What it is Outsourcing logistics services to external suppliers, such as 3PL (Third-Party Logistics), allowing companies to focus on their core business while experts handle fulfillment. Its exact scope depends on the product, logistics network, and service level defined by each brand. How it works It helps teams organize decisions, measure results, and detect deviations before they affect inventory, service levels, or the customer experience. How Cubbo applies it Cubbo applies it through connected operational data and processes to improve control, resolve incidents, and support scalable ecommerce operations.
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