Outsourcing

What it is It is the act of outsourcing logistics activities to a third party. In these cases, companies specialized in logistics can handle specific and specialized functions, such as warehousing or transportation, allowing the company to focus on its core. Its exact scope depends on the product, logistics network, and service level defined by each brand. How it works It helps teams organize decisions, measure results, and detect deviations before they affect inventory, service levels, or the customer experience. How Cubbo applies it Cubbo applies it through connected operational data and processes to improve control, resolve incidents, and support scalable ecommerce operations.

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