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While Luna de Oriente focused on reaching new markets and offering you a life of balance between your body and mind, it presented an imbalance between the growth of its sales and how to get its natural products to your front door faster.
Discover how Luna de Oriente regained its balance sheet by centralizing the entire Fulfillment process at Cubbo and growing exponentially in sales.
About Luna de Oriente
Luna de Oriente was founded by Dr. Marta Briseño (specialized in nutrition with a master's degree in herbal supplements), who, realizing that most of the alternatives were pharmaceutical, wanted to turn things around and focus on a holistic approach. This is how he began researching Chinese medicines, an ancient therapy and merged it with current medicine to attack specific ailments, since all the products they sell must go through the laboratory to comply with regulations.
Currently, Luna de Oriente offers herbal supplement kits focused on the immune system, anti-aging, reducing cortisol that causes stress and digestive disorders. These products are aimed at people over 40 years of age and older, who can be purchased through their Web page
Your challenge
According to Pablo González, Chief Operating Officer of Luna de Oriente, he mentioned that the company was growing very quickly and earlier than they expected. Due to this situation, a bottleneck was created because the person in charge of managing the orders also had other responsibilities in their charge. At that time, they worked directly with a parcel shop to purchase a batch of guides, but after a while they came to the conclusion that this solution was no longer feasible.
“We bought a batch of guides, but there was one month in particular when we had a lot of delivery problems, which were lost, returned or arrived beaten, but a lot. I think it represented 30% of the orders we shipped on that occasion. So, I set out to look for options and someone from sales just sent me to Cubbo.”
Solution with Cubbo
Luna de Oriente joined Cubbo by connecting its Shopify online store and the process lasted less than 10 minutes, although the challenge didn't end there. They joined Cubbo before the Buen Fin, which meant an increase in their sales, resulting in running out of inventory and therefore, their customers were worried about knowing where their order was, but with the management of Cubbo's Customer Success team, an improvement in service was noticed.
“We were overwhelmingly overtaken by Buen Fin, because we still had to carry a lot of orders from November to December. That's why the misexecution continued,” Pablo tells us. “I said ok, yes you start to notice a change in the first three months, unlike the months before I was working.”
Results
“The platform has improved a lot, it's more dynamic in the sense that we no longer need to approach support for any detail,” Pablo mentions. “We can now do it ourselves without any problem. If there are specific cases, we already approached you with support, for example, I didn't know that there is also the dispute area, where before then if they told you no, it's no and that's it. No, he told me no, you can appeal to have it reviewed again and in all the cases we have appealed because it has been positive, the truth is that I am very happy with the work and besides I told Sebastián that it has also reduced our cost.”
Before working with Cubbo, their logistic cost margin represented 16% of turnover and is currently 12%, saving while continuing to grow.
In addition, our technology makes it easier to manage the logistics area because Pablo can now see in real time the performance metrics of the packages, how many orders are being processed and how many are being shipped.
“It used to be very slow and took up a lot of my time. We could be there for two, three hours, four, depending on the volume and waiting times for each package. So, over the added time, there was a lot that took away from us. Now, the process and resolution times of the platform are greatly accelerated.”
Finally, Paul mentioned the following to us:
“Cubbo has helped us grow because we focus primarily on sales. We know that the logistics area is covered by a specialist, so it's easier to relax and keep operating. I think that the only detail that has failed us is that we do not contemplate that we are growing and it has been from Hell! We're going to run out of inventory and contemplate that since when we have to ship and everything. But it's more our internal control.”
If you also want to worry about “happy problems” such as the growth of your company's sales, like Pablo, in Cubbo we can be your best Fulfillment ally in your E-commerce, send us a message Here to receive all the information.
