Logistics diversification in E-commerce: Cubbo as an alternative to large marketplaces

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Fulfillment

Explore alternatives to Mercado Libre Full and discover how Cubbo can improve your e-commerce logistics, offering greater flexibility and control.

In the highly competitive world of e-commerce, logistics is a key piece to ensure operational success.

That’s why a common strategy for many sellers is to use fulfillment services offered by large marketplaces, like Mercado Libre and Amazon.

However, the high demand for these services and the unpredictability of the rules of the game raise important questions about the need to diversify your logistics.
Cubbo presents itself as a viable and advantageous alternative in this landscape.

In this article, we’ll discuss these topics and how Cubbo can be an efficient solution to free you from the limitations and control that large marketplaces may have over your e-commerce.

What is Fulfillment for an E-commerce?

As defined by Tiago Pavan, Country Manager at Cubbo Brazil:

“Fulfillment for e-commerce is a mix between the art and science of the operational logistics process, which includes product storage, synchronization, picking and packing of orders, up to the delivery to the final customer.”

In other words, fulfillment is the process of managing and executing all activities needed to process and deliver orders.

This process involves several stages:

  • Product reception
  • Storage
  • Picking and packing
  • Shipping to the customer
  • Returns management (reverse logistics)

In summary, when an e-commerce chooses to outsource its fulfillment, it delegates logistics to specialists with experience and knowledge, while being able to focus on other business areas.

Understand how fulfillment can optimize your e-commerce processes

Mercado Libre Full, Large Marketplaces and the Growing Demand

There’s no doubt that Mercado Libre has become a giant in Latin American e-commerce, and its Mercado Libre Full service has been a valuable tool for many sellers.

This service has attracted businesses of all sizes, from startups to large companies, because of the convenience and efficiency it offers.

Mercado Libre Full handles the entire logistics process: from storage in its distribution centers, through packing, up to delivery to the final customer.

This “all-in-one” model allows sellers to focus on business management, while Mercado Libre handles logistics.

However, the growing success of this service has also generated extremely high demand, especially after the e-commerce boom in recent years.

And that same demand has caused restrictions on sellers’ ability to send new products to the fulfillment centers.

Similar situations have occurred with other major players like Amazon FBA, Fulfillment Magalu, among others.

The Risks of Relying Exclusively on Mercado Libre

Relying on a single marketplace for sales and logistics is risky.

If that one channel decides to limit how many products you can send to its fulfillment center, your operation can come to a halt.

This exposes a serious problem for your business:

Large marketplaces can change the rules whenever they want.
They can “clip your wings” and block your growth.

With high demand and constant uncertainty, it’s clear that relying only on Mercado Libre Full or Amazon for your logistics is not sustainable.

That’s why it’s so important to consider other logistics alternatives and diversify your fulfillment strategy.

And this is where Cubbo comes in.

Cubbo as an Effective and Flexible Alternative

Unlike marketplaces that impose restrictions, with Cubbo you have the freedom to send all the products you need to our fulfillment centers.

This flexibility allows you to manage your inventory without limitations, based on the real needs of your business.

It doesn’t matter if you sell on Mercado Libre, Amazon, other marketplaces or through your own website, Cubbo is committed to delivering your products efficiently.

Our solutions are designed to be:

  • Adaptable
  • Scalable
  • Reliable

And they are built to support the growth of your e-commerce.

It’s no coincidence that brands like Levi’s, Putz!, 30PorCento, Wine, Aff The Hype, among others, are already trusting us.

The Success Story of Bookstore 30PorCento: Speed, Quality and Profitability with Cubbo

Diversifying your logistics with Cubbo means you are no longer dependent on a single channel.

That protects you from potential operational failures and allows you to explore new sales channels, increase your brand presence and reach a wider audience.

All this without sacrificing speed, delivering as fast or even faster than large marketplaces.

Cubbo is not just an option, it’s a strategic ally for your e-commerce.

Conclusion

Logistics in e-commerce can be complex, yes, but it also represents a great opportunity to differentiate yourself and offer an unforgettable experience to your customers.

Cubbo is the solution that offers you:

  • Flexibility
  • Scalability
  • Reliability

All so you can focus on what really matters:
Growing your business and delighting your customers.

Contact us to learn how we can help you simplify and transform your logistics.

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