If you're looking for alternatives to Estafeta Fulfillment in Mexico, these are the top options in 2026:
- Cubbo
- DHL Supply Chain
- FedEx Fulfillment
- 99minutos Fulfillment
- Envía.com
- Skydropx
- Melonn
- iVoy
Estafeta Fulfillment is Estafeta's e-commerce logistics offering within their Supply Chain solutions. It offers storage, order preparation, and connection to Mexico's largest distribution network, with 128 distribution centers and coverage of 95% of the population.
But while Estafeta has impressive infrastructure, their origin as a traditional carrier presents significant limitations for modern e-commerce. Processes designed to move boxes between businesses don't always work well for thousands of individual daily orders.
If you run a growing online store and are evaluating fulfillment options, in this article we analyze in detail the best alternatives to Estafeta Fulfillment, what each one offers, and what you should consider before making a decision.
Best Alternatives to Estafeta Fulfillment
1. Cubbo
Cubbo is the leader in specialized e-commerce fulfillment in Mexico and Latin America. Unlike Estafeta, Cubbo was born exclusively to serve DTC digital brands, not as an extension of a traditional carrier business.
Why Cubbo over Estafeta Fulfillment?
The fundamental difference is in each company's DNA. Estafeta has been moving packages for decades; e-commerce fulfillment is a service added to their main offering. Cubbo has spent years specifically optimizing the online shopping experience for brands selling direct to consumer.
Native e-commerce technology. Cubbo's dashboard shows you in real-time your inventory, each order's status, shipment tracking, low stock alerts, and performance metrics. Integrations with Shopify, WooCommerce, VTEX, Magento, and major marketplaces are native —they connect in minutes, not weeks of development.
Speed traditional carriers don't reach. Same-day delivery in CDMX and Metropolitan Area, 24-48 hours nationally. Average fulfillment time —from order entry to warehouse exit— is 16 hours. Not days. Hours.
Real operational flexibility. Kitting, bundles, custom packaging with your brand: all implemented without the friction you'd find in a traditional carrier. Need to add a promotional insert for a campaign launching tomorrow? Done.
Total cost transparency. You know exactly what you pay and why from day one. No surprises, no hidden concepts, no endless negotiations.
365-day operation. Including weekends and holidays. Orders before 5pm ship the same day, even on Sunday
Brands like Platanomelón went from delivering in 7 days from Spain to 1.3 days average with Cubbo operating from Mexico. Luna de Oriente went from 30% shipping problems to a clean and predictable operation.
2. DHL Supply Chain
DHL Supply Chain is DHL's contract logistics division, with more than 1.2 million square meters of operation in Mexico and about 14,000 employees.
Don't confuse DHL Supply Chain with DHL Express. Express is the carrier; Supply Chain is contract logistics for large accounts.
Important considerations: DHL Supply Chain is oriented toward large corporations with very high-volume B2B operations. Monthly minimums, entry costs, and contract structure may be completely inadequate for growing e-commerce. Check logistics companies in México City for more alternatives.
3. FedEx Fulfillment
FedEx Fulfillment is FedEx's e-commerce logistics service, offering storage, picking, packing, shipping, and returns management.
Important considerations: Their main operation is oriented toward the United States. For DTC e-commerce in Mexico, options may be more limited and times not as optimized.
4. 99minutos Fulfillment
99minutos was born as a last-mile company and has evolved into fulfillment, maintaining their competitive advantage in urban delivery speed.
Important considerations: Their strength remains last-mile, not storage and order preparation. Fulfillment is an add-on service, not their core specialty.
5. Envía.com
Envía.com is a Mexican carrier aggregator with complementary fulfillment services.
Important considerations: Fulfillment isn't their core business.
6. Skydropx
Skydropx offers multi-carrier platform with fulfillment as an add-on.
Important considerations: Similar to Envía.com, their specialty is carrier aggregation.
7. Melonn
Melonn is a fulfillment operator with presence in several Latin American countries, focused on SMEs and growing e-commerce.
Important considerations: Coverage and delivery times may vary by zone.
8. iVoy
iVoy is a Mexican last-mile operator with complementary fulfillment services.
Important considerations: Their warehouse network may be more limited compared to dedicated fulfillment operators.
What Does Estafeta Fulfillment Offer Exactly?
According to what Estafeta publishes, their fulfillment service includes several components that sound attractive on paper:
Storage and inventory management. They receive your merchandise at their facilities, register it in the system, and keep it stored until orders come in.
Order picking and packing. When a customer buys from your store, they locate the product, package it, and prepare it for shipping.
