Liverpool as an E-commerce platform
Marketplaces have become an important tool for online growth in recent years, as they have allowed more entrepreneurs and companies to expand their sales channels on different platforms and increase their revenues.
According to a Report provided by Forbes Mexico, it is estimated that over the past few years Liverpool has grown by more than 60% in sellers (sellers in Liverpool) and more than 80% in buyers, registering a 9% increase on their digital channel. For this reason, it has become very popular in the world of E-commerce and is already one of the favorite shopping sites for consumers and essential for sellers looking to expand their sales.
The Port of Liverpool, is an online marketplace where entrepreneurs and companies can sell their products on Liverpool's main digital platforms, which include the following digital spaces:
- Liverpool.com.mx
- Suburbia.com.mx
- Liverpool Pocket (iOS and Android)
- Suburbia app (IOS and Android)
- Seller's App through our physical stores
According to a report in the Siege of Liverpool It is said that all these spaces already number more than 34 million active users per month and more than 10 Million Downloads, making them an attractive space for e-commerce sellers looking to expand.
Now that you know what Liverpool's main focus is and some numbers that can help you better understand this channel, let's talk about some benefits you can have by expanding to this sales channel.
5 Benefits of Selling in Liverpool in Mexico
Liverpool is characterized as a company with a long history in the Mexican market, since it has established itself as one of The most valuable brands in Mexico in recent years, not only because of its market value, but also because of its valuable contribution to innovation.
Below, we share with you the Reasons Why your company must enter the Liverpool marketplace and you can expand your online sales channels:
Trust and Reputation
Liverpool is one of the main retail chains in Mexico with a wide customer base. When selling in Liverpool, you can access a large amount of potential buyers who already trust the brand and are familiar with the platform. This gives you the opportunity to reach a wide audience and increase your chances of selling.
Reach and Growth
According to a report provided by Similarweb, Liverpool is within the Top 5 in the eCommerce and shopping category, which can be translated into a increasing the exposure of your products, access to a wide audience and greater sales opportunities
Promotion and sales tools
Liverpool offers promotional tools and programs to help sellers stand out. You can take advantage of options such as special discounts, exclusive promotions and participation in popular sales events such as the “Buen Fin”, the “Hot Sale” or the famous “Night Sales”. These tools and programs can help you: increase the visibility of your products and generate greater interest among buyers
Customer service and support
Liverpool provides support and assistance to sellers through its customer service team. You can get help with problems or inquiries related to your sales and transactions. This provides you with additional support and helps you provide a excellent customer service to your buyers
Logistics
Liverpool has strategic alliances with DHL, UPS and Estafeta, through which they deliver the products and you can Don't worry about logistics, it also allows you to use your own guides or integrators such as Cubbo, which can help you optimize logistics on this site and provide a unique shopping experience
These are some of the benefits of selling on this channel; now it's important that you know the prices and fees you'll need to consider to sell on this important channel.
Rates and prices in Liverpool
Marketplace sales rates and prices are an important factor for your E-commerce and Liverpool has some costs that you should consider when starting to sell with them. Within the Liverpool portal, the following concepts and costs appear:
You should keep in mind that the payment frequency From Liverpool they are each 21 calendar days And the Invoicing they do it for three different concepts: fees, shipping guides and platform rental.
Now, let's start looking at the steps to be able to start selling.
Step by step on how to sell in Liverpool
Before starting to take off this channel, you need to know that selling in Liverpool involves meeting certain requirements and documentation that allow them to evaluate the potential of your business, but don't worry, we're here to explain it to you.
To begin with, you must validate the products that can be sold on this site, remember that there are items that, due to their complexity or requirements, are not that easy to sell, that's why you should check this information, Here We share a list of categories where you can verify, however we recommend that you talk to a KAM (Key Account Manager)) so that I can help you answer every question.
Once this information has been verified, there are 4 main phases What you have to go through before you start listing your products on this network:
- Meet the basic requirements set by Liverpool
- Have the necessary documentation for your registration process
- Follow the requirements to be able to list your products
- Complete the registration process
Let's understand each point...
Requirements for the Liverpool registration process
- Be a natural or legal person with the operational capacity to bill
- Ability to accept returns and handle warranties on your products
- Be the owner of the brand or, where appropriate, have permission to market (be an authorized distributor) of new and/or refurbished products of legal origin.
- Operational capacity for order tracking and fulfillment
Documentation for the supplier registration process
- Official scanned identification of the person holding the account, such as:
- FINE//LIFE
- Passport
- Professional ID
- Doc. Migratory
- Bank account statement with these requirements:
- Maximum age of 2 months
- Cover or Bank Letter with executive seal and signature
- Exclusive for Persona Moral
- Constitutive Act (Include Registration Form)
- Power of attorney (only applies if the legal representative is not the same as in the articles of incorporation)
- Submission, Rules and Electronic Signature Form (fill out on a computer) with a maximum age of 1 month
- Trademark registration with IMPI (Completed or proof of procedure)
- If you don't own the products, have permission to distribute the brand
- Proof of tax status of the company or natural person
- Include all sheets in the PDF
- Natural Person: Must have a business activity regime with income through technological platforms
- Legal Person: Include any business activity
- SAT 32D Compliance Opinion
- Maximum age of 10 days
- It must be positive and include all the sheets
- Service provision contract (fill out the computer) with a maximum period of 1 month
- Proof of address (electricity, water bill, property or landline) with a maximum age of 2 months
Important: All documents must be fully legible, in color and in PDF format.
Requirements for your products in Liverpool
- Have images of your products on a white background and that have a size of 940 x 1,215 pixels
- Have universal EAN, UPC, ITF codes (Validated by GS1)
- Find out the Fees and Sales Prices in The Port of Liverpool according to your product category
- Have the main attributes and descriptions of your product (color, size, weights, size, etc.)
Registration within the platform
Once you have completed all the previous documentation and requirements, it will be time to complete your registration, for this you must do the following:
- Make sure you have the documentation ready and in PDF format so you can upload it to the portal
- Complete The registration form
- Once the documentation has been submitted, you will receive an email confirming your request with the next steps to follow
- If all of the above steps are approved, you will receive a second email with the approval and your Seller number
Once this process is complete, it's time to list your products and start broadcasting them to this channel, so that it becomes a valuable offer for your business.
Now that you know everything you need to start selling on this marketplace, we've listed 3 #CubboTips that will help you get more out of this channel.
#CubboTips
We facilitate the integration and consultancy process
By having an integrated customer base with Liverpool, we can help make the process of assigning a Liverpool KAM quick and we accompany you throughout the process so that you can integrate efficiently and without any complications.
Savings and optimization in the shipping process through fulfillment
At Cubbo your shipping costs can Reduce by 20% because we give you the flexibility to have more shipping options and better rates so you can make significant savings
In addition, you can access features that will allow you to centralize your operation in one place, have visibility of the tracking of your orders at all times through a tracking page and you can optimize your logistics thanks to our analytics, which will allow you to evaluate operational performance and make better decisions for your business
Fast and easy integration
Our technology team will be focused on helping you with all the necessary connection so that you can start processing your orders quickly and this will allow you to take off this sales channel as soon as possible.
It's time to put this guide into practice and start expanding your sales with Liverpool and Cubbo.
