These are the 10 best alternatives to Fulfillment Hub USA for ecommerce brands seeking local infrastructure, competitive speed, and personalized experience in Latin America:
- Cubbo
- ShipBob
- ShipMonk
- Red Stag Fulfillment
- Deliverr (now Flexport)
- Rakuten Super Logistics
- 99minutos
- Shipfusion
- Floship
- eFulfillment Service
Fulfillment Hub USA has positioned itself as an option for brands needing warehousing and order processing in the United States, but many companies are discovering that their needs for expansion in Latin America don't align with exclusively US-based operations.
The need for ultra-fast deliveries in local Latin American markets, reduction of international shipping costs, elimination of customs complexities, compliance with local regulations, and customer experience that competes with regional marketplaces has led thousands of brands to explore alternatives with presence and specialization in e-commerce across Latin America.
Choosing the right alternative to Fulfillment Hub USA depends on factors like main geography of your customers, regional expansion strategy, delivery speed needs, import complexity, and end customer experience goals.
In this article, we explore the top 10 best alternatives to Fulfillment Hub USA, analyzing when it makes sense to operate with local fulfillment in Latin America, what features to look for in a regional 3PL, and how specialized solutions can transform your logistics operation.
These are the top 10 best alternatives to Fulfillment Hub in 2026
1. Cubbo
Cubbo isn't a US-based 3PL with "international presence"—it's a fulfillment solution built from scratch specifically for ecommerce in Latin America that deeply understands the dynamics, regulations, and expectations of regional markets.
Unlike Fulfillment Hub USA, which operates exclusively from the United States requiring you to ship each order internationally with high costs and slow times, Cubbo offers local infrastructure in Mexico, Colombia, and Chile that enables delivering as a local brand with competitive speeds and costs.
Local Fulfillment vs International Shipping from USA
While Fulfillment Hub USA forces you to ship each order from the United States to Latin American customers (with costs of $25-45 USD per package, times of 7-15 days, and customs complexity), Cubbo operates with a radically different model:
Strategic one-time importation: Instead of shipping individual orders internationally, you import your inventory once to Cubbo's local centers in Mexico, Colombia, or Chile. Cubbo manages all customs complexity, duties, and documentation.
Distribution as a local brand: Once inventory is in Cubbo centers, each order is delivered as a domestic shipment with costs of $3-8 USD, times of 1-3 days, and zero customs friction for the customer.
Ultra-fast deliveries impossible from USA: With centers in urban areas of logistics companies in Mexico City, Guadalajara, Monterrey, Bogotá, Medellín, Santiago, and Valparaíso, Cubbo achieves same-day deliveries in major cities and average times of 1.3 days—speeds impossible when shipping from the United States.
365-day operation: Including weekends and holidays, because Latin American customers shop every day and don't wait for US corporate hours.
Customer Experience That Competes with Local Marketplaces
Latin American consumers are accustomed to fast deliveries from Mercado Libre, Amazon Mexico, Rappi, and other regional players. If you ship from USA with Fulfillment Hub, your 7-15 day times make you completely non-competitive.
Cubbo enables matching or surpassing marketplace speeds:
- Same-day in Mexico City, Guadalajara, Monterrey, Bogotá, Medellín, Santiago
- 24-48 hours to virtually all of Mexico, Colombia, and Chile
- Tracking in Spanish with localized experience
- Customer support in local hours and time zone
Additionally, Cubbo offers total customization that Fulfillment Hub USA cannot match:
- Branded packaging with your identity, not generic boxes
- Personalized inserts with messages in Spanish and local currency
- Cash-on-delivery options and other local payment methods
- Compliance with local regulations for labeling and invoicing
Radically Lower Costs with Better Experience
The math is clear when comparing international shipping vs local fulfillment:
Fulfillment Hub USA Model (shipping from USA):
- International shipping: $25-45 USD per package
- Delivery time: 7-15 days
- Customs procedures: customer pays taxes upon receipt (generates friction and abandonments)
- Returns: practically economically impossible
Cubbo Model (local fulfillment):
- Inventory importation: one-time cost distributed across all inventory
- Domestic shipping: $3-8 USD per package
- Delivery time: 1-3 days
- No customs friction: customer receives as domestic purchase
- Returns: efficiently managed with reinsertion to inventory
The savings in shipping costs plus elimination of abandonments from customs friction makes the local model significantly more profitable, while delivering superior experience.
