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Different trends in ecommerce are happening worldwide: Augmented reality, live streaming, voice searches Have you heard of them? Learn about these and other initiatives that are expected to be presented with greater force in the electronic commerce during 2022.
The last two years have represented important changes for online sales, making new ones emerge Trends and ways to adapt to the speed and demands of this market. Many of the sectors that were lagging behind in the field of ecommerce they had to accelerate their digital transformation and innovate to satisfy increasingly virtual users.
Without a doubt, 2022 will require online stores continue in this accelerated process of evolution, seeking to adapt to the needs of the buyer and boost their growth in the ecommerce. What trends in e-commerce should you consider so as not to lose ground against the competition? We'll look at it next.
Ecommerce Trend No. 1: Augmented reality
One of the main objectives of online sales is customer retention, where a good shopping experience plays a decisive role. On the basis of this, there are several recruitment and loyalty options that are implemented in the world of ecommerce seeking to improve customer interaction with the brand, one of them, the Augmented reality, a Tendency which is getting stronger every day.
Do you remember the famous Pokémon game (a success in downloads), where through your cell phone you could see these unique “pets” in your own space and capture them in a Pokébola? This is a perfect example of Augmented reality, a fusion of the digital with the physical to provide totally different, realistic and dynamic user experiences.
La Augmented reality not only is it found in video games, its impact has extended to different scenarios, including the ecommerce, where it has become a trend that will increasingly have an impact on sales strategies, allowing the digital user to know and relate to the product in a totally different way, through more positive communication and connection.
The impact of the Augmented reality can be so beneficial to the electronic commerce, which according to projections made by the Spanish company Artyco, its use could increase sales of ecommerce that they adopt this type of technology. Are you still hesitant to join this Tendency?
Let's look at the following example from Amazon, where through Augmented reality they allow the customer not only to know the product they are looking for for their home in a way that is closer to the face-to-face one, but also to discover what it would actually look like inside their home, contemplate themes of spaces and measures, combination of colors, style, etc.
Never before! buy online it had been so much fun! Can you imagine implementing this type of service so that your customers know the products of your ecommerce? What if you allow them to measure the glasses, accessories or t-shirts that you sell in your online store? All in a virtual way! Would you like it? Surely your customers will appreciate it too.
Also read: Ecommerce: Sales Trends, Data and Drivers
Some figures on this trend
* “An estimated 100 million people used Augmented reality to buy online during 2020” (multinational Gartner).
* “It is projected that the market for the Augmented reality will reach 198 billion dollars by 2025” (Wildbytes Innovation Agency).
* “35% of users would buy more online if they could find a virtual solution to test the product” (multinational Gartner).
Users are now more open to buying a product when they have been able to experiment with it, learn more about its uses and characteristics, something that allows Augmented reality, which also has a direct impact on the reduction of exchanges and returns, due to the customer's greater awareness of the product at the time of purchase.
Remember that it's not just about selling, it's about creating unique and satisfying experiences to increase the chances of the customer buying, buying from you again and, in addition, referring to you positively; innovation, changes and being at the forefront of New trends they will always be good allies to achieve this goal and can make a difference in the face of the competition.
Ecommerce Trend No. 2: Live Streaming
Las Live sales, also known as Live streaming, have been growing exponentially in the ecommerce, especially in Asia, also heading to other parts of the world where they already have a presence.
For the first year of its launch in China in 2019, the Live sales exceeded $54 billion euros in that country, equivalent to 9% of its total sales of electronic commerce. Without a doubt, this Tendency will continue to consolidate in the coming years, not only in the Asian country but throughout the world.
What makes this trend special?
El Live streaming is a powerful sales tool, where online stores they demonstrate their products, report their features, answer questions about them, replicate testimonials from other customers and allow purchases through a link. All live!
In addition to familiarizing users with brands, the Live streaming allows us to generate rapprochement and trust towards ecommerce, taking advantage of the time spent by users on the internet to generate a back-and-forth interaction between retailers and their potential customers; an entire experiential marketing strategy that connects online stores with their audiences, through the value that this sales initiative represents.
If we consider that, according to studies carried out by We Are Social and Hootsuite during 2021, “the average internet user spends 6 hours and 54 minutes daily connected to the network”, we can say that the Live streaming it's a winning trend and an excellent opportunity to get closer to potential customers, through a different shopping experience. Have you considered it for your ecommerce?
Ecommerce Trend No. 3: Evolution in Deliveries
As it has evolved the ecommerce, they had to do it too delivery services, seeking to respond to buyers who not only want to receive their product, but who seek to do so in perfect condition and in the shortest possible time.
Faced with this scenario, the efforts and innovation being implemented by delivery service providers to meet these needs are increasing every day, as evidenced by the centers of Fulfillment, Who provide to the ecommerce: technology, ever faster and more efficient warehousing, order fulfillment, customer service and delivery times to ensure an excellent shopping experience for the end customer.
