HoliHerb: Bringing Natural Balance Across Mexico
Estimated reading time:7 Min
Rosario Hoppenstedt and Priscilla Soler teamed up to bring women in Mexico - and we hope very soon in the rest of the world - a healthy and natural product whose sole objective is to help them live a full and happy life: HoliHerb.
A supplement created specifically to help women achieve hormonal balance, without having to resort to the synthetic hormones that are so commonly prescribed with birth control pills. The results? Well, in addition to healthier and happier women, the two friends can also feel extremely proud of having helped more than one baby come into the world. A feat that few brands can claim.
But his commitment to bringing this natural compound produced in Mexico to the market had a scalability problem: Rosario managed the packages by hand, one by one. However, one day they discovered Cubbo and now they are considering conquering the global market. This is his story!
Frank: How was HoliHerb born?
Rosario: I have a friend, Priscila, who studied holistic nutrition and was interested in launching a line of food supplements of good quality and at a good price. Then I decided to enter the project, she was in charge of sales and development and I was in charge of the operational area and administration of the company.
Frank: Were they born in the middle of the Covid crisis?
Rosario:Yes. In the middle of the crisis.
Frank: What exactly is HoliHerb?
Rosario: It is a natural nutritional supplement for women's hormonal balance. Right now most of the solutions for women's hormonal problems happen because a doctor starts giving them birth control pills, which are synthetic hormones. This does not solve the problem of women's hormonal imbalance. It's like a band-aid. That is why we decided to opt for a solution that addresses the problem from the root. This is what we do with Holiherb, we seek to help women balance their hormones naturally without putting on the patch or band-aid of synthetic hormones.
The idea is that your body is capable of creating the indicated hormones in the indicated quantities, and this in turn provides many benefits because it helps improve fertility, stabilizes hormonal imbalances and improves the symptoms that are a consequence of these, solves the problem of insulin resistance, etc. It is helping your body to work naturally and optimally.
Read also: Bioflora, champions of probiotics in Mexico
Frank: Is this product entirely natural?
Rosario:Yes. The active ingredient is an ingredient found in fruits and vegetables, Myo-Inositol. But in quantities like the ones we use, it has functions that are more therapeutic.
Frank: Were you guys born as ecommerce?
Rosario:Everything has been online. We have about five distributors in the country, and they are the only physical stores. But for the rest, everything is through ecommerce
We started pre-sales on ecommerce in February 2020 and in March 2020 we were already operating. From the beginning we started distributing throughout Mexico.
Frank: I see that in the packs that they include in the store, they also offer other accessories
Rosario:Yes, correct. We have other products to complement the supplement that are not manufactured by us, but with which we have partnered and that help complete the treatments. Especially vitamin D and probiotics.
Frank: Did you have to educate people a lot, was it difficult for them to enter the Mexican market?
Rosario:My friend Priscilla is an influencer on Instagram on nutrition topics and with her account @gastrawnomicaWe have been able to communicate to the Mexican market what Holiherb is and what we want it to be.
It hasn't been very difficult to find a market because we were already immersed in the community of people who are interested in this topic and this product. It is true that once we launched, we had to dedicate ourselves to getting more followers, promoting word of mouth, and maintaining and improving the quality of the product. And well, on the Holiherb page we have a section where we show the product, the components and benefits, etc.
Frank: What platform do you have the ecommerce built on?
Rosario:We have the store built in Woocommerce.
Frank: And do you sell on the marketplace too?
Rosario:Yes. We sell at Amazon.
Frank: Do you dare to tell us a testimony or a story from a client who has changed her life with HoliHerb?
Rosario: Wow we have a thousand testimonies. Above all, the most beautiful ones are from women who have been looking for a pregnancy for years and couldn't, and after a few months taking HoliHerb they were able to achieve a pregnancy. That is why this year we began to register the births of babies “HoliHerb” and it is very satisfactory.
Climbing to succeed with the help of Cubbo
One of the big problems common to any successful venture is scalability. This is what separates, in many cases, a good business idea from a good business. Because, what good is having a super product if you are not able to sell more than ten units a day? Scaling, being able to sell massively, is key to the survival of any online business.
Cubbo entered the play with HoliHerb precisely to solve this problem. And it was Rosario, who hand-packed each of the brand's orders, who opted for a professional solution that would allow them to grow with quality and allow them to dedicate their time to things that were truly profitable for HoliHerb.
Frank: When do you find Cubbo?
Rosario:We had been operating for approximately six months and a friend of mine who sold children's toys told me that she had used Cubbo to solve all her deliveries and it seemed incredible to me because it was just what she was looking for.
At the beginning, when we launched, I was the one who physically had to make each box, each shipping guide, keep track of the packages and confirm their arrival. This took too much time and required my presence in Mexico City on an ongoing basis. I couldn't leave Mexico City for many days because then the orders didn't go out, anyway.
When I found out aboutCubbo, I spoke with Sofía and I joined them as a client, the truth is that it has been super good.
Frank: Was there anything they asked of Cubbo that was an obligatory condition to be able to work with them?
Rosario:More than anything, good service. For us, order tracking, timely response to the customer, punctuality with deliveries, adequate storage and shipping speed are very important.
Frank: What technical problem did you have launching the ecommerce?
Rosario:At first we had a company that we used for payments but it was very problematic, We had a lot of sales when we started and this company blocked our account. That's why we had to choose PayPal as an emergency and we stayed with them. Payments were a problem at first.
Frank: Cubbo was your first experience with a logistics operator?
Rosario:Yes. Before I made the shipments. The truth is that it does free up my time and allows me to focus on the problems that the company has and on being able to develop the strategy so that it grows. That's worth a lot and that's why I think it was an excellent transition to move logistics toCubbo.
Frank: Cubbo does the complete fulfillment for you, right?
Rosario: Yes. It does all the fulfillment for us.
Read also: Nuda Est, great experiences through logistics and unboxing
Frank: For the next five years, what plans does HoliHerb have?
Rosario: We really want to sell in other countries. That is our goal this year. And it is a little complicated because since it is a food supplement issue, each country has to give health approval and it is complex. But we are in that process.
Frank: What advice would you give to an entrepreneur who wants to start creating a ecommerce in Mexico?
Rosario:I would tell him that he has to dare to do it. Because if you wait for everything to be perfect, you will never be able to do it. When we launched we had a thousand details, the photos of the products for example, were not as we wanted. But we decided to take the plunge, because if you don't you will never go on the market. I would tell them to take the plunge, see the reality of the market, and then correct and learn.
Are you looking for an ally that enhances your delivery process, compliance and customer satisfaction? Do not hesitate to contact us, we are the bestfulfillmentcenter for ecommerce in Mexico, Colombia and Brazil, you just have to clickhere.
During 2021 in Cubbo:
* Nuestros clientes registraron 21% savings in operating costs
* 97.1% of the products received were processed and ready to sellin 24 hours.
* Tuvimos un 99.7% shipping compliance
* We register aprecision in order preparationof 99.9875%, that is, 1 error every 8,000 shipments.
* 60% of our deliveries in CDMX were madethe same day
* Realizamos nationwide deliveries in 1.3 dayspromedio
