With the arrival of the new year, 2024 opens up a range of opportunities to boost your online store. In this collection, we present you with the key dates that you can't ignore. Get ready to make the most of every relevant holiday and event on the calendar, while offering creative suggestions to highlight your store during these celebrations. Find out how to make your e-commerce shine in 2024!
January:
January 6 - Three Kings Day
Offers and promotions related to gifts for the season of Kings. Take the opportunity to create special packages or discounts on products that are popular today.
February:
February 11 - Super Bowl
You can take the opportunity to organize an exciting contest leading up to the Super Bowl, encouraging customers to participate and predict the results. Keep an eye out for halftime events to capitalize on memes and related topics of conversation.
February 13 - World Singles Day
This day, make the singles who follow you proud and make a dynamic on your social networks, create a specific hashtag and encourage your followers to share photos or videos that represent their singleness in a positive way, organize a contest and reward the most creative and fun photos or videos with exclusive discounts.
February 14 - Valentine's Day
In addition to promotions on items to give away, encourage your customers to share stories about your products. They could enter a contest telling them why an item from your store has a special meaning to them.
March:
March 3 - Family Day
If you have products that families buy a lot, why not make a few packs of these and sell them as a bundle at a discount? Or you could even create a ladder of discounts, the more items you bring for your family, the more discount you'll get when you buy the products.
March 8 - Women's Day
Celebrate women with special discounts, but also highlight influential women in your industry or share stories of women who have achieved incredible things.
March 18 - Dream Day
Motivate your customers to share their dreams related to your products. You can organize a contest where you select a story and offer a discount or special gift.
March 20- Start of spring
For clothing lovers, this is a perfect time to remind your customers that they have to renew their clothes to be in trend, and if you have a skin care store remind your customers that every season of the year their skin routine may vary due to the change in climate, it's a good time for them to see if they need new products.
March 24 to March 31 - Holy Week
Take advantage of the holidays to promote products related to travel, relaxation and home entertainment.
April:
April 22- World Earth Day
Take this opportunity to raise awareness on your social networks about the environment and small things you can do to help lead a greener lifestyle, and take the opportunity to show them your greener side by posting the actions they take to support the planet.
April 30 - Children's Day
Organize social media dynamics for adults to relive their inner child. It offers special offers to encourage customers to buy products that make them feel young again.
May:
Mental Health Awareness Month
You can take advantage of the month to give them tips on small actions to take care of their mental health, in addition to this you could organize small video conferences or lives on your social networks together with yoga influencers, psychologists, etc. with activities such as yoga, mindfulness, etc. to help them improve their mental health.
May 1 - Labor Day
Use your social networks to post fun work-related memes to add a touch of humor.
May 10- Mother's Day
Highlight not only promotions but also stories of influential moms or content creators who have enjoyed your products.
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Hot Sale
The first big discount season of the year, get ready to offer attractive promotions and keep your customers informed about the exact dates as it approaches.
June:
June 2 - Federal Elections
Today, the best thing we can do is to encourage people to exercise their right to vote, and why not, to publish some memes that merit the occasion.
June 16 - Father's Day
Just like Mother's Day, highlight the stories of parent influencers or content creators who have enjoyed your products. In addition, it offers special promotions for Father's Day gifts.
June 21 - Summer Solstice
It is a special time when many seek to recharge positive energies. Take this opportunity to send good vibes to your followers through your social networks, sharing inspirational and motivational messages. If your online store offers products such as white clothes, flowers or candles, communicate how these elements can be the perfect choice to boost positive energy during these days.
June 28 - International LGBT+ Pride Day
It offers colorful items and celebrates diversity. Consider donating a percentage of sales to charities that support the LGBT+ community.
July:
July 21 - World Dog Day
Join the celebration of this special day with your followers on social networks, and how about transforming your website for an entire day? Imagine adorable little dogs taking center stage and 'selling' the products. A fun and original way to commemorate Dog Day.
July 26 to August 11 - Paris 2024 Olympic Games
Support Mexican athletes participating in the Olympic Games. Offer discounts based on team performance or create special promotions to celebrate sporting achievements.
Summer vacation
Create a guide to popular summer destinations for your followers, and organize sweepstakes or exclusive promotions in those places to increase interaction on social networks.
August:
August 8 - International Cat Day
A perfect opportunity to celebrate feline adorability. How about immersing yourself in the universe of cat memes? Encourage your followers to share those comedic moments with their adorable little ones related to your brand.
Back to school
Highlight deals for school supplies, clothing and back-to-school accessories. Consider offering special discounts for students or promotions for parents looking to prepare for the new school year.
Hot Fashion
Get ready for the possible repeat of Hot Fashion in August. Announce your participation in advance and consider offering exclusive discounts for supporters who attend the event.
August 28 - Grandfather's Day
Include grandparents in your marketing strategies, showing products that may interest them. Collaborate with senior influencers to share online shopping experiences.
August 28 to September 8 - Paralympic Games
Instead of focusing on product promotion, create a support space for Paralympic athletes. It highlights their stories and achievements, generating awareness and respect for diversity in sports.
September:
September 5 - World Brother's Day
To celebrate the date why not organize a live with dynamics where your customers participate with their siblings and they can win a gift card from your store, you can include games to see how much they know each other and your brand.
September 16 - Independence of Mexico
Celebrate the Independence of Mexico with offers and promotions related to national products and services.
October:
October 4 - Animal Day
Celebrate our furry and feathered friends with special promotions on pet products. In addition, you could partner with local animal shelters to support charitable causes.
Hot Travel
Although there is still no confirmed date for the next edition, keep an eye out for news to prepare possible travel promotions and related accessories.
October 31 - Halloween
Offer discounts on Halloween-themed products, and encourage your customers to participate in costume contests or upload photos of their spooky decorations.
November:
November 1 and 2 - Day of the Dead
It pays homage to deceased loved ones and offers products related to this celebration. Consider creating content that highlights the cultural importance of the Day of the Dead.
Buen Fin
Get ready for the mass shopping event in Mexico with attractive discounts and special promotions. Make sure to clearly communicate offers to attract buyers.
Black Friday and Cyber Monday
Join the global shopping fever by offering significant online discounts and special promotions during these days.
December:
December 25 - Christmas
It offers holiday season deals and promotes products ideal for holiday gifts. Also consider creating festive content for your social networks.
December 28 - April Fool's Day
Have fun with your customers by adding little jokes to your website, faking the launch of an unusual new product or making posts announcing false news so that they can have fun that day.
December 31 - New Year
End the year with year-end promotions. Encourage your customers to welcome the new year with products that inspire optimism and renewal.
Each date on this calendar represents a unique opportunity to connect with your customers, offer relevant products and strengthen your brand presence. Remember to adapt these suggestions to the specific characteristics of your business and to changing market trends. Get ready for a year full of commercial successes and growth in the exciting world of e-commerce in Mexico! If this guide has been useful to you, share it with other entrepreneurs and let's continue building digital success together.