Every day there will be more and better solutions we will find in the logistics field, an area, without a doubt, of great importance for the growth of electronic commerce in the world. One of them, which is projected as a Logistic trend For the next few years, it's drone delivery. Have you ever imagined shipping your products using these equipment?
These devices began to appear on the logistics scene thanks to companies from ecommerce such as FedEx, Alibaba and Amazon, the latter, transformed its service by offering drone deliveries in 30 minutes.
The use of these elements is beginning to be implemented in countries such as Spain and the United States, where several companies are using these new technologies seeking to improve their logistics performance, save time and money, however, it is not a simple issue, especially in Latin America, where factors such as insecurity and the regulatory framework become a barrier to these magnificent developments.
We'll have to wait how this one develops Tendency which promises to be much more cost-effective, economical, agile and practical than motor vehicles.
Logistics is a field with multiple innovation options; experiences developed in other parts of the world show us that increasingly, what we considered impossible a few years ago, such as Same day deliveries, are now a reality in Latin America and the world.
Also read: What is 3PL? Find out why it's the best ally for you ecommerce. 5 key points
Ecommerce Trend No. 4: Voice Searches
Google is the most important search engine in the world, 7 out of 10 people use it to find information, and typing words or terms related to what we want to consult is the most common form of search.
However, for some time now, we began to hear about voice searches, a Tendency that Google and other platforms have been taking over, predicting their higher positioning over the next few years, thanks to their agility, speed and less effort than typing.
According to Google, 27% of Internet users currently use voice searches, many of which are related to online shopping. With this mechanism, it is enough for the user to issue a request or spoken question to receive a suggestion for the most popular product. How easy is it to join this Tendency From the ecommerce?
To appear in these searches, online stores must take care of their SEO, considering enriching their content with product information, presented in an organized and identifiable way for Google.
In this regard, Google provides the following tips for optimizing content
- “Answer the user's basic questions, which are: What, Who, Where And why”.
- “Use natural language. Informal conversation is valued more highly in voice searches than literary style. In addition, sentences written with a complete structure and without missing prepositions are valuable.”
- “Create texts under 30 words; this applies to texts aimed at answering specific questions”.
Voice-assisted shopping is a Tendency In growth that should be considered ecommerce who want to continue positioning themselves in Google, their approach must be present in customer attraction strategies for next year.
Ecommerce Trend No. 5: Low Code Platforms
Have you ever wondered what percentage of the world's population can code? Only 0.5% know how to do it, and the remaining 99.5% do not have the knowledge to create web pages and apps based on code (according to studies by IDC, a global market intelligence firm).
Building on the above and seeking to open the doors of innovation and digital transformation to millions of users, low code and no code platforms that allow the construction of applications and online stores in an agile and simple way, without programming knowledge, they have become a trend in ecommerce.
These types of platforms have graphic interfaces that the user can modify intuitively, implementing functionalities and features quickly, making it possible, in a short time and with less economic resources, to launch applications and online stores fully functional.
Muchos ecommerce, especially those of entrepreneurs and small businesses, do not have an internal team of developers that allows them to execute their digital projects, this is where these platforms become an ally to carry out their developments, with quality code and guaranteed security standards.
La Low code trend will continue to position itself strongly, it is projected that by 2025 it will grow by 75% (according to data from the Marketing4Ecommerce portal), where, without a doubt, the ecommerce will be one of its main users.
Why the low code - no code is a trend in e-commerce
In short:
* Facilitates the construction of online stores without technical knowledge or programming equipment.
* It is an affordable and easy to purchase alternative.
* It allows integrations with other applications, allowing, in a simple way, to add functionalities and make the ecommerce.
* Reduces store development and launch times
* Provides high standards of safety and quality.
Also read: Shopify Why choose it as your platform for ecommerce?
We hope that this interesting tour of the ecommerce trends has been to your liking, and, above all, very useful for planning your sales and growth strategies for the coming year.
Being at the forefront and evolving as the sector does, must be an objective in your ecommerce, where one of the key points is the optimization of your delivery service. If you are looking for an ally to help you manage your inventory, improve your shipping process, enhance your compliance and customer satisfaction, don't hesitate to contact us, we are the best fulfillment center for ecommerce in Mexico and Colombia, you just have to click Here.
Sources of Information
ContentBlack / Pymesworld / Bigeyeagency / Marketing4Ecommerce / Reverse blogging / Marketing4Ecommerce / Answerstoall / BlogDuda / Artyco / Ionos / Blogsaleslayer / Forbes / Iproup / Marketing4Ecommerce / Forbes / Rockcontent / SellemprendeSME / SellemprendeSME / Marketing4eCommerce / Neetwork / Megaricos