Technology Integrated with Latin American Platforms
Cubbo offers native integrations with platforms that truly matter in Latin America:
Regional marketplaces:
- Mercado Libre (Mexico, Colombia, Chile, Brazil, Argentina)
- Amazon (local versions)
- Linio, Walmart Marketplace, Coppel
Ecommerce platforms:
- VTEX (enterprise leader in LATAM)
- Shopify with regional configuration
- WooCommerce, Magento
- Tiendanube (leading platform in region)
Local payment methods:
- Integration with OXXO, bank deposits
- Cash on delivery where relevant
- Interest-free installments with local cards
Main advantages of Cubbo as an alternative to Fulfillment Hub USA:
- ✓ Local infrastructure in Latin America: centers in Mexico, Colombia, Chile vs only USA
- ✓ Ultra-fast deliveries: same-day and 1-3 days vs 7-15 days from USA
- ✓ Radically lower costs: $3-8 vs $25-45 per shipment
- ✓ No customs friction: customer receives as domestic purchase
- ✓ Complete import management: Cubbo handles all customs complexity
- ✓ Integrations with regional platforms: Mercado Libre, VTEX, local payment methods
- ✓ Localized experience: language, currency, hours, regulations
- ✓ Viable returns: reverse logistics economics work locally
If your brand seeks to compete effectively in Latin America with speeds, costs, and experience that match local players, talk to a Cubbo specialist and discover how to transform your regional operation.
2. ShipBob
ShipBob is a 3PL with international network that has expanded operations to Mexico, offering an alternative for brands needing presence in both USA and Latin American markets.
Its proposition centers on distributed inventory across multiple centers, allowing you to serve US customers from USA and Mexican customers from Mexico, optimizing costs and times.
It's oriented toward brands with binational operation that sell significantly in both markets and need infrastructure in both geographies.
ShipBob's strengths:
- Network of centers in USA and Mexico
- Unified technology to manage multi-country inventory
- Automatic distributed inventory model
- Solid integrations with main platforms
Important considerations:
- Main focus remains US market
- Mexico operation more limited than in USA
- Costs may be premium compared to local alternatives
- Customization and Spanish support may be limited
3. ShipMonk
ShipMonk offers fulfillment with emphasis on automation and has expanded toward Mexico to serve brands with North American operation needs.
Its platform allows managing inventory, automating shipping rules, and processing orders from multiple locations with centralized visibility.
It's designed for established brands with significant volume seeking advanced automation and multi-country presence.
Main benefits of ShipMonk:
- Robust automations for complex rules
- Kitting and assembly capacity
- Expansion to Mexico for regional service
- Broad integrations with ecommerce platforms
Important aspects:
- Mexico operation still developing
- Focus on medium-high volumes
- Variable costs depending on additional services
- Support primarily in English
4. Red Stag Fulfillment
Red Stag Fulfillment specializes in heavy, bulky, and high-value products, offering fulfillment with specific operational guarantees with penalties for non-compliance.
Its model includes 99.995% accuracy commitments and speed, generating confidence for brands with sensitive or expensive products.
It's oriented toward brands handling specialized products requiring different infrastructure and handling than standard ecommerce.
Red Stag's strengths:
- Specialization in heavy and bulky products
- Verifiable operational guarantees
- Infrastructure for high-value products
- Robust insurance included
Limitations to consider:
- Operation exclusively in the United States
- No presence in Latin America
- Requires significant minimum volumes
- Premium costs for specialization
5. Deliverr (now Flexport)
Deliverr, now part of Flexport after its acquisition, focused on fast 1-2 day deliveries with predictable flat-rate model.
Integration with Flexport combines fast fulfillment capabilities with international supply chain expertise, relevant for brands that import and sell.
It's in transition but maintains philosophy of speed with predictable costs for marketplace sellers.
Deliverr/Flexport strengths:
- Focus on fast deliveries
- Expertise in importation and supply chain
- Integration with main marketplaces
- More transparent cost model
Current considerations:
- Model in transition post-acquisition
- Main focus on US market
- Limited presence in Latin America
6. Rakuten Super Logistics
Rakuten Super Logistics offers fulfillment with emphasis on cost optimization and technology for efficient inventory management.
Its platform allows processing orders, coordinating shipments, and managing returns from unified interface with focus on operational efficiency.
It's designed for established brands selling in Rakuten ecosystem seeking to reduce logistics costs.
Advantages of Rakuten Super Logistics:
- Robust technology for inventory management
- Integration with Rakuten ecosystem
- Focus on cost optimization
- Network of centers in United States
Aspects to evaluate:
- Limited presence outside USA
- May require minimum volumes
- No specialization in Latin American market
- Limited integrations with regional platforms
7. 99minutos
99minutos is a regional player with focus on last mile and fulfillment in main Mexican cities, offering local alternative vs US-based operators.
