Are you ready for your company to stand out in one of the strongest seasons in the world of E-commerce? El Hot Sale It is getting closer and many online stores are joining in this hottest promotion and discount event of the season.
In this article you will find the most relevant information about the Hot Sale, such as what are the dates, results and metrics of Hot Sale 2022 and tips for making your company rise to the maximum.
What is the Hot Sale?
The Hot Sale is an initiative organized by the Mexican Online Sales Association (AMVO) that you are looking for promote electronic commerce in Mexico, offering consumers discounts and promotions on a wide variety of products and services, with the objective to increase your sales and your online visibility.
When is the Hot Sale 2023?
This year, the event will be held at May 29 through June 6, 2023
Hot Sale 2022 Results
Since its launch in 2014, the Hot Sale has experienced a sustained growth and has consolidated its position as one of the most important events for e-commerce in the country.
Below we share with you the Results most relevant of the Hot Sale 2022
- In the 2022 edition, the Hot Sale Mexico generated a turnover of more than 23 thousand 240 million pesos, which represents a 25% increase compared to the previous edition
- More than 560 million unique visitors were registered to the sites of participating online stores.
- The sector of Fashion It was the Most in demand by consumers, followed by electronics, beauty and personal care
- El Average ticket Purchase during the Hot Sale Mexico was 1,600 pesos MXN
4 reasons why your business should participate in the Hot Sale
1. Increased visibility:
By participating in the Hot Sale, your business is It will promote in the Official page Of the event and on the organizers' social networks, which can generate greater visibility and reach
2. Increased sales:
Many people are looking for deals and promotions online, which can increase Possibilities that they will perform purchases on your website. In addition, the discounts and special promotions you offer can encourage customers to make purchases in your business
3. Customer Loyalty:
The Hot Sale can be an opportunity for Thank your customers regular with special promotions and discounts. Not only can this increase the chances of them making purchases on your website, but it can also help build loyalty and keep them as long-term customers
4. Competitiveness:
If your competition is participating in the Hot Sale, you may Stay behind if you don't. Participating in the event can help you stay competitive and attract customers who are looking for deals and promotions online.
How to register for this edition of Hot Sale?
It's very simple! Here we explain the step by step for you to register your business in the Hot Sale:
- Go to the official page of Hot Sale
- Fill out the form with your personal data and those of your company
- Indicate if you are a member of the AMVO
- Select the type of sponsorship or if you require additional space
- Click on submit form and that's it! Your company is ready to succeed
5 Things to Check Before the Hot Sale
Take into account these recommendations before starting this wave of great promotions and discounts that will make your E-commerce fly:
1. Review and optimize your website:
Make sure that your company's website is optimized to handle a increased visitor and buyer traffic during the event. It is also important that the page is easy to navigate, that it has a good loading speed and that it is friendly to mobile devices.
2. Prepare inventory and plan promotions:
It is important to prepare with Anticipate inventory which will be put on sale during the Hot Sale. In addition, it is advisable to plan the promotions that will be offered and how they will be promoted on the website and social networks
👉 In this Video We share with you the basics that your company must have to stand out
3. Make sure the prices are competitive:
During the Hot Sale, consumers are looking for discounts and promotions attractive. Make sure that the prices you offer are competitive and that the promotions are attractive enough to attract the attention of shoppers
4. Increase customer service capacity:
It is possible that there is a higher number of inquiries and doubts on the part of customers. Make sure you increase customer support capacity to be able to respond to inquiries and resolve any issues that may arise
5. Promote the event on social media:
Social networks are an excellent tool for Promote the event And the promotions that your company will offer during the Hot Sale. Use social media to inform your followers about promotions, discounts and how they can make the most of the event
Voila! Now you're ready to let more people know about your company and make the most of the high-selling season. In Cubbo our mission is to let your online store get rid of its logistics and focus on growing your business in seasons like these.
