These are the 10 best alternatives to FedEx Fulfillment for ecommerce brands seeking speed, technology, and personalized experience in Latin America:
- Cubbo
- ShipBob
- Rakuten Super Logistics
- Red Stag Fulfillment
- ShipMonk
- Deliverr
- Amazon FBA (Fulfillment by Amazon)
- Flexport
- Floship
- Shipfusion
FedEx Fulfillment has established itself as a global option for brands needing logistics infrastructure, but many companies are discovering that their specific ecommerce needs don't align with FedEx's traditional model.
The need for faster deliveries in local markets, packaging customization that reinforces brand identity, modern technology with deep integrations, and specialized support that understands digital commerce challenges has led thousands of brands to explore more agile, e-commerce-focused alternatives.
Choosing the right alternative to FedEx Fulfillment depends on factors like order volume, customer geography, customization needs, technology integration, and customer experience goals.
In this article, we explore the top 10 best alternatives to FedEx Fulfillment, analyzing when it makes sense to switch providers, what features to look for in a modern 3PL, and how specialized ecommerce solutions can transform your logistics operation.
These are the top 10 best alternatives to FedEx Fulfillment in 2026
1. Cubbo
Cubbo isn't just a traditional 3PL—it's a technology-driven fulfillment solution designed specifically for ecommerce in Latin America that goes far beyond storing boxes and shipping packages.
Unlike FedEx Fulfillment, which operates with infrastructure designed primarily for B2B shipping and traditional logistics, Cubbo built its operation from scratch thinking about specific needs of digital commerce: extreme speed, total customization, and integrated technology.
Native Ecommerce Fulfillment vs Adapted Logistics
While FedEx Fulfillment adapts its traditional parcel infrastructure to offer warehousing services, Cubbo designed every process exclusively for ecommerce:
- Strategic urban centers: located specifically to maximize delivery speed, not in distant industrial parks
- 365-day operation: including weekends and holidays, because your customers shop every day
- Picking and packing optimized for ecommerce: processes designed for individual consumer orders, not full pallets
- Customization as standard: branded packaging, inserts, thank you cards, gift wrapping integrated into operational flow
With guaranteed same-day deliveries in logistics companies in Mexico City, Guadalajara, and Monterrey and average times of 1.3 days nationwide, Cubbo achieves speeds impossible to reach with traditional fulfillment models.
Technology Built for Digital Brands
Cubbo offers native integrations with all ecommerce platforms that truly matter in Latin America: Shopify, Mercado Libre, WooCommerce, VTEX, Magento, Amazon, and more.
The critical difference is that these integrations automatically activate the entire operational chain, not just sync data:
When an order comes in:
- The system automatically identifies the product in the center closest to the destination
- Assigns the picking team with the lowest load at that moment
- Generates specific packing instructions according to brand configuration
- Selects the best carrier based on destination, urgency, and cost
- Updates tracking in real-time across all connected platforms
- Manages returns with structured processes and automatic inventory reinsertion
All of this without manual intervention, eliminating human errors that affect customer experience.
Total Control with Zero Own Infrastructure
Brands working with Cubbo completely eliminate the need for warehouses, logistics staff, carrier agreements, and all operational complexity that consumes resources and time.
Instead, they get:
- Centralized control panel with total real-time visibility
- Dedicated account manager who deeply knows your business
- Automatic reports on performance, costs, and optimization opportunities
- Immediate scalability without need for infrastructure investment
Main advantages of Cubbo as an alternative to FedEx Fulfillment:
- ✓ Native ecommerce fulfillment: processes designed specifically for digital commerce, not adapted from traditional logistics
- ✓ Extreme speed: same-day in major cities and 1.3 days national average
- ✓ Total customization: branded packaging, personalized inserts, memorable experiences
- ✓ 365-day operation: no pauses on weekends or holidays
- ✓ Transparent and predictable costs: no hidden charges for extended zones or volumetry
- ✓ Specialized human support: dedicated account manager who understands ecommerce
- ✓ Unlimited scalability: from 500 to 500,000 monthly orders without friction
- ✓ Modern technology: deep integrations, open APIs, real-time webhooks
If your brand seeks more than a warehouse with shipping and needs a strategic partner who understands modern ecommerce dynamics, talk to a Cubbo specialist and discover how to transform logistics into competitive advantage.
2. ShipBob
ShipBob is an ecommerce-focused 3PL with international presence and growing operations in Mexico, designed for digital brands needing modern infrastructure.
Its proposition centers on combining robust technology with a network of distribution centers across multiple countries, allowing brands to expand geographically without infrastructure investment.
It's oriented toward multi-country brands that need to manage distributed inventory, meet competitive delivery times, and maintain centralized visibility.
ShipBob's strengths:
- International network of distribution centers
- Solid technology with broad integrations
- Distributed inventory model to optimize times
- Support for international expansion
Important considerations:
- Primarily focused on US market, limited Latin American operations
- Costs may be higher than local alternatives
- Packaging customization with limitations compared to specialized solutions
- Spanish support may be limited
3. Rakuten Super Logistics
Rakuten Super Logistics (now part of the Rakuten ecosystem) offers fulfillment with emphasis on technology and cost optimization for ecommerce brands.
