For Korean beauty brands expanding to Mexico

Launch your brand in Mexico.Without opening a local entity.

Cubbo acts as your Importer and Merchant of Record, managing local import, compliance, payments, fulfillment and returns—so your brand can sell directly to Mexican consumers.

Mexico & Brazil since 2021 250+ brands supported Local operations and fulfillment
One partner. Every beauty category.
Skincare serum
Skincare
Face cream
Face care
Body lotion
Body care
Blush palette
Color Cosmetics
Perfume
Fragrance

One operating model.Three clear flows.

Your brand keeps control of product, positioning and demand. Cubbo becomes the accountable local layer that makes the transaction legal, collectable and deliverable in Mexico.

Brand in Korea
Cubbo in Mexico
Mexican customer
Product
Prepare inventory

Approved SKUs, export documents and launch quantities.

Import and operate

Customs, compliant labeling, storage, picking and delivery.

Receive locally

Domestic checkout, delivery and local returns experience.

Money
Receive settlement

Revenue remitted under the agreed currency and schedule.

Collect and reconcile

Cubbo, as MOR, collects MXN, applies taxes and fees, and reports settlement.

Pay in MXN

Customers use familiar local payment methods at checkout.

Responsibility
Brand

Product documentation, assortment, target economics, content and demand generation.

Cubbo

Compliance, IOR, MOR, tax operations, fulfillment, returns and operational data.

Customer

Purchases from a local seller and receives local service.

The exact title transfer, settlement currency, customs treatment and channel structure are defined in the commercial agreement after the SKU and documentation review.

mixsoon Korean skincare

Korean skincare.Operated locally in Mexico.

mixsoon is part of the Korean beauty portfolio supported by Cubbo. The model replaces multiple local vendors with one accountable operating layer from inventory arrival to consumer delivery.

Market-entry layer

Import, compliance and local seller infrastructure connected before launch.

Commerce layer

MXN payments, tax treatment and order data consolidated in one operating model.

Customer layer

Local fulfillment, tracking and returns designed for Mexican consumers.

Client-specific commercial and performance figures remain confidential.

Beyond mixsoon,brands across categories.

Cubbo operates projects with brands including:

Estée LauderL'OréalmixsoonSaiguEndorNYXMACMaybellineEstée LauderL'OréalmixsoonSaiguEndorNYXMACMaybelline

A concrete pathfrom SKU review to first order.

01

Fit and SKU review

We review product type, claims, channels, target pricing, volumes and the intended commercial structure.

02

Compliance plan

Cubbo maps documentation and label requirements, including the applicable cosmetic labeling standard and product-specific gaps.

03

Commercial model

We define landed economics, local price, fees, taxes, settlement currency, data access and responsibilities.

04

Import and inbound

The brand releases approved inventory and documents. Cubbo coordinates customs and receives sellable stock locally.

05

Channel connection and launch

Orders connect from the agreed storefront or marketplace into Cubbo's operating and fulfillment workflows.

06

Operate and replenish

Sales, inventory, fulfillment, returns and settlements are reviewed to plan replenishment and expansion.

The questions that matter most.

The final answer for each brand depends on SKU classification, channels and volume. These are the principles used to structure the proposal.

Who owns the inventory in Mexico?

Inventory ownership, title transfer and risk are defined in the commercial agreement before import. Operationally, every unit is segregated and tracked by SKU from inbound through sale, return or disposal.

How are consumer prices set?

The brand provides target retail pricing and margin expectations. Cubbo models landed cost, import duties, VAT, channel commissions, payment costs and operating fees. The final consumer price is agreed before launch.

What currency and tax treatment applies?

Mexican customers pay in MXN. Under the agreed IOR/MOR structure, Cubbo manages import duties, import VAT and the local tax obligations connected to the sale. Settlement currency, frequency and FX methodology are defined contractually, with a transparent settlement report.

Seoul · August 24–27, 2026

Leave the meeting with a concrete Mexico launch path.

A focused working session to assess fit, identify documentation gaps and define what it would take to launch your brand through Cubbo.

Who joins
Your brand team + Cubbo's cross-border and operations specialists
Duration
30 minutes, in person in Seoul
You receive
Fit assessment, document checklist, preliminary launch path and next steps