Distribution

What it is The phase of logistics that involves the movement of products from the warehouse to the points of sale or end customers, including the selection of channels such as regional distribution centers. Its exact scope depends on the product, logistics network, and service level defined by each brand. How it works Within fulfillment, it organizes a specific part of the order journey and helps coordinate people, inventory, and processes with greater precision. How Cubbo applies it Cubbo integrates it into a connected operation to reduce friction, maintain traceability, and prepare orders consistently as demand grows.