La conversion rate (CR) is a Metric used in marketing for Measure the percentage of people who Complete an action in relation to the total number of people who have had the opportunity to do it.
This action may vary depending on specific marketing objectives, such as making a purchase, subscribing to an email list, downloading a file, filling out a form, and more.
In this article we will share with you 4 #CubboTips to increase the conversion rate of your eCommerce in order to achieve your objectives and propose effective strategies.
Conversion rate formula
Improving the conversion rate is one of the most important objectives for marketers, since by obtaining the data you can implement different strategies and tactics to optimize it, for example, you can improve the design and usability of the website, provide relevant and persuasive content, simplify the purchase or registration process, and other approaches.
The conversion rate is calculated by dividing the total number of conversions obtained by the total number of visitors or users, and multiplying the result by 100 to obtain the percentage.
The formula is as follows:
For example, if a website received 5,000 visitors in a month and 900 orders were registered during that same period, the conversion rate would be 18%:
(900 orders/5,000 visitors) x 100 = 18% conversion rate
A conversion rate Highest It indicates that a higher percentage of visitors become customers or perform the desired action, which is generally considered positive.
5 Techniques to Increase Your Conversion Rate
Optimize your website:
Optimizing your website is essential to improve the user experience and increase the visibility of your ecommerce in the main search engines.
Here are 3 tips to help you reduce your bounce rate and improve conversion:
- Charging speed: Slow load times can cause Visitors leave your website. Optimize your site's performance reducing the size from the images, minimizing the HTML code, JavaScript and CSS, using a reliable server and taking advantage of the Cache From the browser
- User Experience: Design your website in a way that is easy to navigate by using a clear and organized navigation structure, it includes internal links to help visitors find relevant content, on the other hand, check that your website is optimized for mobile devices because it's crucial that your site looks and works well on different devices and screen sizes
- Keyword Optimization (SEO): Investigate the keywords relevant to your business and use them strategically in titles, descriptions, headings and internal links. This will help improve the visibility and positioning of your site in search engines and attract visitors interested in your offer
🤐 Top Secret: This article about SEO It can help you, use it wisely
Be creative in your CTAs
Use concise and engaging calls to action to make them stand out on your website. You need to be as creative as possible in order to turn your prospects into customers.
We share you The Practices What you should take into account to improve your CTA:
- Customization: Use the information you have about your users to customize your CTAs. For example, you can adapt the text of the CTA according to the sales funnel stage Where the user is or according to their interests and previous behavior on your website
- Try different variants: Perform A/B tests to test different variants and Evaluate which one performs better. Experiment with different colors, sizes, text styles, and locations to find the most effective combination for your audience
- Strategic location: Place your CTAs in strategic places on your website where they are easily visible and accessible to users. Some effective locations include headers, sidebars, at the end of articles or at the focal point of a page
Share your success stories
Show testimonials, reviews and success stories from satisfied customers for Build trust in your brand and products, this will allow you to increase credibility and persuade visitors to become customers
We recommend these #CubboTips to succeed:
- Select your success stories: These testimonials can provide a additional social validation and build trust in your product or service. Ask permission to your customers to use their testimonials and, if possible, include their names and companies for greater credibility
- Tangible data and results: It provides data and measurable results in your success stories. Mention specific numbers, such as improvement rates, increased revenues, reduced costs, and others. This will help support the benefits you promote And to show the real value What your product or service offers
- Take into account the structure: You should make it easier to read and understand the customer's story. Use clear titles and captions for each section, Highlight the key points and uses bullet points or short paragraphs to improve readability
👉 In this article we share with you the Grisi's success story
Retargeting:
Use retargeting strategies to Reach users who have shown interest in your website but they haven't converted.
By showing relevant ads to these users on other websites, you can remind them of your offer and increase the likelihood of conversion. Take into account the following:
- Segment your audience: Divide it into segments smaller and more specific depending on your behavior and characteristics, this will allow you to send more relevant and personalized ads to increase the chances of converting
- Configure a conversion pixel: Don't show retargeting ads to users who have already made the desired conversion. Setting up conversion pixels on your website will help you: identify users who have already completed an action and will exclude them from your campaigns
- Take into account the frequency: Find a balance and set a frequency limit for Avoid saturating to your audience
Checkout
The final key is in the configuring your shopping cart because by offering greater visibility you can increase conversion by +5%, putting these #CubboHacks to the test:
- Time of delivery: It has been verified that 60.7% of users make the purchase if the approximate delivery date appears at the checkout
- Free shipping: 28% of customers abandon the cart due to high shipping costs, at Cubbo we can help you offer free shipping with better costs
- Simplify shipping options: Share with your customer a shipping option that meets the delivery times and SLAs of your business. On our platform, we automatically choose the best shipping option and manage the order in less than 24 hours so that the product arrives the same day or the next day
If you want to know more information about what type of strategies your company needs, we recommend this article on 3 main reasons why your eCommerce doesn't sell