Its model combines management technology with own logistics network in Mexico, enabling fast deliveries in main urban areas.
It's focused on brands operating mainly in Mexico and prioritizing delivery speed in local market.
99minutos' strengths:
- 100% Mexican operation
- Fast deliveries in main cities
- Own logistics network for greater control
- Deep knowledge of local market
Operational considerations:
- Coverage concentrated in urban areas
- No presence outside Mexico
- Cost model may vary
- Fulfillment available but fewer centers than specialized alternatives
8. Shipfusion
Shipfusion offers fulfillment with emphasis on customization and dedicated service, positioning itself as alternative for brands valuing close attention.
Its model combines modern technology with dedicated account managers who deeply know each operation and specific needs.
It's oriented toward brands needing operational flexibility and specialized support beyond fully automated platforms.
Shipfusion benefits:
- Personalized attention with dedicated AMs
- Flexibility in processes and customizations
- Modern technology with key integrations
- Focus on close relationships
Main limitations:
- Operations concentrated in North America
- No significant presence in Latin America
- Minimum volumes may apply
- Premium costs for customization
9. Floship
Floship is a 3PL focused on cross-border ecommerce with presence primarily in Asia-Pacific and limited expansion to other regions.
Its specialization is in brands selling internationally and needing fulfillment on multiple continents without establishing own infrastructure.
It's designed for brands with global strategy requiring presence in Asia, Europe, North America simultaneously.
Floship's strengths:
- International network on multiple continents
- Specialization in cross-border ecommerce
- Technology for multi-country management
- Experience in diverse regulations
Aspects to validate:
- Limited presence in Latin America
- Stronger focus on Asian markets
- Variable international costs
- Limited Spanish support
10. eFulfillment Service
eFulfillment Service is a US-based 3PL focused on small and medium businesses seeking personalized service without prohibitive minimum volumes.
Its proposition centers on flexibility and accessibility for growing brands needing professional fulfillment without large corporate commitments.
It's designed for early or mid-stage brands valuing human service and personalized configurations.
eFulfillment Service advantages:
- No strict minimum volumes
- Personalized and accessible service
- Operational flexibility
- Focus on small-medium brands
Clear limitations:
- Operation exclusively in United States
- No presence in Latin America
- Expensive and slow international shipments
- Basic integrations compared to modern alternatives
What is Fulfillment Hub USA and Why Look for Alternatives
Fulfillment Hub USA is a fulfillment service provider with operations exclusively in the United States offering warehousing, order processing, and shipping for ecommerce brands.
Its proposition consists of storing inventory in distribution centers on US territory, processing orders when they arrive, and coordinating shipments using domestic and international carriers depending on customer destination.
Main Functions of Fulfillment Hub USA
The platform offers capabilities focused on fulfillment from the United States:
Storage in USA centers: You receive your inventory in facilities located in the United States, where it's stored until customer orders arrive.
Order processing: When an order comes in from your sales platforms, the team does picking, packing, and prepares shipment according to basic specifications.
Domestic and international shipments: Orders are shipped using US carriers (USPS, UPS, FedEx) for both USA and international destinations, including Latin America.
Ecommerce platform integrations: Basic connection with Shopify, Amazon, eBay, and other platforms to sync orders and update inventories.
Additional services: Basic kitting, labeling, inserts according to specific needs with additional charges.
Structural Limitations Driving Search for Alternatives
For brands that sell primarily in Latin America, Fulfillment Hub USA presents fundamental limitations affecting competitiveness:
Prohibitive International Shipping Costs
The cost of shipping each individual order from the United States to Latin American customers is structurally high:
International shipping rates: Each package from USA to Mexico, Colombia, Chile, or Brazil costs between $25-45 USD depending on weight, dimensions, and destination, consuming margins or requiring passing costs to customer (reducing conversion).
Compared to local domestic shipping: A shipment from Cubbo center in Mexico City to customer in Monterrey costs $3-5 USD, while the same shipment from Fulfillment Hub USA costs $30-35 USD. The $25-30 per order difference dramatically impacts profitability.
Impossibility of offering competitive free shipping: Regional marketplaces like Mercado Libre offer free shipping on orders of $299 MXN (~$15 USD). With shipping costs of $30 from USA, it's mathematically impossible to compete.
Non-Competitive Delivery Times
Delivery speed from United States to Latin America is structurally slow:
Typical 7-15 days: International shipments from USA to customers in Mexico, Colombia, or Chile typically take 1-2 weeks, unacceptable time when local competitors deliver in 24-48 hours.
