These are the 10 fulfillment solutions in Mexico City without Amazon most prominent in 2026:
- Cubbo
- Melonn
- 99 minutes
- Envia.com
- Skydropx
- Loggi
- iVoy
- Fulfillment Courier
- DHL Supply Chain
- FedEx Fulfillment
E-commerce in Mexico has evolved rapidly, and many brands are looking fulfillment alternatives that allow them to maintain full control over their operation, without the restrictions involved in working within the Amazon FBA ecosystem. If you have a online store, you know that logistics can be your greatest ally or your worst enemy.
The need for personalise the customer experience, managing inventories in a flexible way and maintaining brand identity in each delivery has encouraged companies to explore independent logistics solutions that are better suited to their business objectives. It's no longer just about moving packages; it's about building a consistent brand experience from the purchase click to the customer's door.
Choosing a 3PL provider outside of Amazon doesn't mean sacrificing efficiency or technology. On the contrary, The best options on the market offer advanced automation, comprehensive integrations, and the ability to scale without limits, all while the brand maintains its operational autonomy. In fact, the Coming trends for 3PLs they point to greater specialization in ecommerce and more sophisticated technology.
In this article, we explore the 10 Best Fulfillment Solutions in Mexico City that operate outside of Amazon, analyzing their characteristics, advantages and why they represent a solid alternative for ecommerce that seeks to grow independently.
The 10 Best Fulfillment Solutions in Mexico City
1. Cubbo
Cubbo is the leader in specialized fulfillment for ecommerce in Mexico and Latin America. His proposal is clear: first-class technology, same-day deliveries in Mexico City and expansion to all of LATAM from a single warehouse.
What sets Cubbo apart from the rest is its 100% focus on DTC (direct-to-consumer) ecommerce. It is not a package that also fulfills. It's a fulfillment that understands the specific needs of digital brands. Every process, every technological decision, every performance metric is designed with brands that sell direct to the consumer in mind.
Why choose Cubbo?
Cubbo's value proposition is based on very specific pillars that you can verify with your current customers. Las Same-day deliveries in Mexico City and the Metropolitan Area they are a reality, not a marketing promise. Orders that arrive before 5pm leave the same day, including weekends and holidays.
At the national level, times range from 24-48 hours for major cities, with an overall average of 1.3 days of delivery. This allows brands to compete directly with Amazon Prime in delivery times, something that many considered impossible just a few years ago.
Las native integrations with Shopify, WooCommerce, VTEX, Magento and other platforms they eliminate manual labor and human errors. Orders automatically flow from your store to the fulfillment system, inventory is synchronized in real time, and tracking is sent to the customer without you having to do anything.
El dashboard in real time gives you total visibility: inventory updated the second, status of each order at each stage, tracking of all shipments, low stock alerts, and performance reports to make decisions based on data.
La operation 365 days a year means that there are no dead days. Your customers can shop any day of the year—including Christmas, New Year, and any holiday—and their order will be processed that same day.
For brands with regional ambitions, the expansion to LATAM allows you to ship to Colombia, Chile, Peru, Argentina, Bolivia, Uruguay, Guatemala, Ecuador and Puerto Rico from Mexico, with a centralized operation.
Brands such as Bananomelón, Luna de Oriente and Bioflora have scaled up their operation with Cubbo, reducing delivery times and eliminating logistical headaches. Platanomelón went from delivering in 7 days from Spain to an average of 1.3 days with operations in Mexico. Luna de Oriente reduced its shipping problems from 30% to practically zero.
2. Melonn
Melonn is a fulfillment operator with a presence in several Latin American countries. Its model is focused on growing SMEs and e-commerce that are looking for a regional solution.
Melonn's approach is to offer a platform that connects warehousing, order preparation and shipping in several countries in the region. For brands that already sell in multiple countries or are planning to expand soon, having a single partner who understands the peculiarities of each market can simplify the operation.
Its services include warehousing and order preparation with standardized processes, integrations with MarketplaceKey players in the region, operational presence in Mexico, Colombia and other Latin American countries, and a flexible model that adapts to different volumes of operation.
Important Considerations: Your coverage and delivery times may vary significantly by geographic area. The experience in Mexico City may be different from other locations. Ideal for those who are looking for a regional option and are willing to evaluate specific performance in their core market.
