With the warm weather, holidays and festivities that characterize this season, consumers are looking for products and services that allow them to enjoy sunny days to the fullest. That's why it's the perfect time to implement strategies that help you capture the attention of your audience and increase your revenue.
Are you ready to make the most of this season and give your sales a significant boost? Keep reading and discover how to turn summer into a time of success and growth for your business
How do Mexican consumers behave during the summer?
Mexican consumers are often on the lookout for special promotions and discounts during the summer and look for offers in physical and online stores to buy the products they need or want most.
Because of the warm climate and outdoor activities, Mexican consumers are looking for specific products. Below we share the most purchased products depending on the activity.
Fashion category:
- Swimwear
- Sandals
- Sportswear
Skincare category:
- Sun protection items
Sports category:
- Camping equipment
- Water sports equipment
- Hiking equipment
Food category:
- Fresh fruits
- Ice cream
- Refreshing drinks such as fresh waters
- Natural juices
- Beers
Strategies to increase your eCommerce sales in summer:
Do a marketing campaign focused on this season:
You have to stand out in the market! Create exclusive offers such as limited-time discounts, special coupons or free shipping for selected products, be careful, the key is to use the sense of urgency to your advantage to boost purchases
Design an attractive and summery website:
Adapt the design of your website to reflect the summer atmosphere, you can use related colors and graphics to capture the attention of visitors and create a pleasant experience. Also, remember to optimize your website for mobile devices because during this season the use of cell phones increases as people are more active
Highlight products related to summer:
Identify the products in your eCommerce that are popular during the summer and promote them on your home page. We recommend that you create special categories or thematic collections that highlight the most sought after products during this season, such as beachwear, camping items, sunscreen products, and others