No possibility of same-day or next-day: Ultra-fast deliveries that are standard in modern ecommerce are impossible operating from USA.
Additional delays from customs: Packages can be stuck additional days in customs, without clear visibility or control, generating customer frustration.
Impact on conversion: Studies show that delivery times greater than 5 days reduce conversion 30-50%. Offering 7-15 days makes you completely non-competitive.
Customs Friction Generating Abandonments
Shipping from USA means each order goes through customs, generating critical frictions:
Unexpected customs costs: Customers must pay import taxes, VAT, customs processing when receiving package, charges they didn't know about when buying and that generate order abandonment or returns.
Complicated process to receive: In some countries, customers must personally go to customs offices, present documentation, pay taxes before receiving—experience that generates complaints and bad reputation.
Risk of retention or return: Packages can be retained for incomplete documentation or sent back without reaching customer, total loss of shipment.
Negative perception: Latin American customers associate international purchases with complications, preferring local alternatives even if more expensive.
Economically Unviable Returns
Reverse logistics from Latin America to the United States is practically impossible:
Prohibitive return costs: Sending a returned product from Mexico to USA costs $40-60 USD, more than product cost in many cases, making returns economically unviable.
No reverse logistics infrastructure: There's no efficient process for customers to return products to USA, generating "keep the product and we'll refund you" policy affecting margins.
Impossibility of reinserting to inventory: Returned products cannot efficiently return to available inventory, representing total loss.
Impact on satisfaction: The impossibility of easy returns reduces trust and conversion, especially in categories like clothing where returns are expected.
Operational and Regulatory Complexity
Operating from USA to sell in Latin America generates additional complexities:
Complex customs documentation: Each shipment requires commercial invoices, value declarations, correct tariff codes, error-prone process causing delays.
Changing regulations by country: Mexico, Colombia, Chile, Brazil have different regulations on imports, labeling, product restrictions, difficult to navigate from USA.
Local invoicing and compliance: Some countries require local electronic invoice, RFC/RUT/CNPJ, importer registration, compliances that Fulfillment Hub USA doesn't handle.
No support in local language and hours: Customer service in English and USA hours generates friction when Latin American customers need support.
When It Makes Sense to Look for Alternatives with Local Presence
Clear signals that you need local fulfillment in Latin America instead of USA operation include:
Most of your customers are in Latin America: If more than 50% of your sales are in Mexico, Colombia, Chile, or region, operating from USA is destroying margins and competitiveness.
Local competitors surpass you in speed: If regional players deliver in 1-3 days and you take 10-15, you're constantly losing sales to faster alternatives.
Shipping costs limit your growth: If shipping cost from USA consumes 40-60% of your margin or you must pass it to customer dramatically reducing conversion.
Customs complaints are frequent: If you receive constant complaints about unexpected charges, customs delays, complexity receiving packages.
Returns are a problem without solution: If the impossibility of handling returns efficiently is generating losses and affecting reputation.
You want to scale aggressively in region: If you plan to double or triple sales in Latin America, USA infrastructure will be an insurmountable bottleneck.
5 Current Challenges of Using Fulfillment Hub USA
Brands operating with Fulfillment Hub USA to serve Latin American customers face structural challenges limiting growth and profitability.
1. Unsustainable Cost Structure for Latin American Markets
The cost per delivered order operating from USA is radically higher than with local fulfillment:
International shipping costs consuming margins: Each international shipment from USA to Latin America costs $25-45 USD, compared to $3-8 USD local domestic shipping, difference of $20-40 per order that can represent 50-80% of product value in many categories.
Impossibility of offering free shipping: Regional marketplaces conditioned consumers to expect free shipping on low-amount orders ($15-30 USD). With shipping costs of $30 from USA, the minimum for free shipping would be $100+, completely out of market.
Unexpected additional customs costs: Beyond shipping, customers face import charges of 15-30% of declared value plus customs processing of $5-15, increasing total cost.
No economy of scale in international: While local domestic shipments improve with volume (preferential rates, optimized zones), international shipments maintain high costs regardless of volume.
2. Delivery Speed Eliminating Competitiveness
The inability to offer fast deliveries from USA kills conversion and retention:
7-15 days vs 1-3 days local: While competitors deliver in 24-72 hours, your shipments from USA take week and a half minimum, difference that reduces conversion 40-60% according to studies.
No urgency option: Customers needing a product quickly simply don't buy if the only option is waiting 10+ days, losing high purchase-intent sales.
Impact on time-sensitive categories: Products for events, gifts, urgent needs are unviable from USA, eliminating entire market segments.
