If your SME hit the limit this season of high demand, it means that your logistics strategy is failing. Find out why and how to solve it.
Campaigns such as the Hot Sale are a litmus test for SME logistics, since when the rain of orders begins, the operation faces a new pace that puts pressure on the internal team, especially if working on a fragile fulfillment model.
In that case, the joy of seeing sales skyrocket quickly becomes a mix of stress and uncertainty in the face of the possibility that orders cannot be managed on time, nor with the quality that the customer deserves. From that moment on, the only concern is to attend to bombings and understand that such a situation should not be repeated.
Did something similar happen to your SME? Do you want to take the necessary precautions to avoid a mishap of that magnitude? In addition to pointing out the main problems that arise during seasons of high demand, our blog will provide proposals that will help you overcome each challenge successfully.
Indicators that your logistics can improve
If at the end of an intense campaign you feel relieved that “everything was done as it could”, you should stop and think that it's not enough just to have delivered the orders; it also matters how that result was achieved and what were the misfortunes that occurred.
Perhaps the staff had to deal with last-minute changes, longer response times or failures that were not common before, things that, although they seem minor, are warnings that something is not flowing. What to do? The first step is to detect what is happening; from that, steps can be taken to correct it.
Because they are red lights that hinder the pace of work, but do not interrupt it, solving them is not a priority until they escalate and cause a crisis that is difficult to contain. The good news is that right now you can anticipate your next sales peak.
Is it necessary to hire more people and invest in wineries?
No, it's not necessary. Logistics problems are not solved by adding more people, space or budget. Yes, in certain cases it works, but in most SMEs what is missing is clarity in the processes; therefore, you should focus on redesigning what already exists.
This is how you can achieve it:
- Review how information is processed: It is somewhat wrong that each area works with its own data, or that there is no centralized view of the inventory. Something as simple as synchronizing the products sold with those available can reduce delivery errors by up to half.
- Automate: Mind you, the idea is to free your team from repetitive tasks, such as order confirmations and status updates, not to replace it. It's more valuable that they spend their time on activities that do require their judgment.
- Evaluate the sequence of the tasks: There are operations that, with a well-worked restructuring, gain efficiency; remember that, in logistics, order does alter the result.
Related: Hot Sale: Build loyalty with your fulfillment, not just with discounts
What tools do work?
Since we are talking about technology, it is worth emphasizing its relevance within fulfillment. Small and medium-sized companies believe that they must plan an investment to access tools of this nature, but currently that is no longer necessary.
By working closely with a logistics partner, online stores have the opportunity to enrich their procedures with order management systems that show in real time what was sold, what is ready to pack and what remains to be supplied, as well as solutions with which it is possible to automatically label packages or generate guides.
Technology is a plus that impacts the daily work of a business, and even the customer experience, because when you know how many packages are in transit, how many have already been delivered and how many are at risk, the overall efficiency is remarkable.
Actually, The list of services offered by a fulfillment provider It is large and worth getting to know before thinking about a resounding “this is not for me”. The path of entrepreneurship is more profitable if you collaborate with companies that understand how the world of eCommerce moves.
So is outsourcing logistics a good option?
Yes, it's a great alternative, as long as you choose an eCommerce logistics service with a solid reputation that is backed by testimonials from brands that have tried their solutions and is committed to the needs of your SME.
Contrary to popular belief, outsourcing fulfillment (or a part of it) does not mean giving up control or “getting rid of the problem”; rather, it is trusting certain parts of the logistics process in order to ensure that customers have a good experience and there are fewer and fewer incidents.
In any case, if you feel undecided about what to do, take the following steps that will allow you to make an express diagnosis of your online store, and determine if a partner is the answer to the challenges you face in periods of high demand.
What makes you request an external service? : Ask yourself what aspect of your SME worries you: storage, shipping errors, post-sales monitoring... What are you leaving aside due to lack of time? With that clarity, it will be easier to define the type of ally you need.
Research the services: Although the purpose of all partners is not to lose visibility of the key elements of logistics and to keep delivery times stable, consult in detail what value they will bring to your SME. Learn about their success stories, so you'll know their scope and potential.
Don't worry about control: A good provider will let you continue making decisions, but based on data so that nothing is left out of your place, especially at the most critical moments.
What makes Cubbo different?
Cubbo has stood out for optimizing the logistics of eCommerce that want to boost their fulfillment, either to prevent a collapse in peak sales or because their number of complaints and returns has reached an unsustainable figure. There are several reasons; however, Their services cover a wide list of needs.
Thanks to its technology, you can streamline your business through inventory management in real time, the automation of picking and packing processes, as well as order tracking; even, integration with several sales channels such as Shopify, Mercado Libre and Amazon.
As a plus, Cubbo's fulfillment centers have been strategically located with the objective of delivering at record speed: same day for Mexico City and an average of 1.3 days nationwide. They will take care of warehousing, packaging and shipping so that they are not a concern in a season of high demand.
This means that you don't need to rent warehouses, hire temporary staff or stay up early in the morning assembling boxes, at all times, you'll have peace of mind knowing that your orders will arrive well and on time, even if you're selling twice as much.
In addition, if visibility is an issue that gives you a headache, with Cubbo you can see the entire journey of the order: from the moment it enters until it is delivered. And if there is a problem, their support team will accompany you in whatever you need, so that you get answers right when you ask for them.
The Hot Sale 2026 Awaits You
And you can start taking steps to give greater strength to the experience that your brand wants to deliver. You've already managed to sell more, very good! Now it's your turn to do it without your operation getting out of control, do you dare to change your logistics? Contact us and we'll help you do it.