3. 99 minutes
99 minutes was born as a last-mile company and has evolved into fulfillment services. Its undeniable strength lies in the speed of delivery in urban areas, particularly in the main cities of Mexico.
The company's name reflects its original promise: deliveries in less than 99 minutes. While this primarily applies to their last mile express service, the speed mentality permeates their entire operation. They have built a network of messengers and routing technology that allows them to offer ultra-fast deliveries that few operators can match.
Its strengths include express deliveries in the main cities of Mexico, a last-mile model that is very competitive in price due to the speed they offer, integrations with popular e-commerce platforms, and accurate and useful real-time tracking for both the seller and the end customer
Important Considerations: Their primary focus remains the last mile, not warehousing and order preparation. Fulfillment is an added service to their core offering, not their core specialty. For ecommerce that need advanced warehousing, kitting, or complex inventory management capabilities, it may fall short.
4. Envia.com
Envia.com is a Mexican parcel aggregator that also offers fulfillment services. Its main proposal is to provide access to multiple carriers from a single platform, allowing each shipment to be optimized according to cost, speed and destination.
The aggregation model is valuable for those who want flexibility in choosing packages. Instead of marrying just one carrier, you can choose the best option for each individual shipment. This can result in significant savings and better performance on certain routes.
What Envía.com offers includes a price comparison between multiple packages for each shipment, automated guide generation from a unified panel, flexibility to choose the optimal carrier depending on the destination, and consolidation of billing and tracking on a single platform.
Important Considerations: As an aggregator, the experience can vary significantly depending on the package used for each shipment. If the chosen carrier has a bad day, your customer has a bad day. Fulfillment isn't their core business; it's a complement to their aggregation offering.
5. Skydropx
Skydropx is another logistics platform that connects to multiple packages and offers fulfillment services as part of its product suite. Similar to Envía.com, its strength lies in aggregation and automation.
Skydropx's proposal focuses on simplifying shipping logistics for ecommerce through technology. They have developed integrations and automations that reduce manual work in managing shipments.
Its capabilities include multi-carrier access to several packages from a single account, automation of guide generation and shipping processes, integrations with major ecommerce platforms, and unified tracking tools.
Important Considerations: Similar to Envía.com, its focus is on carrier aggregation, not specialized fulfillment. If you are looking to completely outsource your warehouse operation with advanced picking, packing, kitting, and inventory management processes, you may need a more specialized operator.
6. Loggi
Loggi is a Brazilian logistics technology company that has expanded operations to Mexico. Specializes in technological logistics and express deliveries, with a model that takes advantage of advanced routing and crowdshipping technology.
Loggi's technological approach is interesting. They have invested heavily in route optimization algorithms and in flexible delivery models that can adapt to different demands. Their origin in Brazil gives them experience in complex Latin American markets.
What Loggi offers includes advanced routing technology to optimize times and costs, fast deliveries in urban areas, a crowdshipping model that takes advantage of a wide network of messengers, and an application for real-time tracking.
Important Considerations: Its presence in Mexico is more recent compared to established local operators. Coverage may be limited in some areas, and the depth of fulfillment services (warehousing, inventory management, etc.) may not be as developed as that of specialized operators.
7. iVoy
iVoy is a Mexican last-mile operator focused on express and same-day deliveries. It has developed fulfillment services to complement its delivery offering and provide a more complete solution.
As a Mexican company, iVoy has good knowledge of the local market and its peculiarities. They have built a network of messengers in major cities and have developed technology to manage deliveries efficiently.
Its services include same-day deliveries in Mexico City and the Metropolitan Area, a flexible delivery model that adapts to different needs, integrations with ecommerce platforms, and customer service in Spanish at local time.
Important Considerations: Its warehouse network and fulfillment capabilities may be more limited compared to operators dedicated exclusively to fulfillment. If your operation requires advanced warehousing services or complex inventory management, evaluate if they can meet those needs.
8. Fulfillment Courier
Estafeta is one of the largest traditional parcel stores in Mexico and has developed its own fulfillment division to meet the growing demand for e-commerce.
With 128 distribution centers, coverage of 95% of the Mexican population, and decades of experience in logistics, Estafeta has an infrastructure that is difficult to match. Its network includes its own air and ground transport, more than 2,000 PUDOs (collection points), and a presence in practically the entire country.