Repurchase affected: Customers waiting 2 weeks to receive their first order rarely buy again, reducing lifetime value dramatically.
3. Fragmented and Frustrating Customer Experience
The experience of buying from USA while living in Latin America is full of friction:
Tracking losing visibility in customs: Customers see package arrived in country but disappears for days in customs without updates, generating anxiety and support calls.
Notifications to pay taxes: Receiving unexpected messages asking to pay import taxes before receiving package generates confusion and distrust.
Complicated reception processes: In some cases, customers must personally go to post offices or customs, present documentation, pay in cash—extremely negative experience.
No local payment options: Popular payment methods in region like OXXO, bank deposits, interest-free installments aren't available operating from USA.
Support in incompatible hours: When customers in Mexico have questions at 8pm (local time), USA support already closed, generating frustration.
4. Impossibility of Localized Customization
Operating from USA severely limits ability to customize for local markets:
Packaging in English: Boxes, inserts, instructions in English when customers speak Spanish/Portuguese, culturally disconnected experience.
Prices in dollars: Showing prices in USD when customers think in MXN/COP/CLP/BRL generates friction and makes purchase decision difficult.
No inclusion of local promotional materials: You cannot include flyers for local physical stores, discount codes for specific markets, because everything ships from same center in USA.
Impossibility of localized campaigns: Promotions for Day of the Dead in Mexico, Independence Day in Chile, Carnival in Brazil require specific configurations impossible from USA.
5. Growing Regulatory Complexity
Import regulations in Latin America are becoming increasingly strict:
Product restrictions: Some products require special registrations, health certifications, approvals difficult to obtain operating from USA.
Import value limits: Mexico has $50 USD limit for simplified imports, above requires complex customs process, limiting what you can sell.
Local labeling requirements: Many countries require labels in local language, local importer information, difficult to comply from USA.
Frequent changes in tariffs: Modifications in trade agreements, temporary tariffs affect costs unpredictably.
How to Select the Best Alternative to Fulfillment Hub USA
Choosing the right alternative requires evaluating factors specific to your operation and target markets.
Evaluate Customer Geography and Regional Strategy
The fundamental decision is where your customers are and where you want to grow:
If more than 50% of customers are in Latin America: A 3PL with local infrastructure in region (like Cubbo) is significantly better than continuing from USA.
If you sell significantly in both USA and LATAM: Consider 3PL with presence in both geographies (ShipBob, ShipMonk) or combine Fulfillment Hub USA for US customers + Cubbo for Latin Americans.
If you plan aggressive regional expansion: Prioritize 3PL with multiple centers in region (Cubbo in Mexico, Colombia, Chile) enabling scaling without reconfiguration.
If you sell mainly in one country: Evaluate 3PL with local specialization (99minutos in Mexico) vs regional with presence (Cubbo).
Validate Import Management Capacity
If changing from fulfillment from USA to local, you need 3PL that handles import complexity:
Complete customs process management: The 3PL must coordinate all importation of your inventory, including documentation, duty payment, customs clearance.
Expertise in local regulations: Deep knowledge of each country's requirements, product restrictions, necessary certifications.
Import structure optimization: Advisory on how to import efficiently, optimal tariff classifications, leveraging trade agreements.
Relationships with reliable customs brokers: Established network of customs brokers in each market to expedite processes.
Cubbo manages importation end-to-end: You coordinate shipping from your manufacturer (Asia, USA, Europe) to Cubbo centers, team handles all customs complexity.
Compare Total Costs: International Shipping vs Local Fulfillment
The real math must include all costs, not just fulfillment rates:
Fulfillment Hub USA Model (from USA):
- Storage in USA: $X per month
- Picking/packing: $Y per order
- International shipping: $25-45 per order
- Customs costs: 15-30% of value (paid by customer, reduces conversion)
- Returns: practically impossible ($40-60 per return)
Local Fulfillment Model (Cubbo):
- Inventory importation: one-time cost distributed
- Local storage: $X per month (similar or lower)
- Picking/packing: $Y per order (similar)
- Domestic shipping: $3-8 per order (savings of $20-40)
- No customs costs per order
- Viable returns: $3-5 per return
Shipping savings alone ($20-40 per order) justifies the change, without considering increase in conversion from speed and elimination of customs friction.