Its platform allows managing inventory, processing orders, and coordinating shipments from a unified interface, with focus on operational efficiency.
It's designed for established brands with significant volumes seeking to reduce operational costs while maintaining service standards.
Advantages of Rakuten Super Logistics:
- Robust technology for inventory management
- Focus on logistics cost optimization
- Integration with Rakuten ecosystem for brands selling there
Aspects to evaluate:
- Limited presence outside the United States
- May require significant minimum volumes
- More limited customer experience customization
- Not specialized in Latin American market
4. Red Stag Fulfillment
Red Stag Fulfillment specializes in heavy and high-value products, offering fulfillment with specific operational guarantees.
Its model includes accuracy commitments (99.995%) and speed with penalties if not met, generating confidence for brands with sensitive products.
It's oriented toward brands handling large, heavy, or high-ticket products requiring specialized handling and additional security.
Red Stag's strengths:
- Specialization in heavy and bulky products
- Operational guarantees with penalties for non-compliance
- Infrastructure designed for high-value products
- Insurance included for expensive products
Limitations to consider:
- Exclusive focus on US market
- No presence in Latin America
- Premium costs for specialization
- Minimum volumes may be high for growing brands
5. ShipMonk
ShipMonk offers fulfillment with emphasis on automation and technology for ecommerce brands looking to scale quickly.
Its platform allows managing inventory across multiple centers, automating shipping rules, and customizing processes according to specific needs.
It's designed for multi-channel brands needing to consolidate operations and maintain centralized visibility.
Main benefits of ShipMonk:
- Advanced automations for complex rules
- Multiple distribution centers to optimize coverage
- Broad integrations with ecommerce platforms
- Kitting and assembly services available
Important aspects:
- Operations concentrated in the United States
- Limited presence in Latin American markets
- Variable costs depending on additional services
- Spanish support not always available
6. Deliverr
Deliverr (now part of Flexport) focused on fast 1-2 day deliveries for ecommerce brands, with a predictable flat-rate model.
Its proposition was simplifying logistics for marketplace sellers, offering infrastructure without operational complexity.
Although acquired by Flexport, the philosophy of speed with predictable costs remains relevant for brands seeking to compete on delivery times.
Deliverr's original strengths:
- Fast deliveries (1-2 days) as standard
- Flat-rate model without surprises
- Specialization in marketplaces (Amazon, Walmart, eBay)
Current considerations:
- Integrated into Flexport, model in transition
- Focus on US market
- Virtually non-existent Latin American operations
7. Amazon FBA (Fulfillment by Amazon)
Amazon FBA allows registered merchant sellers to use Amazon's infrastructure to store, process, and ship products, benefiting from the world's largest logistics network.
Its biggest advantage is access to Amazon Prime and the trust it generates in buyers, increasing conversion and delivery speed.
It's designed primarily for brands selling on Amazon who want to maximize visibility and conversion on the platform.
Advantages of Amazon FBA:
- Access to Prime badge and ultra-fast deliveries
- Massive and reliable logistics infrastructure
- Customer service managed by Amazon
- Global reach without own investment
Critical limitations:
- Restriction to Amazon ecosystem: you can't easily use FBA for orders outside Amazon
- Storage costs can escalate quickly
- Limited control over brand experience
- High commissions affecting margins
- Direct competition from Amazon with own products
8. Flexport
Flexport started as a freight forwarding platform and has expanded toward complete fulfillment, especially after acquiring Deliverr.
Its strength is in international supply chain management, ideal for brands that import products and need to coordinate from manufacturing to final delivery.
It's oriented toward established brands with complex international operations requiring end-to-end visibility.
What Flexport offers:
- Comprehensive supply chain management
- Coordination of imports and fulfillment
- Advanced technology for total visibility
- Ability to handle complex operations
Important considerations:
- Focus on large volumes and complex operations
- May be excessive for brands in initial growth
- Premium costs for comprehensive services
- Limited presence in Latin American local fulfillment
9. Floship
Floship is a 3PL focused on cross-border ecommerce, with presence in Asia-Pacific and expansion to other markets.
Its specialization is in brands selling internationally needing fulfillment in multiple regions without establishing own infrastructure.
It's designed for brands with global strategy requiring local presence on different continents.
Floship's strengths:
- International network with centers on multiple continents
- Specialization in cross-border ecommerce
- Technology for multi-country management
- Experience in international regulations
Aspects to validate:
- Latin American operations may be limited
- Stronger focus on Asian markets
- International costs can be variable
- Spanish support not always available
10. Shipfusion
Shipfusion offers fulfillment with emphasis on customization and customer service, positioning itself as an alternative for brands seeking dedicated attention.
Its model combines modern technology with focus on close relationships, assigning account managers who deeply know each operation.
It's oriented toward brands that value specialized support and need operational flexibility beyond automated platforms.