What Estafeta Fulfillment offers includes consolidated national infrastructure with exceptional coverage, extensive experience in Mexican logistics, warehousing services integrated with its transportation network, and the possibility of using PUDOs for failed deliveries.
Important Considerations: Being a traditional package, its model may be less agile for the specific needs of modern ecommerce. The processes may be more rigid, originally designed for B2B, and the technological integrations less developed than those of native digital operators. We recommend that you read about traditional logistics vs specialized fulfillment.
9. DHL Supply Chain
DHL Supply Chain is the contract logistics division of the German giant DHL. It offers complete supply chain solutions for companies of different sizes and sectors.
With more than 1.2 million square meters of operation in Mexico, approximately 90 buildings, and nearly 14,000 employees, DHL Supply Chain has plenty of logistics muscle. They offer everything from warehouse management to in-house operations, fulfillment and tailor-made solutions.
What DHL Supply Chain offers includes world-class infrastructure with German standards, advanced warehouse management (WMS) technology, value-added services for complex operations, and an international presence for global operations.
Important Considerations: It's more aimed at large companies and high-volume B2B operations. Entry costs, minimum requirements, and contract structure may be completely inadequate for growing ecommerce. If you process hundreds or a few thousand orders a month, you're probably not their target customer.
10. FedEx Fulfillment
FedEx it has also entered the fulfillment market with its own e-commerce solution, taking advantage of its global distribution network and logistics experience.
The FedEx Fulfillment proposal includes warehousing, picking, packing, shipping and return management, with the advantage of being backed by one of the largest logistics companies in the world.
What FedEx Fulfillment offers includes a global distribution network with a presence practically all over the world, advanced tracking technology, complete reverse logistics (returns) services, and the ability to use multiple carriers, not just FedEx.
Important Considerations: Like DHL, it is more focused on large companies and its main operation is oriented to the United States. The experience for DTC ecommerce in Mexico may not be as specialized as that of native digital operators who better understand the peculiarities of the Mexican market.
What is fulfillment and how does it work for ecommerce
General process and key components
El Fulfillment It's everything that happens from when a customer clicks “buy” until the package arrives at their door. It seems simple, but that's where a lot of ecommerce breaks down. It's the invisible process that determines if your customer will receive an exceptional experience or a headache.
The entire process includes several components that must work in perfect synchrony:
Receipt of inventory. Your product arrives at the operator's warehouse and is registered in the system. Quantity, quality are verified, and a specific location is assigned. This step is critical: an error here means phantom inventory or lost products.
Storage. The product is stored in specific locations, optimized to facilitate subsequent picking. A good warehouse is designed to minimize search time and maximize accuracy
Picking. When an order enters, the system indicates exactly where each product is. The operator locates it, picks it up and takes it to the packing station. This step is where most errors occur: wrong product, wrong quantity, or damaged product.
Packing. It's packaged properly, protecting the product and, ideally, creating a memorable unboxing experience. This is where your brand can shine with personalized packaging, promotional inserts, and attention to detail.
Shipping. The guide is generated, the package is weighed, and it is delivered to the corresponding parcel. The choice of carrier can significantly impact delivery time and cost.
Tracking. Both you and your customer can follow the package in real time. Transparency at this stage reduces inquiries of “where is my order?” and it increases confidence.
Returns. If the customer returns the product, it is processed, checked for condition, and returned to inventory if it is in good condition. Mismanagement of returns can destroy your margins.
Each of these steps is a chance for something to go wrong. An error in picking means an annoying customer. A delay in shipping means a bad review. A poorly counted inventory means selling something you don't have. Fulfillment is a chain, and the chain is only as strong as its weakest link.
Differences between traditional fulfillment and specialized ecommerce fulfillment
A warehouse that stores pallets for distributors is not the same as one designed for thousands of individual e-commerce orders per day. The difference is fundamental and affects every aspect of the operation.
Traditional fulfillment is designed for B2B shipments to stores and distributors. The volumes per shipment are large — pallets, master boxes — and the recipients are professionals who know how to receive merchandise. The processes are manual or semi-automated, optimized for moving large quantities, not for individual precision. Flexibility for customization is limited because it's not necessary in B2B. Integrations with digital platforms are basic or non-existent.
Fulfillment specialized in ecommerce is designed for individual DTC orders. The volume is high but each shipment is small—one, two, three products per order. The technology and automation are advanced to handle thousands of SKUs and thousands of daily orders without errors. Customization and branding options are a priority because the unboxing experience matters. Las native integrations with Shopify, WooCommerce, VTEX and other platforms are essential for orders to flow automatically. Same-day express deliveries are possible and expected.