Last-mile dispatch with their own network. Once the package is ready, they channel it through their distribution network —the same one Estafeta uses for all their shipments
Operation designed for e-commerce and marketplace. At least in theory, they've developed specific processes to serve electronic commerce needs.
Network of more than 2,000 PUDOs. Pickup points are useful for failed deliveries or customers who prefer to pick up instead of receiving at home
Integrations with online platforms. They have an official Shopify app to generate labels, quote, and track shipments.
Impressive coverage. Own air and ground network with coverage of 95% of the Mexican population, 128 distribution centers, and 4 logistics hubs.
But there are important aspects that aren't clear and should be validated before contracting:
Real rates for storage, merchandise receiving, picking per unit, packaging materials, returns, and any other concept. Estafeta doesn't publish fulfillment prices openly.
Concrete SLAs: what's the daily cut-off? How many hours does an order take to process? What inventory accuracy do they guarantee? What penalties apply if they don't comply?
Exact locations of fulfillment warehouses, which aren't necessarily the same 128 carrier distribution centers.
Real integrations beyond generic "direct integrations with platforms." The Shopify app is for shipping, not necessarily for complete fulfillment with inventory synchronization.
Why Look for Alternatives to Estafeta Fulfillment?
1. Origin as Traditional Carrier, Not Fulfillment Operator
This is the fundamental point. Estafeta was born to move packages from point A to point B. They've spent decades perfecting that: routes, times, coverage, transport infrastructure.
Fulfillment for DTC e-commerce is a service added to their main offering, not their core specialty. This shows in several aspects:
Processes are originally designed for B2B —large shipments to distributors, stores, companies— and are adapted (sometimes with friction) to serve individual B2C orders.
There's less agility for customization and branding. If you want special packaging, personalized inserts, or differentiated unboxing experiences, the process can be complicated or simply not available.
Technological integrations are less refined than native digital operators. The Shopify app, for example, is oriented toward generating labels and tracking shipments, not managing a complete fulfillment flow with real-time inventory synchronization.
2. Operational Rigidity That Hinders Adaptation
Large carriers have very established processes. They've invested years and millions in standardizing how they work. This is an advantage for consistency, but a disadvantage when you need flexibility.
Changing something can take weeks or simply not be possible. If your e-commerce needs:
Special kitting combining several products in a single package with specific presentation
Custom packaging with your brand, colors, specific materials
Dynamic bundles that change based on promotions or seasons
Last-minute promotions requiring adding inserts or samples
...you may encounter significant resistance or implementation times that don't match modern e-commerce speed.
3. Shipping-Oriented Technology, Not Integral Fulfillment
Estafeta's Shopify app is primarily designed for quoting shipping rates and generating labels, not for managing complete fulfillment. This is an important difference.
If you're looking for:
Real-time synchronized inventory where your store always reflects exactly what's in the warehouse
Total order flow automation without manual intervention between customer purchase and package dispatch
Advanced reports on performance, times, accuracy, costs
Robust API for custom integrations or connection with your ERP
...you need to evaluate whether Estafeta's technology stack really meets these expectations.
4. Non-Transparent Cost Structure
Estafeta doesn't publish fulfillment rates openly. This means individual negotiation for each account, difficulty comparing with other providers before entering the quotation process, and potential billing surprises when concepts you hadn't contemplated start arriving.
The Carrier Model vs. Specialized Fulfillment Model
To understand why Estafeta may not be the best option for your e-commerce, it's important to understand the fundamental difference between two business models:
The traditional carrier model is designed to move packages from one point to another. The typical customer is a company that has its own warehouse, prepares its own orders, and needs a transporter to pick up and deliver. The value lies in the distribution network, optimized routes, and geographic coverage.
The specialized fulfillment model is designed to manage the entire logistics process for an e-commerce: store inventory, process individual orders, prepare packages, and coordinate delivery. The value lies in technological integration with the store, processing speed, and the ability to scale without losing quality.
When a carrier like Estafeta adds fulfillment services, they're extending their business model into different territory. The processes, systems, and organizational culture that make a carrier excellent aren't the same that make a fulfillment operator excellent.
It's like a fine dining restaurant that decides to add fast food service. They might have the best chefs in the world, but that doesn't mean they'll compete well against McDonald's in 3-minute deliveries.
What a DTC E-commerce Really Needs from Its Logistics Operator
Before evaluating alternatives, it's useful to understand what specific needs a DTC e-commerce has that differentiate it from other types of operations:
Thousands of small orders, not a few large shipments. A typical e-commerce processes many orders of 1-3 products each. This is very different from a B2B operation shipping complete pallets. Picking, packing, and handling processes must be optimized for this flow.