Shipfusion benefits:
- Personalized attention with dedicated account managers
- Flexibility in processes and customizations
- Modern technology with key integrations
- Focus on customer service
Main limitations:
- Operations concentrated in North America
- No significant presence in Latin America
- Minimum volumes may apply
- Costs may be higher due to customization
What is FedEx Fulfillment and Why Look for Alternatives
FedEx Fulfillment is the warehousing and order processing arm of multinational FedEx, which leverages its global shipping infrastructure to offer fulfillment services to businesses.
Its proposition consists of storing inventory in FedEx distribution centers, processing orders, and coordinating shipments using primarily the FedEx carrier network, though it can integrate other carriers.
Main Functions of FedEx Fulfillment
The platform offers capabilities focused on traditional logistics adapted to ecommerce:
Storage in FedEx centers: You receive your inventory in FedEx facilities distributed globally, where it's stored until orders arrive.
Order processing: When an order comes in, FedEx team does picking, packing, and prepares shipment according to basic specifications.
Coordinated shipping: Orders are shipped primarily with FedEx parcel service, leveraging corporate rates and existing network.
Basic integrations: Connection with main ecommerce platforms to sync orders, though with less depth than specialized 3PLs.
Global reach: Presence in multiple countries allows international fulfillment from a single platform.
Structural Limitations Driving Search for Alternatives
Despite the strength of the FedEx brand, its fulfillment service presents important limitations for modern ecommerce brands:
Infrastructure Designed for B2B Logistics, Not B2C Ecommerce
FedEx built its network thinking about high-volume corporate shipments, not ecommerce dynamics:
- Centers located in distant industrial areas, not optimized for fast urban deliveries
- Processes designed for pallets and volume, not individual consumer orders
- B2B efficiency-focused operation, where extreme speed isn't priority
- Traditional corporate hours, without continuous 365-day operation
This results in slower delivery times than alternatives designed specifically for ecommerce.
Limited Customization and Generic Experience
For brands seeking to differentiate through customer experience, FedEx Fulfillment presents restrictions:
- Standard FedEx packaging, with limited branded customization options
- No capacity for personalized inserts, thank you cards, or special messages
- Generic FedEx labels, not your brand's branded ones
- Standard unboxing experience, without elements that build loyalty
This lack of customization makes all orders feel the same, losing opportunities for emotional connection with customers.
Less Integrated Technology Than Modern 3PLs
Although FedEx offers basic integrations, its technology isn't at the level of digitally-native 3PLs:
- Limited APIs compared to platforms built for ecommerce from scratch
- Less robust webhooks and real-time updates
- Dashboards with basic metrics, without deep operational analytics
- Limited native integrations with key Latin American platforms like Mercado Libre or VTEX
For brands operating with complex technology stacks, these limitations generate operational friction.
Variable Costs and Complex Structure
FedEx Fulfillment's pricing structure can be difficult to predict and optimize:
- Storage fees that vary by season and occupancy
- Extended zone surcharges that appear in subsequent billing
- Additional costs for services that are standard in modern 3PLs (inserts, special labeling)
- Volumetric adjustments affecting real cost per shipment
- Billing minimums that may not align with growing operations
This complexity makes it difficult to calculate real cost per order, affecting margins and projections.
Support Designed for Large Corporations, Not Agile Startups
FedEx operates with traditional corporate processes that don't always align with the agility digital brands need:
- Account managers attending multiple large accounts, without full dedication
- Slower response times in operational incidents
- Complex escalation processes when problems arise
- Less flexibility for operational adjustments or experimentation
For brands in rapid growth needing constant adaptation, this rigidity is limiting.
When It Makes Sense to Look for Alternatives to FedEx Fulfillment
Clear signals that you need an ecommerce-specialized 3PL include:
Your delivery times aren't competitive: If competitors offer same-day or 24-48 hour deliveries and you take 3-5 days, you're losing sales due to speed.
Customization is critical for your brand: If you want to build loyalty through memorable unboxing experiences, you need a 3PL that makes this a priority, not an exception.
You operate mainly in Latin America: If most of your customers are in Mexico, Colombia, Chile, or Brazil, a specialized local 3PL better knows the infrastructure, regulations, and market expectations.
You need deep integration with your technology stack: If you use Shopify Plus, VTEX, Mercado Libre Ads, and other modern tools, you need a 3PL with robust native integrations.
You seek rapid growth and experimentation: If your brand is doubling volume each quarter or wants to constantly test new channels, you need an agile partner that scales without friction.
Current costs aren't transparent: If you can't accurately predict logistics cost per order, you're operating financially blind.
5 Current Challenges of Using FedEx Fulfillment
Brands operating with FedEx Fulfillment face structural challenges that limit their ability to compete effectively in modern ecommerce.
1. Delivery Speed Limited by Traditional Infrastructure
The most visible challenge is the inability to offer ultra-fast deliveries that consumers expect today:
Center location not optimized for ecommerce: FedEx distribution centers are strategically located to optimize traditional parcel routes, not to minimize distance to dense urban areas where most of your customers live.
This means that even though FedEx has presence in your country, inventory may be 2-3 hours from major cities, making same-day deliveries impossible and 24-hour deliveries difficult.
