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Estimated reading time: 6 Min
Fulfillment and E-commerce two concepts that some time ago began to sound strongly in the world of electronic commerce, where market categories such as sex toys have found in this duo an important engine of growth.
El E-commerce represents a world of opportunities for the different productive sectors, it is so diverse and dynamic that we could say that any industry can offer its products or services in this sales channel, however, only the most efficient, with the best delivery services, quality and customer service, will stand out.
Fulfillment, E-commerce and Sex Toys
Today we will talk about an industry that has been growing potentially in recent years in Latin America and the world: sex toys, a market where, in Mexico alone, its inhabitants spend nearly 80 million pesos a year buying these products.
The use of sex toys It is increasing worldwide, according to Statista projections, sales of these elements in the world will reach 52.7 billion dollars by 2026, being the Fulfillment an essential component for E-commerce in this growth, we'll see why later.
Los E-commerce for sex toys have favored the growth of this industry, facilitating the buying process from the comfort of home and contributing to the overthrow of taboos on the purchase and use of these products.
Thanks to the privacy and variety of categories that users can find in these online stores, the number of customers for this industry is increasing every day.
Other facts about the sex toy trade:
* The industry of sex toys was one of the most favored with the pandemic issue, the lockdown boosted the purchase of these products online.
* During 2020, they were purchased 35.6 million sex toys with technology incorporated around the world; the sextech industry will continue to grow (Juniper Research).
* The Asian territory ranks as the main buyer of sex toys digital in the world. As for Latin America, it is projected that by 2025, it will record sales of more than 6 million sexual products with an internet connection.
Sex toys and fulfillment Why choose a good supplier?
In everything E-commerce, the topic Logistic It is one of the most important business variables, the expectations of online shoppers are increasingly demanding and their buying preferences will lean towards the one who offers them the best service and delivery differentials.
In addition to receiving, storing, sorting, packaging, delivering orders, customer service and managing exchanges and returns, Fulfillment that work with E-commerce for sex toys, they also have another responsibility: the customer privacy care, seeking to ensure that the entire process is carried out with the greatest discretion, variables that are not present in other sectors.
Receiving delivery of a television is not the same as receiving a vibrator. The majority of buyers of sex toys, prefer to keep their purchase in total reserve and this is where the supplier of Fulfillment must be fully capable of satisfying this need, doing so quickly and with all the guarantees, so that the customer does not feel fear or shame when receiving the product.
According to AMVO studies, 38% of online shoppers will never buy products again with a company they had a bad delivery experience with, if you don't want to lose customers, be sure to look for a logistical ally with which you can grow in the long term.
To choose the best Fulfillment provider, take into account the following differentials that it must offer to your E-commerce:
Discreet shipping:
In the erotic market, care for privacy is essential and is a characteristic that customers are looking for in E-commerce for sex toys, where in addition to general criteria such as security, free shipping and fast delivery, the issue of discretion plays a decisive role. No buyer will want their neighbors or family members to identify what the purchased product is!
El E-commerce prevents people from having to travel to a physical point to acquire the sex toy, giving them greater comfort and freedom to buy online, at the time of enlistment, labeling, contact with the buyer and delivery of the product, the Fulfillment must ensure that, from start to finish, the process is carried out with complete security and discretion.
Possibility to choose the place of delivery:
Highlighting the previous point again, the office or the home, in many cases, are not usually the most suitable places to receive orders for a E-commerce for sex toys, even if the packaging does not reveal its contents, anyone could open them, which would create an uncomfortable situation for the buyer.
⚡ #CubboHack the Fulfillment must offer the possibility of picking up the product at delivery locations other than the customer, so that the customer can pick them up privately, when he so wishes.
👉 Also read: Smart lockers, new logistics solutions for ecommerce
Order Tracking:
This point is part of the shopping experience that E-commerce they offer their customers, where, allow the buyer to know the status of their order in real time, to know when it will arrive and to take steps to prevent their privacy from being affected, has a highly positive impact on the consumer's perception of service.
Other features that your logistics provider:
✅ To be E-commerce specialist: these are known as Fulfillment: your core business must be the electronic commerce no traditional retail, otherwise, it will not be the most suitable for efficiently managing your operation
✅ Have competitive rates: If you have a E-commerce you must ask yourself how much does the operation cost per month? Make comparisons and choose the most efficient option. If your provider is a Fulfillment specialist, it will surely be able to provide you with much more competitive rates, generating operational savings
✅ Do not impose fixed fees: your monthly expense must be proportional to the level of your operation and sales
✅ Easy integration and use of tools: your platform of E-commerce must be able to integrate with your technology, in an agile, simple way and without integration fees, if not, be careful! Surely it's not a E-commerce specialist, choose another option
✅ Provide instant visibility: At all times you must be able to know the status of your operation, the status of your orders, collect tickets, access inventories, reports and billing in real time, all autonomously
✅ Do not impose mandatory deadlines: if you do not agree with the service offered by the Fulfillment to your E-commerce, you should be able to end it at any time, without any negative implications for your business.
If you Fulfillment provider It does not guarantee the previous levels of service, it can affect your operation and the reputation of your brand. If you have a E-commerce and you are looking for a strategic ally that provides you with efficient solutions for your logistics service, Fulfillment specialists such as Cubbo, who works with major brands in the sex toys in Mexico and Latin America, they can help you boost your operation and customer retention, while reducing operating costs.
👉 Also read: Platanomelón and Cubbo, opening a market for sex toys in Mexico
There are still certain taboos in Latin America regarding sexuality, however, the sex toys will continue to grow, as will the representative brands in this category, who, in addition to having the important task of educating to continue to break down existing prejudices and stereotypes around the subject, must pay special attention to their logistics service, only then can they win consumer trust and remain competitive.
Are you looking to improve your delivery process, enhance your compliance and customer satisfaction? Do not hesitate to contact us. In Cubbo we store, pack and deliver for you, with the speed, security and discretion that your buyers need, you just have to click Here.
Sources of information:
Statesman/ Week.com / Guru online store /