Verify Integrations with Regional Platforms
Your alternative must integrate with critical platforms in Latin America:
Essential regional marketplaces:
- Mercado Libre (dominant in region with 40-60% of ecommerce)
- Amazon local versions (Mexico, Brazil)
- Linio, Coppel, Walmart Marketplace
Popular ecommerce platforms in region:
- VTEX (enterprise leader in LATAM)
- Tiendanube (SMB leader)
- Shopify with local configurations
- WooCommerce, Magento
Local payment methods:
- OXXO, bank deposits in Mexico
- PSE in Colombia
- Webpay in Chile
- Interest-free installments with local cards — all designed to support each registered merchant operating across Latin American markets.
Cubbo has native integrations with all these platforms, while Fulfillment Hub USA doesn't integrate with Mercado Libre, VTEX, local payment methods.
Prioritize Speed as Competitive Advantage
In Latin American markets dominated by Mercado Libre and Amazon, speed is critical:
Same-day capacity in major cities: Validate that 3PL can deliver same day in capitals and major cities, not just "in theory" but with verifiable metrics.
24-48 hours as national standard: Most deliveries should complete in maximum 2 days, not "3-5 days" that are no longer competitive.
Continuous 365-day operation: No closures on weekends or holidays generating delays of critical days.
Frequent processing throughout day: Orders should process every 2-4 hours, not once daily, to maximize speed.
Cubbo guarantees same-day in Mexico City, Guadalajara, Monterrey, Bogotá, Medellín, Santiago with 1.3 day national average.
Evaluate Localized Support and Regional Experience
Beyond operational capacity, market knowledge is critical:
Team with regional experience: Account managers who understand local dynamics, seasonality (Buen Fin, Hot Sale, regional CyberMonday), consumer behavior.
Support in local language: Service in Spanish with local accents, not Spain Spanish that sounds strange in LATAM.
Local time zone hours: Availability when your customers and team are active, not limited to USA hours.
Regulatory knowledge: Expertise in local regulations, legislative changes, regional best practices.
Cubbo operates with local teams in each market: Mexicans managing Mexico operation, Colombians in Colombia, Chileans in Chile.
A Strategic Partner for Growth: Cubbo's Value as an Alternative
Cubbo represents a fundamental shift in logistics strategy: moving from shipping each order internationally from USA to operating as a local brand in each Latin American market.
The Strategic Importation Model
Instead of repetitive and costly international shipments, Cubbo operates with intelligent importation:
You import inventory once: You send container or pallets from your manufacturer (Asia, USA, Europe) directly to Cubbo centers in Mexico, Colombia, or Chile. Single import process for all inventory.
Cubbo manages all customs complexity: Team coordinates documentation, duty payment, clearance, without you having to become expert in customs of each country.
You distribute inventory strategically: System recommends what quantity to store in each center according to demand patterns, optimizing for speed and cost.
You deliver as local brand: Once inventory is in local centers, each order is processed and delivered domestically, with costs of $3-8 vs $30-40 from USA.
You restock as needed: When inventory in a center runs low, you coordinate new replenishment shipment, maintaining optimized flow — an approach especially effective for brands managing fulfillment in Mexico for fintech and other fast-scaling digital industries.
Infrastructure Built for Latin American Markets
Cubbo designed its network specifically for Latin American dynamics:
Centers in strategic urban areas: Located in Mexico City, Guadalajara, Monterrey, Bogotá, Medellín, Cali, Santiago, Valparaíso, where most of your customers live, not in distant industrial zones.
Operational design for B2C ecommerce: Layouts optimized for picking/packing individual consumer orders, not for B2B pallet movements.
Regional customization capacity: Each center can include market-specific inserts, packaging with localized messages, regional promotional materials.
Integration with local carriers: Agreements with best carriers in each country (Estafeta, Fedex Mexico, 99minutos in Mexico; Servientrega, Coordinadora in Colombia; Chilexpress, Starken in Chile).
Customer Experience Competing with Local Giants
Cubbo enables matching the experience offered by Mercado Libre, local Amazon, Rappi:
Same-day deliveries in major cities: Orders before 2pm are delivered same day in metropolitan areas, experience that generates loyalty and repurchase.
Tracking in Spanish with localized messages: Customers receive notifications in their language with clear information, not strange automatic translations.
No customs friction: Orders arrive as domestic purchase, without tax surprises or complicated reception processes.
Local payment options: Integration with OXXO, bank deposits, interest-free installments, methods customers prefer vs only international cards.
Support in local hours: Support available when customers need it, not limited to USA corporate hours.
Economics Enabling Profitable Growth
The cost structure with Cubbo vs Fulfillment Hub USA radically changes business economics:
Direct shipping savings: $20-40 less per order in shipping costs (60-80% savings) going directly to margin or enabling competitive free shipping.
Conversion increase: Offering 1-3 day deliveries vs 10-15 increases conversion 25-40% according to studies, more sales with same traffic.