Corporate operational hours: Centers operate with traditional Monday-Friday hours, with limited weekend capacity and holiday closures.
When your customers buy on Saturday night, the order isn't processed until Monday, losing 48 critical hours and generating frustration.
Processes not designed for urgency: FedEx operation prioritizes volume efficiency over individual speed. Orders are processed in batches optimized for logistics, not to minimize customer wait time.
A specialized ecommerce 3PL processes orders every 2-4 hours throughout the day; FedEx may process once or twice daily depending on load.
2. Generic Customer Experience Without Differentiation
For brands competing in saturated categories, delivery experience is critical for differentiation:
Standard packaging without customization: All orders arrive in generic FedEx boxes with standard labels. There's no opportunity to reinforce brand identity, include personalized messages, or create memorable moments.
A recent study showed that 60% of consumers remember brands for unique unboxing experiences. With FedEx Fulfillment, each order is a lost opportunity to build loyalty.
No capacity for inserts or promotional materials: If you want to include thank you cards, discount codes for next purchase, samples of other products, this isn't part of FedEx's standard flow.
Brands working with specialized 3PLs include this automatically, increasing repurchase up to 35% according to industry data.
Generic FedEx tracking: Tracking uses standard FedEx interface, not a branded experience of your brand. You lose control over customer communication at a critical moment of the experience.
Modern 3PLs offer personalized tracking pages with your branding, specific messages, and cross-sell opportunities.
3. Superficial Technology Integration
FedEx Fulfillment technology was designed for B2B corporate clients, not for the complexity of modern multichannel ecommerce:
Limited APIs and incomplete documentation: Although FedEx offers APIs, they're less robust and documented than digitally-native platforms. Developing custom integrations consumes more time and resources.
Inventory synchronization with delays: Inventory availability updates between FedEx system and your sales platforms can have 15-30 minute delays, causing overselling and cancellations that damage experience.
Modern 3PLs use real-time webhooks that update inventory in seconds.
Limited native integrations with Latin American platforms: FedEx has basic connections with Shopify or Amazon, but critical platforms in Latin America like Mercado Libre, VTEX, Tiendanube require custom development or have limited functionality.
Basic reports without deep analytics: FedEx dashboards show basic operational metrics (orders processed, current inventory), but don't provide actionable insights on cost optimization, demand patterns, or improvement opportunities.
4. Complex and Unpredictable Cost Structure
Calculating real cost per order with FedEx Fulfillment is significantly more difficult than with specialized 3PLs:
Variable storage fees: Storage cost changes according to season, center occupancy, product type, and other factors, making it difficult to project monthly costs.
During peak seasons (Black Friday, Christmas), rates can increase 30-50% without clear advance notice.
Hidden surcharges appearing in billing: Extended zone, redelivery for incorrect address, volumetric adjustments, fuel charges... multiple surcharges not reflected in initial quotes affect real cost.
Brands report differences of 15-25% between estimated cost and actual billing.
Inflexible billing minimums: FedEx may require monthly minimum volumes or minimum billing that doesn't align with growing brands that have seasonal variation.
If you don't meet minimums in low months, you pay anyway or face penalties.
Additional costs for standard services: Functions that modern 3PLs include as standard—special labeling, kitting, gift wrapping—generate additional charges with FedEx, increasing operational cost.
5. Operational Rigidity and Traditional Corporate Support
FedEx's corporate structure generates friction for agile ecommerce brands:
Account managers with multiple large accounts: Your AM may be handling 15-20 corporate accounts simultaneously, without capacity to deeply know your business or proactively resolve specific problems.
When an incident arises, there's no historical context or understanding of your operation to resolve efficiently.
Slow escalation processes: Modifying operational configurations, adjusting packing processes, incorporating new SKUs... everything requires formal tickets and 48-72 hour response times.
For brands launching new products weekly or constantly experimenting, this slowness is paralyzing.
Little flexibility for experimentation: If you want to test new packaging models, offer temporary gift wrapping, do special kitting for a campaign, FedEx requires formal configurations that take weeks to implement.
Specialized 3PLs can activate experiments in 24-48 hours.
Support focused on reactive resolution: When delivery problems, customer claims, or operational incidents arise, FedEx support works reactively resolving individual cases.
A dedicated 3PL works proactively identifying patterns, preventing recurring problems, and continuously optimizing.
How to Select the Best Alternative to FedEx Fulfillment
Choosing the right 3PL for your ecommerce operation requires evaluating critical factors beyond price per order.
Validate Specialization in Ecommerce vs Traditional Logistics
The fundamental difference between a digitally-native ecommerce 3PL and one adapted from traditional logistics determines your ability to compete:
Infrastructure designed for B2C speed: The 3PL must have centers located in urban areas, not distant industrial parks, optimized to minimize distance to final consumers.
Validate they can offer same-day delivery in major cities and 24-48 hour times nationwide, not 3-5 days that are no longer competitive.
Processes optimized for individual orders: Operation must be designed to efficiently process orders of 1-3 products, not just full pallets or large volumes.