The difference is enormous. It can take days for a traditional operator to process an order that a specialist dispatches in hours. A B2B warehouse can have 99% accuracy on pallets and 80% on individual orders. A system designed for distributors doesn't know how to handle a flash promotion that generates 500 orders in an hour.
Why speed and accuracy directly impact your business
There's one fact that every ecommerce founder should keep in mind:
84% of shoppers don't buy again after a bad delivery experience
It doesn't matter how good your product is. It doesn't matter how much you spend on marketing. It doesn't matter how pretty your store is. If the package arrives late, damaged, or wrong, you lost that customer.
And you didn't just lose him. You lost it to everyone who sees his one-star review. You lost it to everyone who hears his complaint on social media. You lost it to everyone who asks “did you shop at that store?” and he answers “yes, but I don't recommend it”.
On the other hand, fast and trouble-free delivery generates repurchase. The customer trusts you. He recommends you. Come back. Become an ambassador for your brand. The acquisition cost of a customer who buys back is zero.
Speed is no longer a differential. It's the standard. Amazon got consumers used to receiving within 24 hours. If you wait a week, you're out of competition before you start. The modern customer doesn't understand why your package takes 5 days when Amazon delivers tomorrow.
4 Current Ecommerce Challenges in Mexico City
1. Competing against Amazon delivery times
This is the elephant in the room. Amazon Prime delivers within 24 hours. How do you compete with that?
The good news is that you can compete. But you need a fulfillment operator that has the right capabilities
Strategically located warehouses in the metropolitan area, not in some distant industrial estate. The location of the warehouse determines delivery times. A warehouse in the right place can be the difference between same-day delivery and 3-day delivery.
Extended reception cuts, at least until 5pm for same-day dispatch. If the cut-off is at 12 o'clock on the day, half of your orders don't go out until the next day.
Agreements with multiple packages to optimize routes and times. Not all packages are the same in all areas. A good operator knows which one to use for each destination.
Technology that automates the entire process without human bottlenecks. Orders should flow from your store to the warehouse to the package without manual intervention.
Brands like Platanomelón are successful Deliveries in 1.3 days on average nationwide And Same day in CDMX. Not being Amazon. Without having their billion-dollar infrastructure. Only by choosing the right partner and executing well.
2. Lack of real-time visibility
How many units of the star product do you have? How many orders are pending shipment? Where exactly is the package of the customer who has been asking for three days? How long did fulfillment take on average this week?
If you can't answer these questions in 30 seconds, you have a visibility problem.
Many ecommerce businesses operate blindly. With Excel. With WhatsApp. With “more or less” and “I think”. With calls to the warehouse to ask if an order has already been placed. With manual inventory counts that never add up.
And when the Good End comes, they explode. They don't know how much stock they actually have. They sell out of stock products. Orders are piling up. Customers are complaining. Chaos grips the operation.
A good fulfillment operator gives you a dashboard in real time Where do you see:
Inventory updated to the minute —learn more about flawless inventory control— so that your store never sells something you don't have.
Orders at every stage of the process: received, picked, packed, shipped, delivered. You know exactly what's going on with each order.
Tracking of all shipments in one place, without entering 5 different portals of 5 different packages.
Low stock alerts so you're never surprised when you're out of stock.
Performance metrics to identify problems before they escalate.
Information is power. And in logistics, real-time information is survival.
3. Complex addresses and hard-to-reach areas
Mexico City is a logistical monster. 22 million people, neighborhoods with repeated names in different municipalities, addresses without official numbers, buildings without working doorbells, private ones without access, restricted hours.
The geography of CDMX is especially complicated. There are colonies where it's almost impossible to park. There are areas where messengers do not enter after a certain time for security reasons. There are directions that the GPS simply can't find.
An address error or failed delivery means:
A package that bounces back to the warehouse, with the cost that entails.
A failed delivery attempt that frustrates the customer and delays everything.
A customer who never receives their product and demands a refund.
A forwarding cost that you eat because “the customer is always right”.
Fulfillment operators specialized in CDMX have tools and processes to handle this:
Automatic address validation before shipping, detecting common errors and incomplete addresses.
