this meant ensuring stock was available where and when it was needed.
A more connected operation made it possible to reduce mismatches and improve consistency between channels.
More agile replenishment in store
Speed in product replacement is key in retail. Delays directly impact sales and customer experience.
Optimizing this flow allowed us to reduce times and ensure greater product availability at key moments.
Visibility as an operational base
Having a clear view of inventory in real time allowed us to make more informed decisions and anticipate demand.
This reduced uncertainty and improved operational planning.
Reduce stockouts
The lack of synchronization between channels can lead to stockouts, even when product is available elsewhere.
Centralizing management made it possible to redistribute more efficiently and minimize these types of incidents.
A more connected omnichannel operation
Integrating all channels into the same infrastructure helped reduce fragmentation and improve coordination.
This facilitated more consistent execution throughout the logistics chain.
Prepared to scale with consistency
Beyond efficiency, the goal was to build a foundation capable of supporting growth without losing control.
Champion can now operate on a larger scale while maintaining consistency, relying on more structured logistics and aligned with its omnichannel model.