Ask about processing frequency (every 2-4 hours vs 1-2 times daily) and capacity to handle per-order customization.
Continuous 365-day operation: Your 3PL must operate weekends and holidays, because your customers shop every day. Monday-Friday-only operation generates unacceptable delays.
Previous experience with similar ecommerce brands: Ask for references from brands in your industry and similar volume. A specialized 3PL can share case studies and best practices applicable to your business.
Evaluate Customization Capacity and Brand Experience
If differentiation is critical to your strategy, the 3PL must make customization a priority:
Branded packaging as standard: Not just "available upon request," but integrated into operational flow without excessive charges. Validate you can use your boxes, branded filler materials, personalized labels.
Inserts and promotional materials: Capacity to include thank you cards, discount codes, product samples, catalogs automatically according to rules you define.
Flexible kitting and bundling: Possibility to create special sets, gift packages, promotional combos without complete reconfiguration each time.
Gift options: Special wrapping, personalized messages, gift cards... functionalities that increase average ticket and satisfaction.
Personalized tracking pages: Tracking pages with your branding, specific messages, cross-sell opportunities, not generic carrier interfaces.
Analyze Depth of Technology Integrations
Your 3PL must integrate natively with your complete technology stack:
Main ecommerce platforms:
- Shopify (especially Shopify Plus with advanced features)
- WooCommerce and WordPress
- VTEX for enterprise operations
- Magento and Adobe Commerce
- BigCommerce
Critical marketplaces in your region:
- Mercado Libre (Mexico, Colombia, Chile, Brazil)
- Amazon (local and international)
- Walmart Marketplace
- Linio or specific regional marketplaces
Social networks and emerging channels:
- Instagram Shopping
- Facebook Shops
- TikTok Shop
- WhatsApp Commerce
Type of integration you need:
- Open and well-documented APIs for custom development
- Real-time webhooks for instant updates
- Bidirectional synchronization of inventories and order statuses
- SDKs in relevant languages if you have development team
Validate that integrations automatically activate operational processes, not just sync data. When an order enters Shopify, it should trigger picking/packing without manual intervention.
Compare Comprehensive Cost Structure
Beyond "price per order," calculate total real cost:
Detailed fulfillment costs:
- Inventory receiving (per pallet, box, or unit)
- Storage (per m³, pallet, or monthly SKU)
- Picking and packing (per order or per line)
- Additional services (inserts, kitting, special labeling)
Transparent shipping costs:
- Base rate according to zone, weight, and dimensions
- All typical surcharges (extended zone, redelivery, volumetry) included from quote
- Insurance included or additional according to product value
- Returns management (reverse logistics)
Hidden costs to watch:
- Monthly billing or volume minimums
- Penalties for low volume in off-seasons
- Setup, onboarding, or integration charges
- Technical support or account management fees
- Operational changes or configuration costs
Request simulations with your real operation: Provide data from last 3-6 months (origins, destinations, weights, monthly volume, seasonality) and request detailed projection of total costs.
Compare all-in cost per delivered order, not just individual components.
Verify Operational and Geographic Scalability
The 3PL must grow with you without generating bottlenecks or reinvestment requirements:
Volume capacity:
- Infrastructure to handle your current volume plus 3-5x growth without operational changes
- Experience managing seasonal peaks (Black Friday, Hot Sale, Buen Fin) with 30-50% more volume without affecting service
- Flexibility to incorporate new SKUs quickly without rigid limits
Geographic expansion:
- Multiple distribution centers to expand coverage without complete reconfiguration
- Capacity to activate new centers according to your growth in cities where you expand
- Distributed inventory model that automatically optimizes stock location according to demand
Scalable support:
- Account management that scales with your operation (dedicated team as you grow)
- Capacity to handle additional channels without friction
- Technology that adapts to growing complexity without degradation
Specific question: How did you manage the last brand that scaled from X to 5X monthly orders? Ask for concrete examples with timelines and challenges resolved.
Prioritize Specialized Support and Strategic Partnership
Beyond reactive customer service, seek a partner that invests in your success:
Dedicated account manager: A person (or small team) who deeply knows your business, products, seasonality, specific challenges, and works proactively on optimization.
Proactivity vs reactivity: The AM should identify opportunities before you do:
- "I noticed you have 30% returns on product X, shall we analyze the cause?"
- "Your volume in Guadalajara grew 200%, should we activate a second center there?"
- "Hot Sale is coming, based on last year we project X, should we prepare Y capacity?"
Continuous strategic advisory: Support in business decisions:
- Expansion to new channels or geographies
- Product launches or special campaigns
- Distributed inventory optimization
- Customer experience improvements through logistics
Multichannel and accessible communication:
- Direct access via WhatsApp, email, phone
- Fast response times (minutes-hours, not days)
- Real capacity to resolve, not just escalate
Culture of continuous improvement: The 3PL must measure, report, and optimize constantly:
- Clear KPIs shared weekly
- Incident analysis to prevent recurrence
- Feedback implementation in processes
A Strategic Partner for Growth: Cubbo's Value as an Alternative
Cubbo represents a paradigm shift from traditional models like FedEx Fulfillment: it's not about adapting to limitations of legacy logistics, but about leveraging infrastructure designed specifically for modern ecommerce.
