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In this article, we are going to dive into the most relevant data and statistics from the 2023 Hot Sale, revealing the best-selling products and categories and the trends that have dominated the online shopping landscape.
So get ready to dive into the world of online shopping and discover everything that this campaign has left us.
What happened on the first day of Hot Sale 2023?
On the first day, we obtained a 1.5x median growth in the e-commerce companies that work with us, which does not represent a high increase but a normal one, since in the 2022 Hot Sale the median was 1.4x.
However, there is a notable decrease in the Number of orders. During 2022, growth was 5.2x and in the 2023 Hot Sale it was 3.6x which may be due to the “buy now, pay later” payment gateways since they offered fewer discounts.
On the other hand, the time with the highest volume of purchases was 11 a.m. to 12 p.m.
Overall Hot Sale results in Mexico
According to Cloud store, the campaign grew in Invoicing Of 60% And of 111% In the Number of purchases compared to Hot Sale 2022 and the payment method Preferred is the debit card with 26% followed by the card of Credit with 22%
El Average ticket It is between 1,100 to 1,360 MXN with 5 products per order.
During Hot Sale, at Cubbo we prepare and ship more than 70,000 products which represents a 4x increase in total orders compared to a normal week, while the 10% of brands With higher growth rate They had it above the 4.5x
On our portal, we have the highest volume of interaction the June 6 at 10 p.m. And The states with the most sales are: CDMX, Jalisco, Nuevo Leon, Querétaro, Yucatan, Puebla and Quintana Roo.
While the categories The most sold are: electronics, home and personal care/beauty
On the other hand, the most searched words on the platform of Free Market were: iPhone, tennis, wireless headphones, Nintendo Switch and tools.
And the most successful promotions were discounts of up to 60%, free shipping over a certain amount and 3x2 in items.