Unpredictable demand peaks. A viral campaign, an influencer mention, or a successful promotion can multiply your order volume in hours. Your operator must be able to absorb these peaks without degrading service.
Extreme speed expectations. Online consumers expect to receive their orders in 1-3 days. Amazon has trained shoppers to expect almost immediate deliveries. If you can't compete on speed, you lose sales.
Customization and branding. Your unboxing experience is part of your brand. You need to be able to use your own packaging, add inserts, create memorable experiences. A generic "brown box" operation doesn't differentiate your brand.
Integrated technology. Orders must flow automatically from your store to the warehouse. Inventory must sync in real-time. Tracking must be sent automatically to the customer. All this requires robust technological integrations.
Total visibility. You need to know exactly what's happening with your inventory and orders at every moment. You can't operate "blind" waiting for weekly reports.
What to Evaluate When Looking for an Alternative to Estafeta Fulfillment
1. Real E-commerce Specialization, Not an Add-on Service
The fundamental question is: was the provider born for e-commerce or is it a service added to their main business?
Native digital operators better understand DTC brand specific needs: thousands of small daily orders, need for customization, unpredictable demand peaks, critical importance of customer experience.
2. Technology and Integrations That Actually Work
Don't settle for "we have available integrations." Verify that integrations are real, automatic, and tested.
Ask specifically: Is the integration with my platform native or does it require development? How long does it take to implement? How reliable is it?
3. Real Times with Data, Not Marketing Promises
Ask for concrete fulfillment and delivery time data. Not generalities, but specific numbers.
What's the average time from order entry to shipment? What percentage of orders ship in less than 24 hours?
4. Flexibility to Adapt to Your Business
Can you do special kitting? Custom packaging with your brand? Dynamic bundles that change by season? How long does it take to implement changes?
5. Clear Cost Structure from Day One
Completely understand your operating costs before signing.
Demand detailed breakdown: storage, merchandise receiving, picking per order or per unit, packing, materials, labels, returns, and any other concept that may apply.
Signs You Need to Change Fulfillment Operators
If you're currently using Estafeta Fulfillment or another operator and reading this article, you probably already have signs that something isn't working. Here are the most common:
Frequent customer complaints about slow deliveries. If your customers regularly complain about delivery times, and those complaints are affecting your reviews and reputation, it's a clear sign.
High order error rate. Wrong products, incorrect quantities, incomplete packages. If this happens more than 1-2% of the time, you have a serious problem.
Lack of visibility into your operation. If you don't know how much inventory you actually have, if orders are "in process" for days without updates, if you can't answer customer questions about their shipments, your operator isn't giving you the tools you need.
Integrations requiring manual work. If you have to export orders, send files, or do repetitive manual tasks for your operation to function, you're wasting time and creating opportunities for error.
Difficulty scaling. If every time your volume increases there are problems —delays, errors, excuses— your operator isn't prepared to grow with you.
Costs that spike without explanation. If your monthly invoice has concepts you don't understand or that weren't in the original quote, there's a transparency problem
Poor attention when problems arise. If when something goes wrong you have to chase your operator for answers, and solutions take days or weeks, support isn't up to par.
Why Cubbo is the Best Alternative to Estafeta Fulfillment
Born for E-commerce, Not Adapted Later
This is the fundamental difference. Estafeta has been moving packages for decades; e-commerce fulfillment is a service they added to their existing offering. Cubbo was born specifically to optimize the online shopping experience for DTC brands.
This DNA difference translates to every aspect of the operation: technology is designed for e-commerce, processes are optimized for individual orders, the team understands digital brand specific needs.
Technology Estafeta Simply Doesn't Have
Cubbo's dashboard gives you total real-time visibility:
Inventory updated to the second. You always know exactly how many units you have of each product. Your store never sells something that's not available.
Each order's status at each stage. From entry to delivery, you can follow exactly where it is and what's happening.
Native integrations that connect in minutes. Shopify, WooCommerce, VTEX, Magento —you connect your store and orders start flowing automatically.
Speed Competing with Amazon
The numbers speak:
16 hours average fulfillment time. From customer purchase to package leaving the warehouse. Not days. Hours.
Same day in CDMX and Metropolitan Area. Orders before 5pm ship the same day.
1.3 days average national delivery. Platanomelón went from delivering in 7 days from Spain to 1.3 days with Cubbo.
99%+ order accuracy. Practically no errors.
Flexibility Traditional Carriers Can't Provide
With Cubbo you can:
Do kitting and bundles without problems or long implementation times.