Native Ecommerce Infrastructure, Not Adapted
While FedEx Fulfillment uses centers designed for traditional corporate parcel service, Cubbo built its network from scratch thinking exclusively about digital commerce needs:
Strategic urban location: Centers located in high-population-density urban areas in Mexico City, Guadalajara, Monterrey, and other key cities, not in distant industrial parks.
This location enables guaranteed same-day deliveries in metropolitan areas and 24-48 hour times to virtually the entire country.
Operational design for individual orders: Layouts optimized for B2C order picking/packing (typically 1-5 products), with flows that minimize cycle time and maximize accuracy.
Not spaces designed for full pallets that are then adapted for ecommerce, but native digital fulfillment processes.
Continuous 365-day operation: Cubbo centers operate every day of the year including weekends, holidays, and special seasons, because we know your customers shop constantly — an advantage especially valuable for brands seeking fulfillment in Mexico for fintech and other high-growth digital sectors.
An order that comes in Saturday night is processed early Sunday and delivered Monday, not waiting until "offices reopen."
Technology Deeply Integrated with Physical Operation
Cubbo's critical difference is that technology doesn't just move data, it automatically activates physical operation:
Integrations that trigger action: When an order enters from Shopify, Mercado Libre, VTEX, or any integrated platform:
- The system automatically identifies the center with inventory closest to destination
- Assigns the picking team with lowest load at that moment
- Generates specific packing instructions according to your brand configuration
- Selects optimal carrier according to destination, urgency, and cost
- Updates tracking on all connected platforms simultaneously
All this without human intervention, eliminating errors and delays.
Dashboard with total real-time visibility:
- Current inventory by SKU in each center
- Orders in each stage (received, picking, packing, in transit, delivered)
- Performance metrics (average processing time, accuracy, on-time deliveries)
- Detailed costs per order and monthly projections
- Automatic alerts for low inventory, incidents, opportunities
Continuous machine learning: The system learns and automatically optimizes:
- Which carriers are most reliable for each route
- Demand patterns to optimize inventory distribution
- Packing best practices according to product type
- Volume prediction to prepare capacity
Total Customization Integrated into Operational Flow
For Cubbo, customization isn't "additional premium service," it's standard part of fulfillment:
Branded packaging configured once, applied always: You define your ideal packaging (boxes, filler materials, labels) and it's configured in system to apply automatically to each order without intervention.
Automated inserts and promotional materials: You configure rules:
- "All orders include thank you card"
- "Orders >$1000 include 15% discount code for next purchase"
- "First customer orders include sample of new product"
The system applies automatically without manual management per order.
Flexible kitting and bundling: You create special SKUs that are combinations of other products:
- Gift set including 3 products in special packaging
- Promotional bundle with discount
- Seasonal kit with themed products
Cubbo automatically assembles each time that SKU order arrives, without "pre-assembly" of all inventory.
Gift options without friction: Your customers can select special wrapping, include personalized messages... and the system generates specific instructions that the team executes as part of normal process.
Transparent and Predictable Costs
Unlike the complexity of variable rates at FedEx, Cubbo operates with clear structure:
All-inclusive model without surprises:
- Storage according to real space used (m³ or pallet positions)
- Picking and packing per order processed
- Shipping with negotiated rates that include all typical surcharges
- Returns managed without hidden charges
No hidden variable costs:
- No surprise surcharges for extended zone (included from quote)
- Volumetry calculated from start with precision
- Insurance included in shipping rates
- Returns management part of model
Accurate pre-contract simulations: Before committing, Cubbo analyzes your historical data and generates exact cost projection according to your real operation.
You know precisely how much each order will cost, enabling reliable financial planning.
Detailed and explained billing: Each charge is broken down and explained, with visibility of what generated each cost. Not invoices with generic lines you can't audit.
Human Support That Functions as Extension of Your Team
Beyond tickets and chatbots, Cubbo assigns dedicated account manager who operates as part of your team:
Deep knowledge of your business: Your AM knows:
- Your products and handling particularities
- Your seasonality and demand patterns
- Your specific challenges and growth objectives
- Your technology stack and how everything connects
Proactive work, not reactive: The AM doesn't wait for you to report problems, continuously identifies opportunities:
- "I saw product X has high return rate, shall we analyze packaging?"
- "Your volume in Monterrey grew 150%, should we activate a center there to improve times?"
- "Peak season is coming, according to history we project X volume, we already prepared capacity"
Resolution with context: When an incident arises, your AM has complete context of your operation and can resolve efficiently without you explaining everything each time.
Continuous strategic advisory: Support in business decisions:
- Expansion to new channels (Amazon, Walmart Marketplace)
- Product launches with special logistics
- Distributed inventory optimization
- Customer experience improvements
Immediate multichannel access: WhatsApp, email, phone, video call... however you prefer to communicate, with response times of minutes-hours, not days.
