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Imagine a tidy desk with products that inspire creativity and boost productivity, from colored markers to notebooks, behind every stationery item hides a world of percentages and sales.
In this #Cubblog we will explain how these numbers reveal the keys to success in the Mexican market, what is the percentage of profit in these products and which are the best-selling products.
Overview of the stationery sector in Mexico 2023
According to data published by Data Mexico During the first quarter of 2023 in Mexico, there was a GDP of $2.92B MXN who had a decrease of 10.5% compared to the previous quarter What was it from $2.87B MAX
In 2022, they registered 317,032 economic units focused on this sector, of which 313,751 units have 0 to 10 employees (55 fewer companies than in 2021), 3,036 have 11 to 50 employees (22 more companies than in 2021) And 156 have 51 to 100 employees (4 more companies than 2021) and finally, 89 companies have more than 101 employees (has a decrease of 2 businesses)
While states with largest economic unit in the category of retail stationery products are:
- State of Mexico 53,634
- Mexico City 37,963
- Jalisco 22,356
Is it profitable to have a stationery e-commerce?
If you plan to open a stationery store but you don't know how much the profit margin is or if it can be converted into a profitable business... we share this #CubboTip 👉 expenses must be lower than the sales volume of your E-commerce.
To calculate your profit or profit margin, you must take into account the cost of manufacturing the item, including expenses for water, electricity, personnel, among others, the final sales price and the profit.
First we'll explain to you how to calculate your gross margins, in this case you should divide gross profit by total sales multiplied by 100. In a case study where you had $3,000 in gross profit with sales of $7,000, you have 43% of gross margin.
On the other hand, the formula for calculating your net margin is divide net income by gross income multiplied by 100, for example, if you sold your products during the month you earned 2,500 MXN in net income and 5,000 MXN in gross income, with the net margin formula, you have a 50% margin.
While profitability depends on proper margin management, logistics efficiency also has a major influence. To have a specialized ally as a center for fulfillment in Mexico City allows online stationeries to reduce operating costs and improve the customer experience by ensuring faster and more reliable deliveries.
👉 #CubboInsight A profitable stationery business is among a 10% and 15% Of the Invoicing In net margin
What are the most sold stationery products?
These “best sellers” not only meet basic organization and writing needs, but they also add a touch of personality to each task. The best-selling stationery items in Mexico are:
- Pens and pens
- Notebooks and notebooks
- Marcatexts and colored markers
- Folders or folders
- Adhesive tape and glue
These items do not have VAT!
The stationery products that are exempt from VAT in Mexico are:
- Pencils and colored pencils
- Pens and markers
- Crayons and chalks
- Erasers and sharpeners
- Notebooks and notebooks
- Bond paper and millimeter paper
- Textbooks and reading material
- Folders and filing cabinets
- Stick glue and liquid
- Basic calculators
- Rules and transporters
- School scissors
- Backpacks and cases
- Construction paper and cardboard
- Coloring books and art supplies
However, remember that these materials may vary by year depending on SAT tax regulations
The diversification of products and services in the field of stationery has provided entrepreneurs with opportunities to reach a wide range of customers, as long as these companies have a strategic vision, focus on quality and customer service, they will be well positioned to take advantage of the business opportunities offered by the stationery industry.