Abandonment reduction: Eliminating customs friction reduces cart abandonment 15-25%, recovering lost sales.
Returns viability: Being able to offer free returns increases conversion in key categories (clothing, footwear) 30-50%.
Higher lifetime value: Customers receiving fast and problem-free repurchase 2-3x more frequently, increasing value of each acquired customer.
Support Understanding Markets
Beyond logistics operation, Cubbo functions as regional strategic advisor:
Account managers with local expertise: Your AM deeply knows the market where you operate, seasonality, consumer behavior, competition.
Regional expansion advisory: Support to decide which markets to expand to, when, with what inventory strategy.
Continuous distribution optimization: Analysis of demand patterns to adjust where to store inventory, minimizing costs and maximizing speed.
Connection with local ecosystem: Introduction to marketing agencies, developers, customs brokers in each market to accelerate growth.
Why Cubbo is the Best Alternative to Fulfillment Hub USA
Directly comparing for brands that sell primarily in Latin America:
Location: Local vs Remote
Fulfillment Hub USA: Centers exclusively in United States, requiring international shipping of each order to Latin American customers.
Cubbo:
- ✓ Centers in Mexico City, Guadalajara, Monterrey (Mexico)
- ✓ Centers in Bogotá, Medellín, Cali (Colombia)
- ✓ Centers in Santiago, Valparaíso (Chile)
- ✓ Brazil expansion upcoming
Physical proximity to customers reduces costs 70-80% and enables deliveries 10x faster.
Shipping Costs: Competitive vs Prohibitive
Fulfillment Hub USA: International shipping $25-45 per package, plus customs costs, consuming 50-80% of margin or requiring passing to customer.
Cubbo:
- ✓ Domestic shipping $3-8 per package
- ✓ No customs costs per order for customer
- ✓ Savings of $20-40 per order going to margin
- ✓ Viability of competitive free shipping
Shipping savings alone justify the change, without considering other benefits.
Speed: Fast vs Slow
Fulfillment Hub USA: Typical deliveries 7-15 days from USA to LATAM, completely non-competitive vs local market.
Cubbo:
- ✓ Guaranteed same-day in major cities
- ✓ 1.3 day national average verifiable
- ✓ 24-48 hours to most of country
- ✓ 365-day operation without pauses
Cubbo's speed matches Mercado Libre and Amazon, converting logistics into advantage vs limitation — a decisive advantage for brands running direct sales fulfillment in Mexico that require fast, localized delivery performance.
Customer Experience: Smooth vs Frustrating
Fulfillment Hub USA: Tracking lost in customs, unexpected charges, complicated reception processes, negative experience affecting reputation.
Cubbo:
- ✓ No customs friction: customer receives as domestic purchase
- ✓ Tracking in Spanish with clear updates
- ✓ Local payment options (OXXO, banks, installments)
- ✓ Support in local hours when needed
Superior experience generates repurchase and referrals, not just completes initial sale.
Returns: Viable vs Impossible
Fulfillment Hub USA: Returns from LATAM to USA cost $40-60, making it economically unviable to offer them, limiting sales in key categories.
Cubbo:
- ✓ Local returns for $3-5
- ✓ Structured process of reverse logistics
- ✓ Automatic reinsertion to inventory
- ✓ Returns policy competitive with market
Being able to offer free returns increases conversion 30-50% in clothing, footwear, electronics.
Import Management: Complex vs Resolved
Fulfillment Hub USA: You manage each international shipment individually with repetitive customs complexity.
Cubbo:
- ✓ End-to-end import management of inventory
- ✓ Expertise in regulations of each country
- ✓ Coordination with reliable customs brokers
- ✓ Import structure optimization
Cubbo eliminates complexity, allowing you to focus on sales and marketing, not customs.
Frequently Asked Questions (FAQs)
What's the difference between Fulfillment Hub USA and a local 3PL like Cubbo?
Fulfillment Hub USA operates exclusively from the United States, requiring each order to Latin American customers be an international shipment with costs of $25-45, times of 7-15 days, and customs friction.
Cubbo operates with local centers in Mexico, Colombia, and Chile, enabling each order to be a domestic shipment with costs of $3-8, times of 1-3 days, and no customs friction.
The fundamental difference is physical proximity to your customers: Fulfillment Hub USA is 3,000+ kilometers from Mexican customers, Cubbo is minutes or hours away, radically impacting costs, speed, and experience.
When should you switch from Fulfillment Hub USA to Cubbo?
Consider switching when:
More than 50% of your sales are in Latin America: If most of your customers are in Mexico, Colombia, Chile, or region, operating from USA destroys margins with shipping costs of $25-45 vs $3-8 local.