Why Cubbo is the Best Alternative to FedEx Fulfillment
Directly comparing critical capabilities for modern ecommerce:
Delivery Speed: Compete Effectively
FedEx Fulfillment: Typical times of 3-5 days for national deliveries, using traditional network optimized for B2B volume, not B2C speed. Same-day practically non-existent.
Cubbo:
- ✓ Guaranteed same-day in Mexico City, Guadalajara, Monterrey
- ✓ 1.3 days national average verifiable in metrics
- ✓ 24-48 hours to virtually the entire country
- ✓ 365-day operation without pauses on weekends or holidays
Cubbo's speed enables competing with Amazon and major marketplaces, converting logistics into competitive advantage instead of limitation — a crucial factor for brands managing direct sales fulfillment in Mexico and requiring ultra-fast deliveries.
Customization: Build Brand Loyalty
FedEx Fulfillment: Generic FedEx packaging, standard labels, zero integrated customization capacity. Commoditized experience that doesn't differentiate your brand.
Cubbo:
- ✓ 100% personalized packaging with your branding as standard
- ✓ Automatic inserts according to rules you define (cards, codes, samples)
- ✓ Flexible kitting and bundling without prior inventory assembly
- ✓ Gift options with special wrapping and personalized messages
- ✓ Branded tracking pages with your identity, not generic carrier ones
This customization increases repurchase 25-35% according to studies, converting each delivery into opportunity to build relationship.
Technology Integration: Eliminate Operational Friction
FedEx Fulfillment: Basic APIs, limited native integrations (mainly Shopify/Amazon), little depth in Latin American platforms. Custom developments are expensive and slow.
Cubbo:
- ✓ Native integrations with all relevant platforms: Shopify, Mercado Libre, VTEX, WooCommerce, Magento, Amazon
- ✓ Open and documented APIs for custom integrations
- ✓ Real-time webhooks for instant updates
- ✓ Automatic bidirectional synchronization of inventories and orders
- ✓ Dashboard with deep analytics and actionable metrics
Cubbo's technology integrates into your stack without friction, activating automations that reduce errors and operational time.
Cost Transparency: Plan with Confidence
FedEx Fulfillment: Complex structure with variable rates, surcharges appearing in subsequent billing, inflexible minimums. Difficult to calculate real cost per order in advance.
Cubbo:
- ✓ All-inclusive model with all costs clear from start
- ✓ No hidden surcharges for extended zone, volumetry, or standard services
- ✓ Accurate pre-contract simulations with your real data
- ✓ Detailed billing with complete breakdown of each charge
- ✓ Predictable costs enabling reliable financial projections
You know exactly how much each order costs, enabling margin optimization and informed decisions.
Scalability: Grow Without Friction or Reinvestment
FedEx Fulfillment: Requires negotiations to increase capacity, may have geographic limitations, slow corporate processes for operational adjustments. Scaling generates friction.
Cubbo:
- ✓ Infrastructure ready for 3-5x growth without operational changes
- ✓ Multiple activatable centers according to geographic expansion
- ✓ Seasonal peak handling (Black Friday, Hot Sale) without affecting service
- ✓ Fast incorporation of new SKUs without rigid limits
- ✓ Technology that automatically scales with growing volume
Cubbo grows with you without you having to worry about infrastructure, focusing resources on customer acquisition and retention.
Support: Partnership vs Transactional Provider
FedEx Fulfillment: Account managers with multiple large accounts, reactive support via tickets, slow corporate processes, transactional focus. You're just another client.
Cubbo:
- ✓ Dedicated account manager who deeply knows your business
- ✓ Proactive work identifying opportunities before problems
- ✓ Continuous strategic advisory for optimization and growth
- ✓ Immediate multichannel access (WhatsApp, email, phone, video call)
- ✓ Culture of continuous improvement with shared KPIs and constant optimization
Cubbo functions as extension of your team, investing in your success because your growth is ours.
Frequently Asked Questions (FAQs)
What's the difference between FedEx Fulfillment and an ecommerce-specialized 3PL like Cubbo?
FedEx Fulfillment is the warehousing arm of a traditional parcel company, with infrastructure adapted from B2B logistics to offer fulfillment services. It operates with centers designed for corporate volume, processes optimized for mass efficiency, and a model oriented toward large clients.
Cubbo is a 3PL built from scratch exclusively for ecommerce, with infrastructure designed for B2C speed, native digital fulfillment processes, and technology deeply integrated with commerce platforms.
The key difference is that FedEx Fulfillment adapts existing capabilities to serve ecommerce, while Cubbo designed each element specifically for modern digital commerce needs: ultra-fast deliveries, total customization, deep integrations, and specialized support.
When should you switch from FedEx Fulfillment to a specialized alternative?
Consider switching when you experience structural limitations affecting your competitiveness:
Non-competitive delivery speed: If your 3-5 day times don't compete with brands offering same-day or 24-48 hours, you're losing sales to faster competitors.
You need customization to differentiate: If you want to build loyalty through memorable unboxing experiences but FedEx's generic packaging doesn't allow you to stand out.
