Supply chain

What it is It is the set of activities involved in the production and distribution of a product, from obtaining raw materials to delivery to the end customer. It includes suppliers, manufacturers, distributors, retailers and carriers. The last stage of the. Its exact scope depends on the product, logistics network, and service level defined by each brand. How it works Within fulfillment, it organizes a specific part of the order journey and helps coordinate people, inventory, and processes with greater precision. How Cubbo applies it Cubbo integrates it into a connected operation to reduce friction, maintain traceability, and prepare orders consistently as demand grows.