Multi-carrier agreements to cover difficult areas—some carriers are better in certain areas than others.
Contact protocols to confirm data with the customer before sending, when the system detects something suspicious.
Specific experience in the geography of CDMX, knowing which colonies are problematic and how to manage them.
4. Peak demand during peak seasons (Buen Fin, Hot Sale)
The Buen Fin is a logistical nightmare for those who are not prepared. Sales are multiplied by 5, 10 or more. And your operation has to hold out without collapsing.
If you're doing fulfillment in-house, this means:
Hire temporary staff who don't know your products or processes.
Renting extra space at the last minute, probably expensive and poorly located.
Pray that there are no massive errors due to chaos.
Don't sleep for a week while you're personally supervising everything
Dealing with complaints when something inevitably goes wrong.
If you have a good fulfillment partner, it simply means... selling more.
They already have an oversized infrastructure. They already have the processes tested in previous seasons. They already have trained and backup staff. They have already handled larger peaks than yours. Your peak sales are your normal Tuesday.
The difference between a successful Buen Fin and a disastrous one often lies in who handles your logistics.
How to select a fulfillment company without relying on Amazon
Technology and integrations with your sales platform
This is not negotiable in 2026. If your fulfillment operator doesn't natively integrate with your Shopify, WooCommerce, or VTEX, you're bound for trouble.
Real automatic integrations allow:
Order Synchronization in real time. No copying and pasting, no CSV files, no “you send it to me on WhatsApp”. The order enters your store and appears instantly in the fulfillment system.
Inventory update automatic. When something is sold, it is discounted. When merchandise arrives, it adds up. Your store always reflects the reality of the warehouse.
Automatic tracking that reaches your customer without you doing anything. The system generates the guide, obtains the tracking number, and sends it to the customer with their shipping notification.
Returns Management integrated. When a customer initiates a return, the process automatically flows between your store and the warehouse.
Ask specifically: Is the integration native or does it require development? Integrations that are “tailored” or require third-party middleware are often a constant headache. Every platform update can break something. Every change requires technical intervention.
Ability to climb in peak seasons
The best time to test your fulfillment carrier is during a peak of demand. The worst time to discover that there is no width is during a peak of demand.
Before you commit, ask:
How many orders can you process per day at peak? Do you have real data from previous seasons?
What happens if my sales double from month to month? Are there additional costs? Is there a contract renegotiation?
Do they have additional storage capacity? Or are they going to tell me that there is no space when I need it most?
Do they operate 365 days a year, including holidays? Or is my Hot Sale peak going to slow down because it's the weekend?
A good partner grows with you without friction. A bad partner becomes a bottleneck just when you sell the most.
Same day and express shipping options
In 2026, To offer delivery within a week is commercial suicide. The Mexican consumer, educated by Amazon and other platforms, expects speed. If you don't offer it, he'll buy where they do.
Check that your carrier offers:
Same day in the metropolitan area for orders that enter before a reasonable cut-off (minimum 5pm).
24-48 hours at the national level for the country's main cities.
Express options for urgent shipments where the customer pays extra for speed.
Extended reception cuts that they don't force you to close the day's sales at 12 noon.
Cost transparency and no small print
How much does storage cost? Per square meter, per pallet, per unit? Is there a charge for picking? Is it per order or per unit? How much for the packing? Are the materials included? And the shipping guide? Are there monthly minimums? Penalties for low volume? Charges for receiving merchandise?
Understand your operating costs completely from the start it is essential to avoid unpleasant surprises.
Many operators give you an attractive starting price and then surprise you with hidden costs that make “cheap” very expensive.
It requires:
Detailed quote with absolutely all the concepts they can apply.
Cost Simulator based on your expected volume to see the total cost, not just the individual components.
No small print no surprises in billing.
Clear contracts with transparent conditions and without abusive clauses.
A strategic ally for growth: the value of Cubbo as an alternative to Amazon
Open technology with real-time visibility
Unlike Amazon, where you operate inside a black box and receive information when they want to give it to you, Cubbo gives you total control.
From the dashboard, you can see your inventory updated every second, monitor the status of each order at each stage of the process, access detailed performance reports, manage incidents directly, and export data for your own analysis.
You don't have to ask anyone for a report. You don't have to wait for an email to be answered. You don't have to guess what's going on. The information is there, when you need it, in real time.
