One of the realities of e-commerce is that competition is fierce, and Customer Expectations Are Getting Higher in terms of delivery time and quality of service. Companies that want to succeed must respond to these demands through efficient service and a flawless shopping experience.
To improve this process, fulfillment plays a very important role, since This is a comprehensive service provided by specialized companies, ranging from the receipt of products for storage in strategic distribution centers, to the delivery of the order to the end customer.
Do you want to know more about the topic? At Cubbo we decided to dedicate this post to explain what the service consists of, which positions us as strategic allies of more than 200 brands in Mexico and Brazil.
So let's get to it, so you can find out how you can Transform the operation of your ecommerce and thus help it to grow.
What is fulfillment?
Fulfillment is translated into Spanish as “compliance”, so a simple way to explain this process is to say that it consists of the process of managing efficient and satisfactory delivery of customer orders. It includes all the activities that take place from when the buyer places an order until they receive the product, including the management of returns.
Unlike a parcel or last mile service, in fulfillment we have a system focused on Ensure efficient deliveries. For this, it is necessary to carry out a series of processes, which could also be understood as the main functions. We explain them in detail:
1. Storage:
The warehousing process begins with the receipt of the supplier's products at the logistics center, where they are sorted and Are stored in the right locations, taking into account their size, weight and rotation, among other factors.
- Storage systems are designed for Avoid delays in the preparation and packaging of orders (picking and packing).
- For this purpose, they are Equipped with automated systems, such as mobile shelves or conveyors, which speed up the process and avoid errors.
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Inventory Management
Inventory management in a fulfillment is the process of Keep an accurate record of stocks of products. This is essential to ensure that orders can be fulfilled successfully.
- This process begins with the receipt of the products: Are inspected and recorded in an automated inventory management system.
- This technology allows Track the Movement of Products through the warehouse, from receipt to shipment.
- With the use of specialized software it is possible maintain an accurate and up-to-date inventory to avoid any delay in deliveries.
The purpose of this entire procedure is to avoid errors in orders, Reduce Waiting Times and ensure customer satisfaction.
Picking and packing:
Within the logistics center, personnel or automated systems are responsible for selecting products from the warehouse and packaging them for shipment. These activities are known as Picking And packing.
- The first involves taking the quantity of products from the shelves for Fulfill an order specific.
- The second is the process of Package the products, with customization options, according to the needs of each brand or special packaging in the case of fragile products.
Efficiency in these tasks is vital to streamline order preparation and minimize errors, as this can Influence the speed of delivery and customer satisfaction. This is why sometimes robotic arms or automated systems are used to reduce time.
Logistics
Which is the process of coordinating the shipment of products to customers, either through fulfillment's own transportation resources or through external last-mile services. Depending on each case, the process includes choosing carriers, optimizing routes, tracking shipments and communicating with the customer to track their package.
Exchanges and returns
Finally, returns can be quite a challenge for ecommerce. However, another function of specialized companies is also to take care of this process known as reverse logistics, so that customers can request exchanges and returns directly from the electronic store.
Benefits of Fulfillment
With everything we've reviewed, you can anticipate that fulfillment, like comprehensive and specialized service, offers a series of advantages for e-commerce companies, including:
- Improve the customer experience: which are characterized by expecting orders to be delivered quickly and without problems. With this system, it's easier to meet these expectations, which translates into greater customer satisfaction. At Cubbo, for example, we can deliver orders the same day.
- Hassle-free scalability: As companies grow, supply chain management can become complex. In those cases, our specialized compliance services, for the last stage of that process, offer a scalable solution that can adapt to the growth of the company.
- Reduced operating costs: It is possible for companies to reduce their operating costs by outsourcing strategic processes such as inventory management and integrated logistics management.
- Focus on the core business: By outsourcing delivery management to a specialized fulfillment service, companies can focus on their core business and deal with other strategic areas that can boost business growth.
- Increased reputation for your company: Every time a customer receives a product in record time and their expectations are exceeded, they will have a good shopping experience, they will recommend your store and their trust and credibility will increase as an intangible asset for your business.
If you want to sell more the fulfillment of Cubbo It's your best option
Conclusion
Fulfillment is an essential strategy for e-commerce success. Beyond simple inventory and shipping management, it encompasses crucial order delivery processes, to improve operational efficiency and customer experience.
For growing e-commerce companies, adopting such a service is a strategic decision that allows them Stand Out in a Market increasingly competitive, where the speed and quality of shipping is decisive
