Sourcing

What it is It is the process of ensuring that the necessary products are available to meet customer demand. It involves managing suppliers, negotiating contracts, and optimizing the supply chain to ensure a constant flow of goods. Its exact scope depends on the product, logistics network, and service level defined by each brand. How it works Within fulfillment, it organizes a specific part of the order journey and helps coordinate people, inventory, and processes with greater precision. How Cubbo applies it Cubbo integrates it into a connected operation to reduce friction, maintain traceability, and prepare orders consistently as demand grows.