Ability to scale without losing operational quality
Cubbo has operated Buen Fin, Hot Sale, Navidad, and every imaginable peak season with multiple clients simultaneously. Your peak sales are a normal Tuesday for them.
The operation is running 365 days a year, including weekends and holidays. Orders that arrive before 5pm they come out the same day. There are no dead days, no surprises from “today we don't prosecute because it's a holiday”.
And when you grow up, Cubbo grows with you. Without renegotiating contracts. Without changing operators every time you level up. No artificial limits to hold you back just as you're taking off.
Same-day deliveries in Mexico City and 24-48 hours nationwide
The numbers speak for themselves:
16 hours average of fulfillment time from when the customer buys until the package leaves the warehouse. Not days. Hours.
Same day in Mexico City and Metropolitan Area for orders before 5pm.
1.3 days average of domestic delivery, comparable to Amazon Prime.
Republic-wide coverage with optimized times for each destination.
Platanomelón went from delivering in 7 days from Spain to 1.3 days with Cubbo operating from Mexico. That's completely transforming the customer experience and opening up possibilities for growth that didn't exist before.
Human and multichannel care
Amazon is famous for its bots, automated responses, and the difficulty of talking to a real person when there's a problem. With Cubbo you talk to people.
You have support by phone, WhatsApp, email, and in-person meetings when needed. And it's not a generic call center in another country that doesn't know your context. It's a team that knows your operation, your products, your seasons, and your specific needs.
When there is a problem - because there are always problems in logistics - the difference between solving it in hours or days often depends on being able to talk to someone who understands and can act.
No brand restrictions like Amazon
This is the key point that many brands don't consider until it's too late. Amazon wants you to sell on Amazon. Cubbo wants you to build your brand.
With Amazon FBA:
Your customers are from Amazon, not yours. You don't have their data. You can't contact them. You can't build a relationship.
You don't control the packaging or the unboxing experience. Everything comes in generic boxes from Amazon.
You compete against Amazon Basics in your own category. Amazon sees what you sell well and can release its own version.
You depend on their algorithms, their rules, their decisions. The rules may change tomorrow and your business is reeling.
With Cubbo:
Your customers are yours, with your data and history, to build long-term relationships.
You customize the packaging with your branding, creating memorable unboxing experiences.
You control the experience from start to finish, from the purchase click to delivery.
You build a brand, you don't just sell products on someone else's platform.
Why Cubbo is the Best Alternative to Amazon FBA in Mexico City
Technology that drives efficiency
The Cubbo platform is not an add-on to its operation. It's the heart of your operation. Everything is designed around technology.
Native integrations with major ecommerce platforms connect in minutes, not weeks. Order flow automation eliminates manual intervention and human errors. Real-time inventory management keeps your store always up to date. Advanced reporting and analytics allow you to make decisions based on real data. The open API allows for customised integrations for specific needs.
As Pablo de Luna de Luna de Oriente said: “The platform has improved a lot, it's more dynamic. We no longer need to approach support for any details. Now we can do it ourselves without any problem.”
Speed and accuracy as standard
These are not marketing promises. These are real metrics that you can verify:
99% + accuracy in orders. Not the 95% that many consider “acceptable”. There are practically no errors
16 hours of average processing time. From click to package ready in less than a business day.
Same day in CDMX, 1-2 days national. Times that compete with Amazon Prime.
365/24/7 operation. Every day of the year, including holidays.
Luna de Oriente went from having 30% of problems on your shipments to a clean and predictable operation. That's the difference between a generic and a specialized operator.
Limitless scalability
Bioflora grows at 60% per year and their logistics are not a bottleneck. Jan, its founder, can focus on creating products and growing the brand because he knows that logistics are taken care of.
“Cubbo has taken a headache away from us”, says Jan.
It doesn't matter if today you sell 500 orders a month and next year you sell 5,000. It doesn't matter if your Buen Fin is 10 times your normal month. The infrastructure is ready to grow with you.
Freedom to build your own brand
This is the real differential against Amazon FBA.
Platanomelón didn't just solve its logistics in Mexico. It opened the doors to all of Latin America. Today they ship from Mexico to Colombia, Chile, Peru, Argentina, Bolivia, Uruguay, Guatemala, Ecuador and Puerto Rico.
With its own brand. With its own packaging. With their own customer experience. With your own customer data. With their own future in their hands.