You operate mainly in Latin America: If most of your customers are in Mexico or the region and you need a partner who deeply knows the local market, regulations, and expectations.
Costs are hard to predict: If you can't accurately calculate logistics cost per order due to variable surcharges and complex rates, affecting margins and projections.
You seek rapid growth: If your brand is scaling aggressively and needs a partner that grows with you without friction or infrastructure reinvestment.
How do you compare costs between FedEx Fulfillment and alternatives like Cubbo?
Avoid comparing just "shipping rate per package." Calculate the total cost per delivered order including all elements:
With FedEx Fulfillment consider:
- Storage fees (variable by season)
- Picking and packing costs
- Shipping with FedEx carrier
- Surcharges for extended zone, redelivery, volumetry (appearing later)
- Charges for additional services (inserts, special labeling)
- Returns management
- Monthly billing minimums
With Cubbo get:
- Storage rate according to real space used
- Picking and packing per order (all-inclusive)
- Shipping with all rates and surcharges included from quote
- Standard customization without additional charges
- Returns management included
Request simulations with real data: Provide monthly volume, SKUs, weights, typical destinations from last 3-6 months and request detailed projection from both providers.
Compare total cost per order including everything, also considering value of speed, customization, and support impacting conversion and repurchase.
Do FedEx Fulfillment alternatives offer international deliveries?
Depends on the alternative and your business model:
For brands selling from Latin America to other countries: Most region-specialized 3PLs (including Cubbo) focus on optimized national distribution, not outbound international shipping. For this you need international carriers or 3PLs with global presence.
For international brands selling in Latin America: Cubbo offers complete import and local fulfillment solutions:
- Import and customs clearance management
- Storage in local centers (Mexico, Colombia, Chile)
- National distribution from local infrastructure
- Local regulations and compliance
- Complete operation in local language and currency
This is typically the most effective strategy: instead of shipping each order internationally, you import inventory, store it locally, and deliver as a local brand with competitive speeds and costs.
What's the migration process from FedEx Fulfillment to Cubbo?
The migration process is designed to minimize risks and disruptions:
1. Initial consultation (week 1):
- Deep analysis of current operation with FedEx
- Mapping of integrations, processes, and customizations
- Identification of optimization opportunities
- Definition of objectives and critical KPIs
2. Solution design (week 2):
- Process configuration in Cubbo platform
- Setup of integrations with your sales platforms
- Definition of packaging, inserts, and customizations
- Detailed migration plan with timeline
3. Technical configuration (week 3):
- Connection with Shopify, Mercado Libre, VTEX, etc.
- Product catalog synchronization
- Configuration of shipping rules and automations
- Exhaustive testing of complete flow
4. Inventory transfer (week 4):
- Coordination of shipping from FedEx centers to Cubbo
- Receiving, inspection, and storage
- Verification of quantities and conditions
- System activation
5. Controlled testing period (week 5):
- Processing of test orders
- Validation of integrations and automations
- Final adjustments according to real results
6. Go live and monitoring (week 6):
- Complete operation launch
- Close monitoring by dedicated account manager
- Daily meetings first week for adjustments
- Continuous optimization based on metrics
Your account manager guides the entire process, ensuring transition without disruptions in service to your customers.
What minimum volume do I need to work with alternatives like Cubbo?
Volume requirements vary by 3PL:
FedEx Fulfillment: Typically focused on large corporate volumes with significant monthly minimums. May not be economical for operations under several thousand monthly orders.
Cubbo: Designed for growing brands processing significant volumes and projecting scaling. If your operation handles hundreds of monthly orders and seeks rapid growth, Cubbo can be the ideal strategic partner.
What's critical isn't just current volume, but growth trajectory and operational needs:
- Do you need ultra-fast deliveries generating competitive advantage?
- Is customization critical for brand differentiation?
- Are you scaling channels (Mercado Libre, Amazon, own store)?
- Do you want to focus on marketing and sales instead of logistics?
If you answered yes to these questions and have significant volume and growth projection, Cubbo can transform your operation.
What integrations are essential in a FedEx Fulfillment alternative?
Critical integrations for efficient ecommerce operation:
Own store platforms:
- Shopify (especially Shopify Plus for advanced features)
- WooCommerce / WordPress
- VTEX for enterprise operations
- Magento / Adobe Commerce
- BigCommerce
Main marketplaces in Latin America:
- Mercado Libre (Mexico, Colombia, Chile, Brazil, Argentina)
- Amazon (local and international)
- Walmart Marketplace
- Linio and regional marketplaces
Emerging channels:
- Instagram Shopping
- Facebook Shops / Commerce Manager
- TikTok Shop
- WhatsApp Commerce
Internal systems:
- ERP for comprehensive business management
- OMS (Order Management System) if using dedicated one
- Marketing automation tools (Klaviyo, etc.)
Type of integration needed:
- Automatic bidirectional synchronization of inventories
- Real-time webhooks for instant updates
- Open APIs for custom developments
- Operational triggers automatically activating picking/packing
Cubbo offers native integrations with all main platforms plus open APIs, guaranteeing your technology stack functions without friction and operation activates automatically when orders enter.
