Behind every trend, design and collection, there is a universe of sales strategies that allow brands and entrepreneurs to stand out and thrive in this world of fashion.
In this article, we will discover how businesses not only create high-quality garments and accessories, but also about their market-level impact in Mexico and the business tactics that will lead to successful sales.
Fashion scene in Mexico
It is not surprising that E-commerce in the fashion sector in Mexico has been growing in recent years and has become one of the favorite categories in the market.
According to the study conducted by Praise on the behavior of e-commerce in this category, the results show that fashion has a market penetration of 42% highlighting men and women among 26 to 40 years old, Where the Women are the main consumers representing a 47% while the men 37%
Preferred buying channels
Before making a purchase, the 60% of consumers review the online store and the physical store before making the purchase decision, while the 29% Of people prefer Buy The products in the physical store And the 11% buy it online.
Some reasons for this consumer behavior happen because they prefer to do their research. Webrooming, that is, they search online for the details of the product, for example, the composition of the garment or check if the size matches in order to avoid returns, they also compare prices between channels to find out which one suits them best and in most cases because of the promptness, people buy their product in a physical store.
5 Strategies to Boost Your Sales in the Fashion Industry
Now that you know what Mexicans behave like before buying a product in the fashion category, here are some strategies for you to apply to your business.
Omnichannel shopping experience
The integration of physical and digital sales channels will be essential to provide a smooth shopping experience. We recommend that you do a synergy between your online strategies and physical store, that is, every action must aim to enable customers to interact with all your channels and products
Make collaborations
Collaborations between brands, designers and influencers will continue to be an effective way to attract new customers and increase brand awareness, you can create inspired collections in an influencer to attract the public and publicize your brand
Technology is your best friend!
Virtual reality and augmented reality are your best allies, these technologies will allow your customers virtually try on garments And accessories before buying them, improving the online shopping experience and reducing the number of returns.
🎯 Another strategy that you can implement in your fashion business is the Live Shopping If you don't know what this is check this one Article
Experience is what it is today
To attract customers to physical stores, an attractive and experiential environment must be created, we recommend that you do events, demonstrations and interactive activities What They can increase traffic to your store to promote customer loyalty and start to have a strong community