You can't do that by selling within the Amazon FBA ecosystem.
Commitment to continuous improvement
Cubbo isn't perfect. No operator is. But the difference is in how you respond when there are problems.
Luna de Oriente entered just before the Buen Fin — probably the worst possible time to start with a new operator. It was difficult. There were adjustments. There was tension.
But three months later, the operation worked better than ever
“I said ok, yes you start to notice a change in the first three months, unlike the previous months”, says Pablo.
A good partner is not one who never has problems. He's the one who solves them quickly, learns from them, and constantly improves.
Conclusion: Your logistics don't have to be a headache
If you made it this far, you probably already know that your current logistics isn't where it should be.
Maybe you're with a generic operator that gives you constant headaches. Maybe you tried Amazon FBA and felt trapped within its ecosystem. Maybe you're doing fulfillment in-house and you don't give more. Maybe you're growing up and you know that your current operation isn't going to hold up.
The reality is that in 2026 there are better options. Specialized operators who understand ecommerce DTC. That they have the right technology. That offer competitive speed. That allow you to scale without limits. That they treat you as a partner, not as a number.
And among all those options, Cubbo stands out as the most complete alternative to Amazon FBA in Mexico. Not because we say so. Because brands like Platanomelón, Luna de Oriente and Bioflora say so. Brands that grow without logistics taking away their sleep.
Do you want to know if Cubbo is for you?
Schedule a call without obligation. We analyze your current operation, your numbers, your challenges. And we honestly tell you if we can help you or not.
Because we're not for everyone. But if you fit in, we could get a headache out of your back.
Frequently Asked Questions (FAQs)
What is fulfillment and how is it different from parcel delivery?
El Fulfillment includes the entire logistics process of an order: storage, picking (product selection), packing, and shipping. La parcel it's just the last mile, transporting the package from one point to another. A fulfillment operator manages the entire flow from when the product is in stock until it leaves; a parcel only carries the package already prepared from A to B. The difference is important because many logistical problems occur before the package touches the package.
Why look for alternatives to Amazon FBA?
Amazon FBA is convenient but has significant limitations: high commissions that reduce your margins, branding restrictions that prevent personalizing the experience, dependence on their algorithms and rules that can change without notice, and lack of control over your customer data. In addition, you compete directly with Amazon Basics and sponsored products in your own category. A stand-alone alternative gives you control over your brand, your data, and your destiny.
How many orders do I need to use an external fulfillment service?
It depends on the operator. Cubbo works with ecommerce that process from 100 monthly orders onwards. If you sell less than that, you can probably handle the logistics yourself for now without taking up too much time. But if you're growing toward that volume or have already outgrown it, it makes sense to evaluate options before growth overwhelms you.
How do integrations with Shopify or WooCommerce work?
Native integrations connect your store to the fulfillment system automatically, without manual intervention. When a customer places an order, it is instantly synchronized with the warehouse. When the order is shipped, the tracking is updated in your store and reaches your customer automatically. When something is sold, the inventory is updated. All without you having to do anything manually.
What delivery times can I offer my customers with good fulfillment?
With a specialized fulfillment operator in Mexico City, you can offer: Same day in the metropolitan area for orders before 5pm, 24-48 hours for major cities at the national level, 2-3 days for the rest of the country, and 3-7 days for international shipments to Latin America. These times allow you to compete directly with Amazon Prime.
How do fulfillment operators handle returns?
The typical process is: the customer initiates the return, the operator receives the returned package, checks the condition of the product, and returns it to your inventory if it is in saleable condition. If it is not in good condition, it is registered as a waste. Everything is documented in the system with full visibility so you know exactly what was returned, in what condition, and what happened to each unit.
Can I use my own packaging and branding with external fulfillment?
Yes, most fulfillment operators specialized in ecommerce allow customized packaging. You can use your own boxes with your brand, include promotional materials such as inserts and samples, and create a unique unboxing experience that reinforces your brand identity. This is something that Amazon FBA doesn't allow — everything comes in generic boxes from Amazon.
What happens during peak seasons like Buen Fin or Hot Sale?
A professional fulfillment operator has ability to absorb peaks in demand without you having to worry. They already have oversized infrastructure, trained and backup personnel, processes tested in previous seasons. Your peak sales are your normal operation. The difference between doing fulfillment in-house and having a good partner is that you can focus on selling while they are in charge of the operation.
