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Careful! El Buen Fin is closer than it seems and with it comes one of the most anticipated seasons for merchants and consumers. This event, which has gained popularity in recent years, offers an enormous opportunity to boost your sales and captivate Mexican consumers with irresistible offers.
However, sometimes it's overwhelming to think about how you're going to stand out and beat the competition, so it's important not to close your possibilities and look for ways to find new paths or opportunities.
In this #Cubblog article, we'll help you shine in your physical or online store and also provide an unforgettable shopping experience to your customers. Are you ready to increase your sales to Cubbo?
Buen Fin Sales Expectation
According to data published by the AMVO during the edition of Buen Fin 2022, a profit of 134.4 billion pesos was obtained, representing a growth of 23% compared to data from 2021.
Taking that reference into account, what percentage of growth do you think this year will be? According to Vicente Yáñez, president of the National Association of Self-Service and Departmental Stores (Antad), foresees a growth of 5% in the public and private sectors.
💡 #CubboTip We recommend you read this Guide to preparing your E-commerce for Buen Fin 2023
Why are they going to buy from your E-commerce?
Promotions and discounts are a great incentive (67%) even if you don't trust yourself, this strategy is the minimum expected during the event, on the other hand, if we compare this incentive against last year (75%), we see a drop of 8%
On the other hand, the reasons for an increase among Mexicans are:
✅ More forms of funding 36% (+4%) *
✅ Extra benefits or rewards 32%
✅ Diversity in payment methods 18% (+5%) *
✅ Warranty in case of damage or defect 17% (-3%) *
✅Secure forms of payment 11% (+1%) *
✅ Fast return process 9% (-3%) *
*growth rates compared to 2022
Sell more with these strategies at Cubbo
Now that you know the main reasons to buy for Buen Fin 2023, it's time to get creative in how to attract or retain your customers and also in how to turn new consumers into customers.
Here are some strategies to sell more during Buen Fin:
- Plan, plan and plan ✍️
Start planning your sales strategies well in advance, according to the companies we work with, they tell us that their planning starts in June and they foresee all kinds of scenarios, from the amount of demand, the production of their products to the types of risks they may have. We recommend that you analyze the trends of previous years and project possible scenarios for this year.
If you don't know how to forecast sales or demand Read this #Cubblog
- The trick is in the details 🔎
You must use the data to your advantage! What were the last products you saw? How long do they stay on your website? Do they visit a lot of pages? Or if he contacted you through a chat bot or email, did you answer him by name?
The key to standing out from the competition is personalization. Why? Because it directly influences the retention and conversion of new and old users in your online or physical store. To achieve this, you must know your audience very well and optimize your website, don't worry! In strategy 4, we tell you how to implement it without spending money.
- Turn your customers into ambassadors! 💙
Do you want to turn a new buyer into a repeat customer? Utilize Smile.io, is a loyalty platform where you can build a community and start giving incentives for them to fall in love with your eCommerce, and remember that one of the incentives for them to buy from your store are benefits and rewards (32%)
On the other hand, if you are interested in building a reputation and getting good reviews about your business or products, use judge.me, on this platform you can add the widget to emails or a website to collect reviews and it also allows you to reply to each message since it centralizes all contact channels on one site.
Pssst... in this video we tell you more about tools you can use to build customer loyalty - Optimize online conversion... without spending so much money! 💸
The customer experience must be impeccable from the first interaction to the after-sales and includes quality customer service and efficient processes in your E-commerce.
The key points are:
* Analyze traffic and behavior of the users in your E-commerce, you can use Google Analytics to better understand your visitors and see how they interact in real time
* Your website must be responsive and fast loading, check that it is compatible with all electronic devices
* Optimize SEO of your E-commerce, check that you are using the words with the highest traffic index or search engine within your online store
🔥 Free course here! 🔥 Conversion optimization for E-commerce: Sell more without spending more weight on traffic
Remember that the key is to adapt these strategies to your business and consumer characteristics during Buen Fin 2023. In addition, it is important to continuously evaluate the performance of your strategies and make adjustments according to the results you are obtaining in order to improve them or if it doesn't work, stop doing it.