Delivery times make you non-competitive: If your 7-15 days from USA don't compete with local players delivering in 24-72 hours, constantly losing sales.
Customs complaints are frequent: If you receive complaints about unexpected charges, delays, complexity of reception damaging reputation.
You want to offer competitive free shipping: If you need to match Mercado Libre's free shipping on $15-30 USD orders, impossible with $30 costs from USA.
You plan to scale aggressively in region: If you project doubling or tripling sales in LATAM, USA infrastructure will be an insurmountable bottleneck.
How does inventory importation work with Cubbo?
The process is surprisingly simple:
1. You coordinate inventory shipment (week 1):
- You ship container or pallets from your manufacturer directly to Cubbo centers
- Cubbo provides exact address and necessary documentation
2. Cubbo manages importation (week 2-3):
- Team coordinates all customs management: documentation, duty payment, clearance
- You only provide basic product information and values
3. Reception and storage (week 3):
- Cubbo receives, inspects, counts, stores professionally
- System updates available inventory in real-time
4. You start selling (week 4):
- Orders process and deliver as domestic shipments
- Costs of $3-8 vs $30-40 from USA
Import cost is distributed across all imported inventory, resulting in minimal incremental cost per unit vs massive shipping savings.
What about customers I have in the United States?
You have several options to serve customers in both geographies:
Option 1: Combine providers:
- Keep Fulfillment Hub USA for US customers
- Use Cubbo for Latin American customers
- Distributed inventory according to demand geography
Option 2: Centralize with Cubbo (if USA volume is lower):
- Operate from Cubbo centers in Mexico
- Shipments to USA are cross-border Mexico-USA ($8-12), cheaper than international USA-LATAM
- Competitive times to USA 3-5 days
Option 3: Use hybrid 3PL:
- Alternatives like ShipBob or ShipMonk with presence in USA and Mexico
- Automatically distributed inventory
Most brands selling 70%+ in LATAM and 30%- in USA centralize in Cubbo with cross-border shipments to USA, simplifying operation.
How much does it really cost to switch from Fulfillment Hub USA to Cubbo?
Return on investment is immediate:
Switching costs:
- Inventory importation: distributed cost across units (~$0.50-2 per unit)
- Integration setup: included without charge
- Inventory transfer from USA (if applicable): $X depending on volume
Immediate savings:
- $20-40 less per order in shipping costs
- If processing 100 orders/month: savings of $2,000-4,000 monthly
- If processing 500 orders/month: savings of $10,000-20,000 monthly
Sales increase:
- 25-40% more conversion from speed and customs friction elimination
- 30-50% more sales in categories with returns (clothing, footwear)
- 2-3x more repurchase from superior experience
Typical payback is immediate (first month), with accumulated ROI of 300-500% in first year.
Can Cubbo handle products requiring special permits?
Yes, Cubbo has experience managing regulated products:
Cosmetic products: Coordination of health registrations, required certifications in each country.
Dietary supplements: Management of COFEPRIS permits (Mexico), INVIMA (Colombia), ISP (Chile).
Electronics: Compliance with homologations, safety certifications according to local regulations.
Food and beverages: Handling of health registrations, nutritional labeling compliant with regulations.
Cubbo team advises on specific requirements and coordinates with local authorities to obtain necessary permits.
What integrations does Cubbo offer that Fulfillment Hub USA doesn't have?
Cubbo offers native integrations with critical platforms in Latin America:
Regional marketplaces:
- ✓ Mercado Libre (Mexico, Colombia, Chile, Brazil, Argentina)
- ✓ Amazon local versions
- ✓ Linio, Walmart Marketplace, Coppel
Regional ecommerce platforms:
- ✓ VTEX (enterprise leader in LATAM)
- ✓ Tiendanube (SMB leader)
- ✓ Jumpseller, Shopify with local configurations
Local payment methods:
- ✓ OXXO (Mexico)
- ✓ PSE (Colombia)
- ✓ Webpay (Chile)
- ✓ Interest-free installments with local banks
Invoicing systems:
- ✓ Mexican electronic invoicing (CFDI 4.0)
- ✓ Colombian invoicing (RUT)
- ✓ Chilean invoicing (SII)
Fulfillment Hub USA has none of these integrations, severely limiting capacity to operate efficiently in region.
If your brand seeks to compete effectively in Latin America with speeds matching Mercado Libre and Amazon, costs enabling competitive free shipping, and experience generating repurchase, talk to a Cubbo specialist and discover how to transform your regional operation.
