The world of ecommerce is constantly evolving and it's very important to be aware of the latest news. In this article, we'll explore the most relevant trends that are transforming the way we buy and sell online.
Headless trading
In this model, the “head” or front-end of eCommerce is separated from the back-end or the part that handles business logic and order processing.
It revolutionizes the way they shop because now users can browse and shop through Internet of Things devices, such as speakers or smart devices.
#CubboInsights:
- Unify all shopping experiences
- Increase flexibility
- Streamlines omnichannel and sales opportunities
Augmented and virtual reality
Augmented reality combines the real world with computer-generated images, sounds, or other stimuli. On the other hand, virtual reality is a simulated experience that places the user in an apparently real environment created by a computer using special lenses.
#CubboInsights:
- 71% of users would buy more if a company uses augmented reality
- You can increase your conversion rate by up to 17%
Direct to Consumer
It allows companies to adapt quickly to market demands and trends as they can launch new products more quickly, collect direct feedback from customers and make adjustments based on their needs and preferences.
#CubboInsights:
- Companies have a higher profit margin by eliminating costs associated with middlemen
- A close relationship is created with your customers
Live Shopping
It involves making a live broadcast through a platform or social network so that buyers can see the products, answer their questions and build trust before making the purchase.
#CubboInsights:
- Sellers display their products in real time
- It creates a sense of urgency
- Instant purchases in one click
These trends can only be taken full advantage of if your logistics operation keeps pace with growth. For example, having an ally specialized in fulfillment in Mexico City allows you to respond quickly to the demand generated by strategies such as Live Shopping, ensuring agile deliveries and a positive customer experience.
👉 If you want to know more about how Live Shopping can work for your online business, check out this Article