Use custom packaging with your brand —your boxes, your colors, your unboxing experience.
Implement changes quickly —need to add an insert for a campaign launching tomorrow? Done.
Operate 365 days a year, including weekends and holidays.
Proven Results with Real Brands
Luna de Oriente went from 30% shipping problems to a clean and predictable operation.
Bioflora grows at 60% annually without logistics being a bottleneck.
Platanomelón not only solved their logistics in Mexico; they opened doors to all of Latin America. For specific industries like fulfillment in Mexico for fintech or direct sales fulfillment in Mexico, this flexibility and specialization are essential.
The Migration Process: What to Expect
Changing fulfillment operators may seem complicated, but with the right partner it's a manageable process. Here's what you can expect:
Phase 1: Initial evaluation (1-2 weeks). The new operator analyzes your current operation: order volume, product catalog, necessary integrations, special requirements. This allows creating a customized migration plan.
Phase 2: Integration configuration (days). With native digital operators like Cubbo, integrations with Shopify, WooCommerce, or VTEX are configured in minutes or hours, not weeks. Tests are done to verify everything works correctly.
Phase 3: Inventory transfer (1-3 weeks). Physical inventory is moved from your current location to the new warehouse. This includes counting, verification, and registration in the new system. Timing is coordinated to not leave orders unattended.
Phase 4: Stabilization period (2-4 weeks). The first weeks with the new operator require active communication to fine-tune details. It's normal to make minor adjustments to processes, shipping rules, or configurations.
Phase 5: Normal operation. Once stabilized, your new operator should function almost "automatically." Orders flow, inventory is managed, and you can focus on selling.
Typical total time is 4-8 weeks from decision to operating normally with the new operator. Less than most imagine.
Conclusion
Estafeta Fulfillment leverages the infrastructure of one of Mexico's largest carriers. They have coverage, they have distribution centers, they have experience moving packages. For certain B2B operations or companies that already use Estafeta intensively and want a basic integrated solution, it may make sense.
But if your e-commerce needs modern technology with real integrations, operational flexibility to adapt quickly, delivery speed that competes in today's market, and a partner that truly understands digital brand needs, there are more specialized and more suitable alternatives.
Cubbo stands out as the most complete option for DTC e-commerce in Mexico: born to serve digital brands, has the technology traditional carriers can't offer, offers the flexibility modern e-commerce requires, and has proven results with leading brands you can verify.
Want to know if Cubbo is right for you? Schedule a no-commitment call and we'll analyze your current operation. We'll honestly tell you if we can help or not.
Because we're not for everyone. But if you fit, we could take a headache off your hands.
Frequently Asked Questions
Is Estafeta Fulfillment good for e-commerce?
It depends on your specific needs and volume. For companies that already use Estafeta for shipping and want a basic integrated solution with the same company, it can work. For e-commerce seeking advanced technology with native integrations, operational flexibility, processing speed, and DTC specialization, there are more suitable options.
What are the main limitations of Estafeta Fulfillment?
The most important limitations are: origin as traditional carrier (processes designed for B2B that are adapted to B2C), operational rigidity (changes can take a long time), shipping-oriented technology rather than complete fulfillment, and lack of cost transparency (they don't publish rates, requires individual negotiation).
Does Cubbo have better coverage than Estafeta?
Estafeta has coverage of 95% of the Mexican population with their own transport network. Cubbo achieves equivalent coverage using multiple carriers optimized for each destination and shipment type. The difference is Cubbo automatically optimizes each shipment for the best balance of cost and speed, while with Estafeta you're limited to their network. In delivery times, Cubbo typically beats Estafeta: same day in CDMX, 24-48 hours national.
Can I migrate from Estafeta Fulfillment to Cubbo?
Yes, the process is manageable. Cubbo's team manages the complete migration: coordination of inventory transfer, configuration of integrations with your e-commerce platform, and training so you use the dashboard efficiently. Typical migration time is days to a few weeks depending on inventory volume and catalog complexity.
Is Cubbo more expensive than Estafeta Fulfillment?
Not necessarily, and direct rate comparison can be misleading. Cubbo tends to be more cost-efficient when you consider the complete picture: fewer order errors (fewer reshipping and returns), faster deliveries (higher satisfaction, more repurchase), management time savings, and elimination of hidden costs.
What minimum volume does Cubbo need?
Cubbo works with e-commerce from 100 monthly orders. If your volume is lower, you can probably manage logistics internally for now. If you're in that range or growing toward it, it makes sense to evaluate options before growth overwhelms you.
