TikTok Shop is changing eCommerce and your business can't be left behind. Find out here about its advantages and how to make the most of them.
As of today, with the arrival of TikTok Shop In Mexico, the platform has ceased to be synonymous with viral videos and has become a tool that brands use to show themselves, connect with people and capture their attention, especially in a context where this is increasingly difficult.
Let's review the Statistics: In the United States alone, 24 million people purchased on TikTok during 2022; however, the number is expected to increase to 40 million in 2026. Can you imagine the potential it can have in our country?
Here you will find all the answers you need to make your eCommerce one of the first to take advantage of the benefits of selling this way before the competition moves forward.
What is TikTok Shop and how does it work?
TikTok Shop is an integrated TikTok feature that allows companies, brands and creators to sell their products directly through the application. Its objective is to merge social content with e-commerce so that users make purchases without having to leave the platform.
This is an opportunity to gain greater visibility and make sales skyrocket based on an attractive content strategy that reaches a global audience, made up mainly of young people.
Social Commerce and TikTok Shop
The concept of “social commerce” is based on the ease that people currently have to purchase an item through social networks such as Instagram, Facebook or TikTok and on the way in which the recommendation of a friend or the opinion of an influencer is a determining factor in the purchase decision.
According to data from AMZ Scout, 60% of TikTok users use the platform as their main purchase reference, as it helps them discover products they wouldn't have looked for. In other words, if a video highlighting the advantages of one of your items appears in someone's feed, there's a good chance that it will generate interest and end up buying it.
How does TikTok Shop for eCommerce work?
It's simple: brands showcase their products in formats such as videos or live streams, consumers see the items and buy them without having to change applications or open a search engine.
One of the most prominent features is “Live Shopping”, where companies have the option of selling in real time while interacting with people. The dynamic has gained great popularity in markets such as the United Kingdom and Southeast Asia, as it generates engagement and leads to increased conversion.
In itself, the purchasing system within TikTok Shop is designed to reduce friction between the user's interest and the final purchase. You have to think about it this way: if the payment is quick and easy, then the buying decisions are just as easy.
Another aspect worth mentioning is that, according to ChannelX, more than half of the customers of TikTok Shop admit to making impulsive purchases, 10% more than on Facebook, which highlights the power of TikTok to convert an engaged audience into paying customers.
Specific advantages of using TikTok Shop for your eCommerce business
- Direct sales: The entire purchase process takes place within the application, so users don't have to go through complex or cumbersome processes, resulting in a low abandonment rate and a high in conversions.
- Optimized costs: Both Amazon and Mercado Libre charge commissions of between 12% and 15%, but in TikTok Shop it's only 6%.
- Increased reach and visibility: Viral content is a constant on TikTok that no business should miss. Thanks to the platform's algorithm, even small brands can achieve great exposure without the need for a large advertising budget.
- Dynamic sales formats: There is no single option, companies have the freedom to choose if they prefer to attract customers by streaming or creating videos.
- Connecting with an engaged audience: What motivates people to consume is trust, and on TikTok, links between users and brands are quite common, since there is constant and accessible communication.
- Real-time data and analytics: The platform provides information about product performance, which is useful for stores to adjust their strategies and improve the offer based on consumer behavior.
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TikTok Shop in Mexico: Why is it an opportunity for companies?
The Mexican market is rapidly adopting social commerce. To keep up with demand, it's vital to have a logistics partner that ensures fast and error-free deliveries. One option is to rely on a fulfillment in Mexico City, which allows you to integrate digital operations with efficient distribution.
And, although you might think that big brands are the only ones that benefit, the reality is that it allows small businesses, led by entrepreneurs with a limited budget, to compete on equal terms by taking advantage of the virality of organic content.
How does Cubbo help you boost your sales on TikTok Shop?
If you have decided to sell in TikTok Shop, then trust Cubbo to deliver all the orders you generate on the platform while you are responsible for boosting the growth of your eCommerce. Here are some of the benefits you'll have access to:
- 0% commission for the first 90 days
- Deliveries 365 days a year, including weekends and holidays
- Direct integration with TikTok Shop without Shopify as an intermediary
- Free digital marketing audit for TikTok Shop
And there is still more to come. Find out what we can do for your business and its logistics so that you are no longer a victim of delays or errors that affect customer satisfaction. We are the provider you need to answer your questions and get specialized advice. Take advantage of the potential of TikTok Shop for your eCommerceEvery online sales platform has its own pace, and TikTok is an area where rules change rapidly, trends drive buying decisions, and interaction with the audience defines which brands are best positioned. Now that TikTok Shop has started operating in Mexico, e-commerce companies must be prepared to add this integration to their current strategy. Do you want your business to start selling there? Cubbo can help you take the leap. Contact us!
